Yep, we’ve launched a digital marketing podcast network. Someone was bound to do it, but you may be surprised that it’s us. Truth is, this is something I’ve personally wanted to do for a long time … and the time is right.
Copyblogger came to prominence by teaching people how to write engaging content and copy, and that won’t change. But we’d be silly to ignore the surge in podcasting. In many ways, audio makes more sense for more people than text.
Audio is the perfect format for accessing the intelligence and advice you need to succeed. It goes with you wherever you are, and you can access it whenever you need it.
And you benefit from it at times when you can’t be staring at a screen. Whether driving, working out, or on in the background as you work, audio works harder for you than text or video.
Rainmaker.FM brings you the best tips, tactics, stories and strategies that provide acceleration for your business. Each day delivers eye-opening advice on some vital aspect of the ever-evolving digital marketing landscape.
The network is powered by many of the subject matter experts from inside our company (and a few good friends who know their stuff). We’ve launched with ten distinct shows, each covering different aspects of digital marketing.
Check out our first batch (in alphabetical order):
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.
But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move (in several ways) is a monumental understatement.
For one, I had never recorded anything other than bad tape recordings and a few .wav files. And for another, it was way to early for the medium and the technology.
But even now in 2015, why is Copyblogger Media — a company that came to prominence in part by teaching people how to write — now embracing the podcasting phenomenon this strongly? Well, in many ways, audio makes more sense for more people than text. The Internet is just now catching up.
In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born.
For Danny Sullivan, 1996 was the year he published research called A Webmaster’s Guide to Search Engines.
Wait. You mean there were search engines before Google? Indeed.
Danny has been in the industry for more than 20 years, and he is arguably one of the smartest people on the planet when it comes to SEO, which is why we booked him to speak at this year’s Authority Rainmaker event.
It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado.
In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to sell products and services and grow your business.
Scott now has more than 175,000 people following his daily rantings on Twitter, and was named one of the top 5 social media influencers in the world on Forbes.com. He’s also the author of four best-selling books, including the recent UnSelling: The New Customer Experience, which was just named “Sales Book of the Year” by 1-800 CEOREAD. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
You’ve heard this from us, right?
In the opposite corner, we’ve got Ryan Deiss, who is also a proponent of using a media strategy to grow audiences and create trust and authority. Ryan, however, is also a massive proponent and practitioner of testing and conversion optimization.
Ryan is the co-founder Idea Incubator LP and CEO of DigitalMarketer.com. Over the last 36 months Ryan and his team have:
- Invested over $15,000,000 on marketing tests
- Generated tens of millions of unique visitors
- Sent well over a BILLION permission-based emails, and
- Run approximately 3,000 split and multi-variant tests
Pretty impressive, yeah?
And right in the middle, literally and figuratively, is me. I’ll be acting as referee to make sure there’s no kicking or biting. As moderator, I’ll bring a perspective that is heavy on both customer experience and conversion optimization to see if we all can’t just get along.
You won’t want to miss this showdown, taking place just before Henry Rollins takes the stage to deliver the closing keynote. And with our Early Bird pricing still in effect until April 1, you don’t have to.
Join us in Denver for Authority Rainmaker. It’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.
Get all the details and register here. See you in May!
How does the current piece of content you’re creating fit into your content strategy?
New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience.
Allow me to elaborate with an example from one of my favorite stories, Harry Potter.
Hang in there; this is actually a fantastic lesson. Mind your eyeballs if you haven’t read the books or watched the movies — and plan to. There are spoilers.