How do I wrap this thing up?
How you start will determine if you get read, but how you end will determine how people feel about the experience. And, depending on your goals, your ending will determine the success of the piece as a whole.
Begin With the Ending in Mind
One key to a successful ending is to understand exactly where you are trying to take the reader before you ever write a word. I tend to do this all in my head before I write an article, but if that doesn’t work for you, do a quick outline and state exactly what the point of the piece is.