Permission Marketing 2.0

Before I continue with the SEO Copywriting 2.0 series, I want to interject a bit of perspective. With all the talk about links, traffic, Digg, social media marketing and the pursuit of search engine rankings, it’s important to remember what matters most for business-oriented bloggers.

Subscribers.

The importance of subscriber acquisition is getting its fair share of attention within the social media space, which is good. Darren Rowse recently posted on the value of conduits like Digg and other social media traffic sources to build up your own subscriber-based community over time.

And in the SEO world, Andy Hagens and Michael Gray have touched on the topic as well. They call subscriber attraction and retention a key element in a “defensible traffic” strategy that frees you from the tyranny of search engine algorithm hiccups.

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Glyphius Copywriting Software Review

I no longer recommend the Glyphius copywriting software. Proceed at your own risk.

The 5 Essential Elements of Search Engine Keyword Research

SEO Copywriting 2.0Keyword research is cool.

It allows you to gaze directly into people’s minds.

Being able to take a look at the words and phrases people use when looking for things online is invaluable. Rather than listening to people say what they think they might do, you get to observe what they actually did. And when aggregated, you get a nice view of the words people most often use when thinking about and searching for a certain topic.

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The Death of the Long Copy Sales Letter

If you ever wanted to take a peek at the premise of the Tubetorial business model, you’re in luck. While 2006 was the year online video went big, 2007 will be the year when we all see how it is best utilized for marketing.

“Now wait a minute Brian,” you may be thinking. “Haven’t you repeatedly said that long copy works?”

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Introducing the A*I*D*A Formula for Blogging

  • Attention
  • Interest
  • Desire
  • Action

It’s an advertising formula from way back, and as Tom Chandler points out, it’s the copywriter’s best friend. But what about bloggers?

While some traditional marketers dismiss the AIDA formula as antiquated, I’d say it’s an ideal way of structuring a blog post when you want the reader to take some form of action.

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Speaking of Search Engines…

Lee Odden of the Online Marketing Blog has put together a fantastic resource list of his Must Read Search Marketing Blogs, and has provided an OPML file so you can download all 250 plus feeds into your reader. As much as I love RSS, the thought of that many new feeds at one time gives me the willies, but this is definitely a bookmarkable resource for later perusal.

How to Create Content That Ranks Well in Search Engines

SEO Copywriting 2.0Once upon a time, there was something called SEO copywriting.

These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places and amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed… or at least that’s what was (and still is) advertised.

There’s no doubt that keywords still matter, especially in titles. Search engines generally prefer to key in on the words people are looking for. But as SEO pro Rand Fishkin will tell you, “measurements like keyword density are useless, although general frequency can help rankings.”

Here’s the deal… most of what determines the ranking position of any particular page is due to what happens off the page, in the form of links from other sites. Getting those links naturally has become the hardest part of SEO, which is why 2006 saw the strong emergence of social media marketing as a way to attract links with compelling content.

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5 Things You Won’t See on Copyblogger in 2007

1. Linkbait. This blog is entirely about creating compelling content. In that regard, I don’t see the point of using the term link bait any longer. You’re either writing exciting stuff or you’re not, and my goal is to see that you are.

2. Web 2.0. A shame really, because I think from a marketing standpoint, Web 2.0 is just starting to get its legs with the mainstream. I reserve the right to break this resolution.

3. Kerfuffle. I made fun of bloggers who employ this obscure word more often than normal people do, and then purposefully used it in my Best of Copyblogger post to see if anyone would notice. Chris did, and thinks I’ve jumped the shark. Silly boy.

4. Jumping the Shark. I hope to not say it nor do it.

5. AdSense. I gave AdSense a shot around here, and I think it sucks and cheapens my blog. It makes me about $200 a month, but I think you’re easily worth more than that (although I’m too lazy to remove it from the archives).

If you have time, share 5 resolutions for your blog in the new year. You know you want to. ;)

Happy New Year everyone!

These Bloggers Rock

I know I said we were done for the year, but it seems rather lame to leave up that “best of Copyblogger” post for a week. It kinda goes against what I preach around here, you know?

There’s been a great meme going around (and growing) that was started by Mack Collier, and brought to my holiday-diminished attention by Seth Godin. And unlike the “5 things” egoism, this meme highlights some fantastic marketing blogs that definitely deserve your attention.

The fact that the meme uses the term “Z-list” is a bummer, because it perpetuates the cut-and-dry ranking system that makes little sense in the blogging arena. The point is that there is an incredible array of valuable voices, and I’m happy that my own increased blogging capacity is going to allow me to focus on more of these other voices in the coming year.

Many of these blogs you’ll recognize if you’ve been reading Copyblogger for a while, like Mike Sansone, Ben Yoskovitz, Roberta Rosenberg, and new buddy Paul McEnany. But the idea is to reprint the whole list, and perhaps add in a few blogs that you read that haven’t yet been mentioned.

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The Best of Copyblogger (According to Time Magazine’s Person of the Year)

That’s you, remember?

Since the Holiday Season is upon us, and we all have better things to do than read blogs, I thought I would go ahead and shut things down for the year. And what better way to go out than with a recap of what you found notable in 2006?

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