The 5 Things Customers Actually Want

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My 8 year-old daughter came to me recently with an urgent request …

“Dad,” she said, “I need an iPad mini.”

While I would usually dismiss this request as the cravings of a child who watches too much TV (see: is exposed to too much advertising), my interest was piqued and I asked her to explain.

She made a case for the myriad educational applications available to her on this magical device.

She argued for the convenience that would allow her to learn at all times of the day, and at different locations.

But it was her closing argument that tipped my decision in her favor.

“Dad,” she coyly stated, “don’t you want me to be a good student?”

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Join Brian Clark and Sonia Simone this September

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Interested in getting together with me and Copyblogger founder Brian Clark for a deep dive into how content marketing can benefit your small business?

That sounded good to us too, which is why we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World.

This one-day event will team Brian and I with a great roster of marketers to talk about how smart content strategies can attract and retain customers.

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Return of the Content Marketing Know-It-All

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Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.

This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.

As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.

Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

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3 Quick Ways to Perk Up Your Email Marketing Efforts

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At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost every session I attended.

It wasn’t Google+. It wasn’t Pinterest. It wasn’t Instagram.

It was email marketing.

Yep. At a major social media marketing conference — where one might assume we’d be focusing on social networking trends — we were talking about how to get more subscribers to our email mailing lists.

Of course, Facebook, Twitter, and Google+ got lots of attention, too. But the central message was clear — email is still important, it’s not going away anytime soon, and you need to make sure you’re still giving list-building the attention it deserves.

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Taking Time Out for Memorial Day

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Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.

And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our newly updated free marketing course, along with 14 free ebooks?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

5 Must Read Writing Links

The Lede | copyblogger.com

This week on The Lede

  • Why Rituals Work
  • 90 Free Online Philosophy Courses
  • 7 Steps to Finding Focus for Writing
  • A Cheat Sheet of 24 Coffee Drinks
  • We’re All Media Companies Now

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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