The Strategy Behind the
Authority Rules Report

Authority Rules

At the beginning of the month, I released a free report called Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing. People seemed to really appreciate it, especially since:

  • No email address is required
  • You can read via PDF or the web
  • There are no affiliate links
  • There’s no pitch (other than subscribe to Copyblogger)

This led to a lot of speculation. Why did I do it this way? What was the strategy behind this approach? Has Brian finally lost it?

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Confessions of a Comment Addict


My name is Johnny Truant, and I am a comment addict.

A large amount of my self-worth as a blogger is defined not by my traffic, or readership, or income, or buzz. It’s defined by the relatively meaningless number below each post that counts the people who fill out a form and click Submit.

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Please Help Us Defeat Breast Cancer

Avon Walk for Breast Cancer

On September 12-13, Chris Pearson, Missy Ward and yours truly (along with our other wonderful team members) will be walking 40 miles in the Avon Walk for Breast Cancer in Los Angeles.

Not only that, Chris and I are donating $20,000 on behalf of DIY Themes (at Missy’s request, we’re splitting the donation between Avon and the National Breast Cancer Foundation).

Can you help us raise even more?

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Blogging Is A Dialect:
Do You Speak It?

Earth Boy

I have a vivid memory of using the word “idiosyncrasy” in fifth grade during a group project. I didn’t know the definition, just the word. This enraged a boy named Chance to the point where he spit on me and encouraged everyone else to do so. We all fought on the floor until the teacher pulled us apart.

I don’t blame the little ruffian, even though his favorite game was putting a bucket on his head and charging the wall. It was my fault. I’m a librarian and have always been one at heart. My parents pushed learning, curiosity, and books and that was the boy they created.

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Is Writing Obsolete?

quill pen

The written word is having a tough time.

It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.

If you’re a passionate reader (as I am), this might bring you to the brink of despair.

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Educate to Dominate Your Competition


First off, check out this quotation:

It is easier to resist at the beginning than at the end.
~Leonardo da Vinci

Now, let me ask you this… How do you spark the buying process without a lot of high-pressure, high-hype selling?

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Forget Everything You Know About Making Money Online… And Start Making Some

Teaching Sells video

It’s that time of year again…

Summer’s just about over, the kids are heading back to school, and Teaching Sells is opening up for the Fall semester.

Many of you might not be familiar with Teaching Sells, and that’s perfectly fine.

Here’s what we’ve got to introduce you:

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How to Win Over New Kinds of Readers

making new friends

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?

You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.

By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.

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The Single Most Important Thing Your Headline Must Do


Imagine you’re going through your RSS reader and skimming the headlines as you sip your coffee, thinking about the busy day ahead.

You have an early presentation, lunch with Sue, a meeting at 2:30 and a call at 3:10. You promised the wife you’d pick up chicken for supper and then there’s that new DVD you wanted to grab on the way home.

You’re skimming the list and just one headline reaches out and grabs you.

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How to Get Past No

No Excuses

Years ago, I worked for a direct marketing company that sold cutlery.

Although I saw many salespeople come and go during my 2+ years working there, most of whom didn’t make any money, I was able to find a way to be successful in this odd niche. I sold nearly $25,000 worth of the stuff.

I wasn’t a natural salesman, and I didn’t use any secret tactics, but I did learn a few things about how to get past no. And some of them can help you take your online business from failure to success.

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