Do Customers Actually Care about Your Company’s Values?

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There’s a lot of back and forth about the value of online “engagement” for businesses.

Do customers want more engagement with the businesses they frequent? Do they care about it? Does the word engagement actually mean anything at all? Or is it just another feel-good buzzword?

A recent article from Harvard Business Review asserts that customers don’t care much about interaction with businesses — instead they feel most engaged (and buy more) when they believe they share values with the company.

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Here’s How Pam Slim Writes

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Online publishing and content creation is a full contact sport, complete with black eyes, shattered hopes, and dislocated egos.

Pam Slim is a fearless writer, speaker, and martial artist, who dropped by The Writer Files to share her experiences in the ring.

She is the award-winning author of Escape from Cubicle Nation, a book that offers readers the tools and training for finding a meaningful career in this “new world of work.”

Ms. Slim took time out of her busy writing schedule to talk to us about her techniques to beat writer’s block, the merits of coffee, living inside of a Stephen King novel, and her solution to all of life’s problems.

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The State of Pinterest: What Content Marketers Need to Know Now

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The buzz about Pinterest seems to have calmed down a bit in the last few months, but it’s still a very powerful tool for content marketers.

According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

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Case Study: How to Build a Vast Audience by Mastering the Art of the Interview

Content Marketing Case Studies | copyblogger.com

Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression.

But, instead of getting frustrated at the lack of opportunity in corporate America, Srini reinvented himself as a content marketer.

Srini’s interviews on his podcast, BlogcastFM, are legendary.

He’s hosted Chris Guillebeau, Danielle LaPorte, Tim Ferriss, and Seth Godin, and his site has become a sought-after stop for authors during any successful book launch.

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Scribe for Microsoft Word: Content Marketing from Your Desktop

Scribe for Microsoft Word: Content Marketing from Your Desktop

Let’s face it: a lot of us still write in Microsoft Word. I know I do.

And in the corporate world, it’s not even an option. Microsoft apps are just what you use.

Why not do more at the point of creation?

You can already use our Scribe content marketing software in WordPress, Joomla, and in our web-based application for any CMS and any client. Today, you’ve got another option.

We’re pleased to announce Scribe for Microsoft Word. Now you can do research, optimization, and content promotion right in your native creation environment.

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After You Read this Article You’ll Forget It (at least the first half)

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You will have trouble remembering what I’ve written in this article — the first half at least.

Why?

Because it’s all words. There’s nothing to see. Nothing visually illustrating the concepts I share and the points I attempt to make.

Don’t get me wrong, I’ll try my best to help you understand what I’m saying; that’s the goal … but it’s an uphill battle.

I’ll use the visual tools at my disposal, like short, punchy sentences separated by whitespace and bold to highlight important phrases. Good copywriters are masterful at this.

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