Lee Odden of the Online Marketing Blog has put together a fantastic resource list of his Must Read Search Marketing Blogs, and has provided an OPML file so you can download all 250 plus feeds into your reader. As much as I love RSS, the thought of that many new feeds at one time gives me the willies, but this is definitely a bookmarkable resource for later perusal.
1. Linkbait. This blog is entirely about creating compelling content. In that regard, I don’t see the point of using the term link bait any longer. You’re either writing exciting stuff or you’re not, and my goal is to see that you are.
2. Web 2.0. A shame really, because I think from a marketing standpoint, Web 2.0 is just starting to get its legs with the mainstream. I reserve the right to break this resolution.
3. Kerfuffle. I made fun of bloggers who employ this obscure word more often than normal people do, and then purposefully used it in my Best of Copyblogger post to see if anyone would notice. Chris did, and thinks I’ve jumped the shark. Silly boy.
4. Jumping the Shark. I hope to not say it nor do it.
5. AdSense. I gave AdSense a shot around here, and I think it sucks and cheapens my blog. It makes me about $200 a month, but I think you’re easily worth more than that (although I’m too lazy to remove it from the archives).
If you have time, share 5 resolutions for your blog in the new year. You know you want to.
Happy New Year everyone!
OK, enough with all my silly talk about writing for people first.
Let me tell you what you really want to know… how to write to rank well in Google.
Actually, I’ll just let Google tell you.
Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site. … [K]eep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.
I’ll elaborate next year.
Via Search Engine Land.
If so, you can participate in an analytics experiment that might just bring you a ton of exposure that won’t cost you by the click.
Eric of Stone Temple Consulting and Jonah of Alchimist Media are seeking additional participants for their Comparative Analytics Study. Basically these guys are trying to determine which website metric analysis tools work best, and they will publish the results to an eager SEO and online marketing crowd.
Here’s what’s in it for you and the requirements for participation: