1,000 songs in your pocket.
Sounds great, doesn’t it? You may recognize that marketing message from one of the biggest companies around today.
Or you may not.
It doesn’t matter if you recognize who crafted that tagline, because you know what you’re getting right away—1,000 songs in your pocket. You don’t know how that happens or why, but it’s irrelevant. You know at a glance that whatever the product, it’s going to give you tons of music in a small package you can carry around.
Now that’s smart.