UPDATE: This promotion has expired.
UPDATE: This promotion has expired.
There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.
This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision. This is why I always keep this book within reach.
If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging.
It’s true. I’m not saying that blogging is like high school (although some might disagree at times), but you might have learned a few things about effective blogging while you were there, no matter how long ago it was.
In the old days of functional writing tests, high school teachers would teach students to consider the FAT-P before they sat down to write. FAT-P stands for:
Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name.
But in the hyper-connected Web 2.0 world, strong-arming customers is a lousy business strategy. (Not to mention making it hard to face yourself in the mirror every morning.) Effective persuasion in the new age of transparency calls on us to take traditional selling “hot buttons” and turn them inside-out.
Okay, maybe it’s nothing quite as glamorous as a hijacking, but I have pulled off a pretty good trick, I think.
Two months ago, I started writing a book tied to a training program called Partnering Profits. This week, we’ve introduced the training to 45,000+ Copyblogger subscribers. Over the next few months, it’ll turn into a full-fledged business that I’m co-owner of.
The first Twitter writing contest was tough to decide. This one was ridiculously hard.
Just shy of 1,000 haiku entries. So many great haikus we could have had at least 20 winners, if not more.
But we can only have three. Except… we actually have four.
Most of us don’t realize the attraction power of two-minute Ramen noodles.
So let me explain…
There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared.
They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.
They’re laughing at us. Did you know that?
Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.
We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.
There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on?
If I had to reduce my recipe for success to just three ingredients, this is what those three would be:
And if I had to give up two of those, I’d keep collaboration.
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