It’s still the question I get asked the most.
Despite writing on this subject several times, and basically spilling the beans on every tip and tactic I know for converting site visitors into regular readers, people seem to think I’m holding out. Most every time I speak with a fellow blogger on the phone, or meet someone in person, inevitably some variation of the following question will arise:
OK, so level with me… how’s you get all those subscribers? What’s the real secret?
No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden copywriting technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.
OK, I give up. I’ll tell you the real secret.