Return of the Content Marketing Know-It-All

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Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.

This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.

As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.

Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

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3 Quick Ways to Perk Up Your Email Marketing Efforts

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At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost every session I attended.

It wasn’t Google+. It wasn’t Pinterest. It wasn’t Instagram.

It was email marketing.

Yep. At a major social media marketing conference — where one might assume we’d be focusing on social networking trends — we were talking about how to get more subscribers to our email mailing lists.

Of course, Facebook, Twitter, and Google+ got lots of attention, too. But the central message was clear — email is still important, it’s not going away anytime soon, and you need to make sure you’re still giving list-building the attention it deserves.

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Taking Time Out for Memorial Day

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Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.

And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our newly updated free marketing course, along with 14 free ebooks?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

5 Must Read Writing Links

The Lede | copyblogger.com

This week on The Lede

  • Why Rituals Work
  • 90 Free Online Philosophy Courses
  • 7 Steps to Finding Focus for Writing
  • A Cheat Sheet of 24 Coffee Drinks
  • We’re All Media Companies Now

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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Here’s How Austin Kleon Writes

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Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.”

What Picasso really said was, “Art is theft.”

T.S. Eliot said something far closer, “Immature poets imitate; mature poets steal.”

I learned all of this from Austin Kleon, bestselling author of Steal Like an Artist, a guide I recommend to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

As a noted speaker, and prolific blogger, Mr. Kleon offers timeless wisdom on the secrets of borrowing inspiration from your heroes to remix it into your own work in order to create something fresh and original.

Writers aren’t born, they are made. ~ Austin Kleon

In this installment of The Writer Files, Austin shares his method of “productive procrastination,” the difference between little writing and Big Writing, the importance of finding the right readers, and his secret of productivity.

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30 Quick Editing Tips Every Content Creator Needs to Know

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Inbox 0: in a bad way.

Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience?

If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.

You heard me, Gloria.

If everybody wants you, why isn’t anybody calling? Once you create a blog or email newsletter, you need to also actively take part in its evolution.

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