A classic business mistake is failing to understand who your prospect is, especially now that niche marketing is critical to success in an overly competitive environment. The same is true for commercial blogging when it comes to developing a unique content strategy.
Under the classical approach to developing a unique selling proposition, you would start by examining your product/service for a unique element that would separate you from the competition. And while differentiating your offer from what others are providing is the goal, it’s no longer the starting point.
When it comes to business blogging, you are seeking an audience before you seek the sale, and frankly, starting with the needs of the audience is essential to all forms of modern marketing. Assuming that what you offer, or even what your competitors offer, is in tune with the current needs of the audience is an invitation for disaster and an adversary of innovation.