The Matrix Guide to Content Marketing

The Matrix

You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.

No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.

But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.

Read More…

Twitter Writing Contest 2:
Win a MacBook Air for a Clever Haiku


Twitter Writing Contest 2 is now closed. Thanks to everyone who submitted an entry, and winners will be announced Friday, November 21.

Back in May, I launched the first ever @copyblogger Twitter Writing Contest. People seemed to have a lot of fun participating and reading the hundreds of submitted entries, so I’ve been looking forward to doing another one.

If you missed the first one, the Los Angeles Times did a nice write-up of the event. In a nutshell, contestants had to tell a story in exactly 140 characters, which is the maximum allowed for any tweet on Twitter.

This time we’re doing something a bit different.

Read More…

3 Tips to Make Writing Less of a Struggle


Let’s say you want to blow up a lab.
What do you do?
You take two explosive chemicals and mix them together, right?

But what if you took Na + Cl and mixed them together somehow.
What would you get? You’d get salt.
What’s worse is that the lab would not be “blown up.”

And you’d be a failure.
The more labs you tried to blow with Na + Cl, the more you’d fail.
And the more you fail, the more you’re going to fail.

And this slides us right into why most of us struggle to write.
You see we don’t struggle to write an email.
We don’t write, re-write, re-think and then write something boring.

Read More…

10 Killer Resources for
Social Media Entrepreneurs

Social Media Entrepreneur

Naomi of IttyBiz is in the middle of a great series about how her blog made $176,000 so far this year through six different types of income streams. Start with the post at the bottom of the page and move to the top… great stuff.

Awesome article by Leo Babauta laying out how he built Zen Habits into one of the biggest blogs in the world.

Display your number of Twitter followers on your blog using Twitter Counter, just like you do with your Feedburner stats. And don’t forget to follow me on Twitter.

Read More…

Why Should Anyone Read Your Blog?

Why Should I?

Technorati indexes 133 million blogs. According to their statistics, about 900,000 blog posts get made every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs.

So why should anyone read yours?

Read More…

What is the Modern Day Medici Effect?

Medici Effect

At the beginning of 2008 I wrote a post called The Content Crossroads: Supernatural Success at the Intersection of Ideas. The point of the article is that innovative content often comes about when you connect two seemingly unrelated ideas or topics to come up with something fresh and new.

While there’s a lot going on in that post, a fundamental aspect of the piece involves what’s known as the Medici Effect, thanks to Frans Johansson’s excellent book of the same name. Poets, philosophers, scientists, architects, painters and sculptors from all over Europe and elsewhere came together in Florence, Italy, between the 13th and 17th centuries thanks to the patronage of the wealthy Medici family.

Read More…

How to Change the World
Using Social Media


The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways not possible in the recent past.

Of all the psychological triggers that lead to persuasive messages that spread, one stands above the rest when it comes to social media. In fact, this one element of influence drives the entire concept of social media.

What is it?

Read More…

Marketing Meltdown?
It’s Time to Optimize Your Efforts!

Landing Page Makeovers

Are we having fun yet?

I won’t bore you with the usual discussion about the grim state of today’s business economy. You’ve heard enough of it from politicians and pundits alike. But what I will tell you is that if you hope to survive, and yes, even thrive in dicey times you’ve got to play it smarter than ever before.

That means doing more of what makes you $$$ and less of what doesn’t.

Read More…



Image by Hugh.

10 Ways to Avoid Writing Insecurity

Writing Insecurity

Face it. There are few things as intimidating as the blinding white of a blank page.

It makes no difference if it’s an empty sheet lying on our desk, or a blank screen, aiming between our eyes. Defeating “nothing” by subjecting it to “something” with our words is what gives a writer breath.

Whether to pay our bills or please our muse, eventually words must spill. Here are ten tips to help plow past writing insecurity.

Read More…