The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read

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Laurel and Hardy. Batman and Robin. Superman.

Which of these doesn’t quite fit?

Yup, it’s the guy who can’t handle Kryptonite. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get into all kinds of crazy trouble, and they’ll always have a nice partner there, ready to back them up.

The same applies to what I call the “Double-Whammy Headline.” It’s just like the usual compelling headline that draws in your reader … but it’s got backup.

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Summer at Copyblogger …

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Kids are out of school, flip-flops have taken their place in the hallway, summertime is just around the corner. And as is our tradition at Copyblogger, we’ll be easing up the post schedule just a bit.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

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Here’s How Sonia Simone Writes

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All great writing starts with a few well-chosen words, a unique voice, and — according to my guest and colleague — a love for your audience.

Sonia Simone is a true original, a prolific author, educator, and speaker who has written countless well-chosen words for Copyblogger (I consulted a team of experts, and we literally couldn’t count them all).

As Senior Editor and Publisher of Copyblogger.com, Chief Content Officer of Copyblogger Media, and Head Educatrix over at Authority — a program designed to teach every aspect of creating an online presence that works for your business goals — she is a true authority on copywriting and producing the kind of content that builds a business.

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21 Reasons You Must Become an Expert

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For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about.

This led to poor quality web sites that ranked highly for valuable search terms, with the need to deliver quality products or services coming in a distant second.

Now that Google is making great progress in their effort to marginalize questionable SEO tactics, this approach to producing online content is finally going extinct.

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How Good Copywriting Can Benefit You, Even if You’re Not a Writer

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I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers alike.

A secret that Chip Kelly would appreciate.

Who’s Chip Kelly? He’s a proud, notoriously pithy football coaching wizard who cast a four-year spell on college football with his special brand of offensive alchemy. Kelly conjured up an astounding 46-7 record at the University of Oregon before becoming the head coach of the NFL’s Philadelphia Eagles.

The key to Kelly’s success is his “fast break” style of offense. And if the phrase “fast break” seems odd to use in the context of discussing football, it should. It’s a basketball term.

Yet Kelly found a way to apply a principle from basketball to the football field by attacking opponents with a quick tempo and an efficient choreography of movement.

What does any of this have anything to do with copywriting?

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Case Study: How Two Artists Used Online Content to Build their Face to Face Business

Content Marketing Case Studies | copyblogger.com

Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing.

So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants.

They started a blog in order to help them market their camps, and got a sweet surprise a few years later when a huge national magazine called to offer them some amazing exposure.

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