It’s an epic battle of biblical proportions in the blogosphere.
The search engine optimization camp says keywords are the most important aspect of a blog post title.
How else will you rank high in the results and get clicks by searchers, they say, if the right keywords are missing from the title? And right or wrong, don’t even try to get an article republished out of an article marketing directory without some sweet keywords in your headline.
On the other hand, you’ve got the purist “write for humans” camp, who collectively scoff at the notion of keyword research for headline writing.
What’s the point of search optimized post titles if no one reads (and links) in the first place? And search engine traffic isn’t really all that important to most bloggers anyway, they vehemently maintain, especially compared to high-quality referral traffic from links.
Well, here’s the verdict.