Here’s How Austin Kleon Writes

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Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.”

What Picasso really said was, “Art is theft.”

T.S. Eliot said something far closer, “Immature poets imitate; mature poets steal.”

I learned all of this from Austin Kleon, bestselling author of Steal Like an Artist, a guide I recommend to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

As a noted speaker, and prolific blogger, Mr. Kleon offers timeless wisdom on the secrets of borrowing inspiration from your heroes to remix it into your own work in order to create something fresh and original.

Writers aren’t born, they are made. ~ Austin Kleon

In this installment of The Writer Files, Austin shares his method of “productive procrastination,” the difference between little writing and Big Writing, the importance of finding the right readers, and his secret of productivity.

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30 Quick Editing Tips Every Content Creator Needs to Know

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Inbox 0: in a bad way.

Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience?

If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.

You heard me, Gloria.

If everybody wants you, why isn’t anybody calling? Once you create a blog or email newsletter, you need to also actively take part in its evolution.

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How to Nail the Opening of Your Blog Post

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The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music.

Dun dun dun dum

They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.

Today you’ll find those notes everywhere. In movies, commercials, and songs when the dramatic and foreboding are needed … And we hardly bat an eye.

We recognize them, we know them, and we love those first four notes. Not so for Beethoven’s opening night at Vienna’s Theater an der Wien in 1808.

One contemporary composer of Beethoven — one who represented the consensus — said, “That sort of music should not be written.”

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5 Things Every Copywriter Needs to Know About Their Prospects

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What do you really know about your prospect?

Their age range perhaps? Where they live? What they do for a living?

Useful definitely, but not enough to create copy that rouses emotion and compels action.

For that we need to take a journey much deeper into the dark recesses of our customers’ minds …

Want to join me?

Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them.

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5 Writing and Productivity Links You Can Use

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This week on The Lede

  • How A Copywriter Evaluates A Great Website
  • The Unexpected Antidote to Procrastination
  • The Daily Rituals of the World’s Most Creative People
  • 4 Things That Lead to Success (or Failure) with Email Signup Forms
  • How to Do More By Planning Less: The Power of the Anti-Plan

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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