I received over 100 submissions for headline remixing, so in the spirit of March Madness, I’m going to try to rewrite as many as possible in a series of posts. Frankly, the quality of the submissions has been really good, so I will also try to point out those that work “as is” and why.
Let’s get started.
I’ve got to run down to Austin and meet some folks at SXSW (darn the luck), so here are some links you might have missed. I’ll be back before you know it to remix those headlines.
- There’s a virtual blog seminar going on today, right now, over at Successful Blog. Check it out, and make sure you’re signed up to attend the SOBCon Blogging Conference in Chicago, starting May 11, 2007.
- At the other end of the virtual spectrum, Andrew at SEO Black Hat is holding an online SEO poker tournament. All you need to play is to ante up a link.
- Did you know that Yahoo says that copywriting is one of the top 5 professions for 2007?
- Great post from Michel Fortin about how to target your perfect customer.
- Dan Santow tells you to quit spacing out and to make sure you know what the word plethora really means (anyone else thinking of ¡Three Amigos! right now?).
- Mike over at Simplenomics gives you sales lessons via Shakespeare, Leonardo DaVinci, and Yoda. No really… Yoda.
- Raj discusses the danger of having too many web sites, and Rand clearly states the benefits of building one hugely authoritative web site.
OK, everyone play nicely while I’m gone and I’ll hopefully have something for you tomorrow. Unless there’s a good party tonight, that is (and there always is at SXSW).
As many of you know, late last year I rewrote the sales page for Aaron Wall’s SEO Book (if you don’t own it yet, you should, and that’s my affiliate link). Aaron has come to some conclusions about the new copy, which he shares here.
Also, check out another project that I worked on for e-learning software company Articulate. In conjunction with a complete redesign of the site, I rewrote all the site copy, and moved to a headline-focused format (imagine that) for the home page, mission statement, and each product, such as the recently released Engage and Articulate Online.
Articulate is an awesome company headed up by CEO Adam Schwartz, one of the coolest clients I’ve ever worked with, in any field. If all clients were like Adam, I’d probably take on more of them.
Last fall, I invited readers to submit posts they had written, and I chose several and rewrote the titles. Quite a few people seemed to get a lot out of that process, so rather than writing yet another article about headlines, I thought we should do it again.
Here’s how it works:
Simply drop the URL of the post or article you want considered in the comment section. I will pick several from the submissions, rewrite the headlines in an upcoming post, and provide explanations for the changes I make.
One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.
But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.