5 Marketing Links You Can Thank Me For Later

The Lede | copyblogger.com

This week on The Lede

  • Why Are You Waiting to Get Picked?
  • How to Accomplish More by Doing Less
  • Why “Digital First” is Better
  • Why Weirdos Get Ahead at Work
  • Louis C.K. on Patience in Building Your Platform

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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How To Sell Without Selling

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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.

Here’s the story …

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

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A Simple Story About the Power of Publishing Content on the Open Web

Image of Book Cover for The World's Strongest Librarian

I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.

I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.

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The 5 Cornerstone Values that Build an Authoritative Online Presence

Authority

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.

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How to Use Ebooks Strategically and Reach Your Content Marketing Goals

Image of Stacks of Books

Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business

Content Marketing Case Studies | copyblogger.com

Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food!

These days, Matt’s site gets about 600,000 page views a month, and he has more than 20,000 people on his email mailing list.

Matt has now created a successful business around his community, which includes digital training programs, a membership site, and a line of No Meat Athlete clothing.

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