In April of 2000, Saturday Night Live aired one of the few truly classic sketches outside of the 1970s and 80s. The sketch is a spoof of a VH1 “Behind the Music” episode featuring Blue Öyster Cult and the recording of (Don’t Fear) The Reaper (watch it here).
The sketch stars host Christopher Walken as famed producer “THE Bruce Dickinson,” with Will Ferrell on cowbell alongside a faux Blue Öyster Cult. The whole joke centers around the fact that the song has a cowbell percussion element that will never be more obvious than played by Ferrell.
Here’s the point.
I’ve got two teleclasses for you to check out, and neither one will cost you a dime. The first involves online video marketing and how it relates to copywriting, and the second is all about copy.
The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball.
The book’s called Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. If you’re a marketer or advertiser you need to read this book.
The premise is that baseball insiders are guilty of a herd mentality that’s focused on the wrong things and reaches the wrong conclusions. If you know nothing at all about baseball you’ll still learn very valuable lessons about business.
I recently gave you 10 quick tips for building a business online. One tip in particular resonated with readers:
#4 – Work on one idea at a time. Never splatter out with many ideas. It’s overwhelming.
Easier said than done. We have too many great ideas, too many things to do, and only two hands and one brain.
Which idea is best to follow? This one? That one? All of them? What about time? There’s not enough. It all needs to be done now! But where to start? Here? There?
Don’t mean a thing if it ain’t got that swing . . .
Whenever you study a creative form like copywriting, you spend a lot of time on technique. You think hard about headlines and metaphors and what specific details you’ll use.
You’re trying to keep all the rules and guidelines in your head.
But if you want your content to keep bringing them back, it’s gotta swing.
Once upon a time, there was a young man who wanted to become a web designer.
Trained as an engineer, he nonetheless had a great eye, an advanced understanding of SEO-friendly code, and a unique style that set him apart from the crowd. But he was just starting out and needed a break.
Thanks to a strange combination of coincidence and connections, the young man got to know a crusty old marketing guy. The marketing guy had no design skills, but he could recognize talent and great design when he saw it.
Bullet points make you a stronger blogger?
Absolutely, if you’re good a writing them. In fact, being a master at writing killer bullet points is one of the most important copywriting skills around, second only to headline-writing.
Have you ever felt like your blog is invisible?
You slave away on your posts, pouring every ounce of emotion, creativity, and insight you have into them. You submit your best work to Digg, Del.icio.us, and StumbleUpon, certain that people will vote for your posts and send you a torrent of traffic. You link out to other popular bloggers, desperately hoping that you’ll grab their attention and earn a link in return.
But it’s like no one even sees you.