If you’re anything like most bloggers, there comes a certain point when you simply run out of inspiration for your blog.
You’ve been writing blog posts about web design, or cooking, or whale-watching off the coast of Norway for way too long.
You’ve exhausted the topic, and yourself.
You just don’t know what to write anymore.
Next week, we’re launching a free email newsletter called “Internet Marketing for Smart People.”
At BlogWorld in Las Vegas on the 15th of October (that’s Thursday of next week folks, but you can still get 20% off with the code COPYBLGRVIP), Sonia will be conducting a panel with me, Chris Brogan, and Darren Rowse.
It’s also called “Internet Marketing for Smart People.”
You might not hear it, but your readers might be saying it.
To themselves and to one another, they’re reading what you have to say and shouting “Liar!”
It’s not because you’ve stretched the truth, because you don’t care, or because you got your facts wrong.
It’s because you were lazy.
I’d like you to stop and think about something for a second.
Try to remember the last time you visited a site that had good, solid content but read like a technical manual. I’m talking factual and helpful, but not terribly compelling.
Why do some people easily get hordes of comments on their blogs and quickly build a massive following, while others struggle?
It’s not because they hit the front page of Digg.
It’s not because they’re super-connected with A-listers.
It’s not even because they’re really smart.
Blogging isn’t as idealistic as it used to be, but there are still plenty of us “Kumbaya” bloggers out there.
If that term isn’t familiar to you, it basically means a community-embracing, tribe-building group of bloggers with a dangerous tendency to overuse the word “conversation.”
You battle an insidious enemy every time you sit down to write, and it usually wins.
It squeezes the impact out of your ideas, leaving a limp and lifeless copy carcass laid to rest in your text editor.
It’s your emotional needs filter, and it’s draining the message out of your message.
What’s an emotional needs filter? It’s a filter you’re running your ideas through when you write.
Whenever you feel like you’re taking a risk, an emotional response is triggered. Your emotional needs feel threatened. The filter is engaged, and your bold copy turns into a big puddle of boringness.
Whether you’re trying to get on the front page of Digg or just angling for a sale, writing magnetic headlines that grab your readers’ attention is everything.
But once you have their attention, you need them to read every word that you write.
You need to craft an opening made up of an enticing string of sentences that whet your readers’ appetites, set up a need, and prime them for action.
Easier said than done, right?
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work.
But it doesn’t have to be. Anyone can write faster if they follow a 5-step formula for writing more efficiently. I call it S.P.E.E.D. Writing.