Five Ways to Bulletproof Your Copy

Bulletproof Vest

Whether you are writing a simple article, a cornerstone blog post, or a landing page designed to breathe life into your budding dreams, there might be nothing more important than the care you give to crafting your argument.

Even the smallest child’s mind hums with hundreds of constant questions. By the time we’re adults, our minds tumble with queries and theories. Some of us are more doubtful than others, our eyes scanning long copy, always searching for flaws like hunters on safari.

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The #1 Conversion Killer in Your Copy (and How to Beat It)

Troll

What makes people almost buy?

What makes them get most of the way there, then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

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Two Ways to Dramatically Improve
Your Blog

Judging from the response to yesterday’s post, a lot of you are experiencing frustration with blogging. With over 250 responses, I don’t know how Jon is going to choose the 20-30 consultations he’ll do via telephone, but it’s likely some people will be disappointed.

The good news is, every stumbling block I saw posted yesterday in the comments can be overcome with a bit of guidance. So as an alternative, here are two resources that can help you ease your frustration and get you on the right path.

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Screwed Up Your Blog? Here’s What to Do

Screwed

It’s inevitable, you know.

One day, you pull up your blog and realize you did everything wrong. You picked the wrong topic. Your design looks amateurish. Your posts sound desperate for attention.

You didn’t do it intentionally, of course. You just didn’t know what you were doing when you started, and the mistakes have kind of piled up.

The question is, what are you going to do about it?

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The Golden Rule of Online Marketing

Multimedia Copywriting

You’re familiar with the Golden Rule, right?

Roughly translated across cultures, it boils down to:

Treat Others as You Wish to Be Treated.

Those are words to live by, even online. But the truth is, when it comes to online marketing, you’ve got to treat people better than you wish to be treated.

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It’s the End of the World as We Know It
(And I Feel Fine)

Worlds Collide

Matter meets antimatter, cats are sleeping with dogs, and President Obama is going to grab a venti soy latte with Rush Limbaugh.

And in other end-of-the-world news, I’m going to be having a chat with the most curmudgeonly marketing guru of all time…

Dan Kennedy.

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Landing Page Makeover Clinic #16: Simplweb.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …

Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.

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Two Good Reasons Why You
Should Watch This Video

Multimedia Copywriting

We took a look at copywriting for audio and video content recently in the Multimedia Copy series. Just after that, I released a new video for the Thesis Theme for WordPress that might have given you some ideas about using video, whether you’re interested in Thesis or not.

Today I’ve got another example for you.

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How to Avoid Losing Your Readers
Along the Long Copy Path

The Long Copy Path

It’s true that in many cases, the more you tell the more you sell. But are there ways to make sure you’re providing the right sales path for various types of prospects?

Sonia’s excellent post about the ruthless sales machine that is long copy sparked an idea for a post I’ve wanted to write for awhile. That is, how do you avoid having your readers simply “fall off the path” when they’re reading your long sales copy?

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Why Content Marketing and Social Media are a Powerful Match

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in.

Social media didn’t create content marketing, but it’s an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.

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