Do you take it personally when someone unsubscribes from your list?
You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy.
But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.
A lot of email marketers take it very personally when people drop off their list. They fret and sweat over every lost reader.
But I argue that there are many reasons why you want to celebrate — not mourn — when someone unsubscribes from your list.