Want to be the greatest, most in-demand, kick-ass freelance copywriter ever? It’s not about the basics, like knowing how your spellcheck works or being a grammar god. You do need those, but being really good at the basics only gets you to “competent.”
Not great. Not kick-ass. Just competent.
So what’ll take you to the next level? What’s going to make you fantastic? What tricks help you hook your readers, get clients clamoring, and bring you the success you want?