Here’s to a safe and joyous holiday season for you and yours. In the event that you’re actually looking for something to read, here are a few links for your solstice surfing pleasure.
See you next year!
Well, I guess it had to happen sooner or later.
For the first time, Seth Godin is releasing a new book, and I won’t be buying it.
You’d think that a shameless Seth fanboy like me wouldn’t be able to pass up the purchase. But it’s not happening this time.
At least for Copyblogger, that is.
It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.
Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.
Today’s makeover is for Scott Whitney’s Four Ps of Podcasting CD. When he first contacted me in October his site was live only a short time, but having taken a fresh look, there’s still a lot that Scott could be doing to pop conversions.
He uses a series of landing pages – smart – each one keyed to one search phrase – even smarter – so he’s definitely on the right track. But he still wasn’t selling near enough CDs, so let’s see what we can do to give Scott a nice boost to end-of-year sales.
If an alien were to look down from outer space and analyze the hierarchy of animals on the earth, who would be at the top: humans or dogs?
Think about it.
We bathe and groom them. We rub and scratch them. We supply them with food and water. In return, all they do is smile and wag.
Who’s really in charge?
What’s so magical about the number three?
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and myths.
It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.
This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.
In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.
In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.
It’s frightening for a writer. Not real silence, of course, but the eerie quiet inside your head, the mysterious absence of words. You think and think and think, but it’s like turning on a light switch when the lightbulb is blown. Nothing happens, no matter how hard you try.
There are many great blogs that are repeating from last year, plus some really strong new blogs that have made the list. Make sure you’re reading them all (they’re listed below with Michael’s comments).
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