In my first post on the subject for Copyblogger, Seal the Deal: 10 Tips for Writing the Ultimate Landing Page, I devoted most of my time to copywriting tips since, well, I’m a copywriter. I craft the words.
Unlike direct mail, however, the web is a strongly visual medium. Good design helps support the content, leading the visitor’s eye from here to there and directing them through your message layer by layer, step by step.
This is especially so in the formatting of an effective landing page. That’s why I’ll devote myself to the overall look, feel, and formatting of effective landing pages for this post.