Pulled away. Distracted by Twitter, e-mail, Facebook. Every reader has it happen several times a day. Will your readers be any different?
Not unless you hook them.
And the secret to hooking your readers comes from the storytellers of the world.
A storyteller can’t rely on the copywriter’s standby WIIFM, because, well, the only thing that’s in it for the audience is the storyteller’s ability to engage their interest.
That’s why they’ve made an art of hooking the reader, and why screenwriting guru Robert McKee has crystallized that art into one key lesson.