Johnny’s Copyblogger Wrap-Up:
Week of May 10, 2010

image of tattoo sign

I got this phone call yesterday from Brian, because he’d just read the post on my blog about how I’m thinking of getting a couple of tattoos. Anyway, he insisted that I drive down to Texas immediately so I could use his guy for my new skin art.

I had to listen because the man definitely knows his ink. Most people don’t know that Brian has an entire episode of Diff’rent Strokes storyboarded across his back. The dude is hardcore.

When I got there, he funneled me enough tequila to send an entire Cinco de Mayo party to Federal prison. Then he took me to some place called Deep Ellum, where I got two tattoos, an infectious disease, and a black market kidney.

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The Three Surprisingly Simple Keys to Success

image of hand showing number three

Back when I was writing novels and working on getting them published, someone gave me a piece of advice.

“You need talent, luck, and persistence. Pick any two.”

It’s probably been twenty years since I heard those words, but I still think of them all the time. They don’t just apply to getting book deals, of course.

Whether you want to paint, write, play music, raise a happy kid, design beautiful houses, or run an online business that makes you happy and rich, you can reach your goals with just two of those three.

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The Solution for Marketing Overwhelm

image of blueprint

Ever wish there was just a blueprint you could follow to market your business?

No, not a magic formula. Not a “push-button million-dollar cash machine.”

You’re not lazy and you’re not afraid to put the work in.

But sometimes it’s hard to figure out just what kind of work you’re supposed to be doing.

What if there was a straightforward road map that a reasonably intelligent person could follow?

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10 New Ideas for Getting Inspired to Write

image of golden retriever in sunglasses

Years ago, I had a golden retriever named Louie who loved pillaging trash cans.

I tried yelling at him whenever he stuck his nose in the can. I tried different models of trash cans with hard-to-open lids. I tried putting the trash can inside a cabinet.

But it didn’t matter. Louie was a trash can fiend, and he wouldn’t be denied.

It got to be such a problem that I eventually called a dog trainer friend for advice.

She told me to put mousetraps in the trash cans.

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6 Steps That Get Big Shots to Answer Your Email

image of beautiful celebrity

You need to get the attention of a powerful internet marketer, A-list blogger, or busy CEO.

Maybe you’ve got a brilliant idea for a joint venture that would make you both scads of money.

Or maybe you just wrote a brilliant guest post that a certain top blogger’s audience will love.

Whoever it is, you’re convinced you’ve got a win for this person.

Unfortunately, the big shot you’re pitching won’t answer your emails.

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The 5-Minute Trick for Better Traffic, SEO, and Subscribers

Blogs are great resources. They let you publish high-quality content quickly, efficiently, and inexpensively.

The problem is, the default functionality of blogging software makes it easy to show what’s new — but hard to show off the depth of what you’ve done over time.

Blogging excels at presenting new content, but fails at aggregating old content in a way that works for people and search engines.

So what can you do? How can you help both people and search engines find your content efficiently?

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Free SEO Copywriting Report

image of Simple SEO Copywriting

I’ve written a lot about SEO copywriting over the last 4+ years. And it’s still the topic that seems to generate the most questions and confusion.

That makes sense, since the modern practice of SEO copywriting is a diverse discipline that goes well beyond keyword location and frequency. So I decided to take a look back at everything I’ve written over the years and see if I could create a coherent “master document” that serves as a comprehensive guide.

I assembled, rearranged, cut, compressed, and then wrote some entirely new sections. Then I started revising.

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Johnny’s Copyblogger Wrap-Up:
Week of May 3, 2010

image of copyblogger logo

Earlier this week, I was driving down the road with my family and we saw this chicken on the berm. Suddenly, I realized that it was about to cross the road. I had an opportunity to answer one of mankind’s biggest quandaries, like the time I planted those cameras in the forest to see what happens when a tree falls and nobody’s around to hear it.

“Why do you think that chicken is crossing the road?” I asked my wife, Robin. “I want to go back and see what he’s up to.”

“You’re going to hit that mailbox,” Robin said.

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Beyond Motivation:
Getting to What Really Drives You

image of carrot dangled as motivation

What drives you to write?

To earn some green-backs and keep the wolves from the door? To earn praise? Create a community?

Or maybe you’re convinced your story will help someone else? Or that you can help other people find important information?

Are you compelled to write because you’ll settle for nothing less than changing the world?

You know how to get to Carnegie Hall, right?

Motivation, man, motivation.

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How to Sell Without a Sales Pitch

image of lemonade stand

When you’re about to launch a new product or service, you need some buzz.

Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers to write reviews. You’ll use your best copywriting techniques to craft pitches for your blog and email list, and send as many people as you can to the sales page on the day of the launch.

That’s all good.

But there’s also a more subtle route.

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