Is Your Copy Less Than Fresh?


Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazing success.

You can influence those needs. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller. All you need to do is revisit your message.

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Why You Can’t Make Money Blogging

Fake Steve Jobs

I was a little surprised this morning when, after I’d given a talk on business blogging, a seminar attendee asked if I’d seen the Newsweek article this week on why it’s impossible to make money with blogs.

“Guess I’ll give it all back, then,” was my off-the-cuff answer.

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What a Cocky CEO Can Teach You About World-Class Blogging

Jack Welch

To say Jack Welch is cocky is a gross understatement.

Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.

And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

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Confessions of a Trackback Spammer: Please… Stop Me!

Editor’s Note: The following is a public service announcement from the Dark Side. Please be aware that Black Hats have feelings, too. Well, actually… no they don’t. But they do have great senses of humor, so let’s hope you do, too.

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How to Use Hype That Works

The Power of Less

Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason.

Well, if beauty is in the eye of the beholder, so too is hype.

And so, for ease of understanding and with a bow to those who either adore or loathe hype–I will divide hype into two broad categories:

Hype that always converts and hype that rarely will.

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The Power of Less

The Power of Less

I just finished reading Leo Babauta’s new book The Power of Less. Simply put, it’s wonderful, and I think everyone should read it.

I could do a praise-filled review like Tim Ferriss, or even a video endorsement of the book like Chris Brogan… but I’m not going to.

I’m going with less.

Pick up a copy of The Power of Less today. I give it my highest recommendation, and it’s less than 12 bucks at Amazon.

How to Super-Charge Your Content
With Emotion


There’s a specific reason why I wake up in the morning and end up writing 3-4 articles before I even hit the first sip of coffee. It’s because I’m all charged up.

The emotions are flowing:

  • I’m happy.
  • Or I’m sad.
  • Or I’m frustrated beyond belief.

And the reason why I get into these crazy moods is because I’ve just read a blog post. Or someone’s just written me an email that I strongly disagree with, or maybe simply asked me a question.

I don’t need caffeine to get going.

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Warning: Contents Are Hot

Flame Tango

Sure, your content needs to be useful. Yes, absolutely, it needs to improve your readers’ lives. And without a doubt, it needs to strengthen your relationship with your content community.

But sometimes, you just want to get some sizzle going.

Here are some ideas for when you want to create content that’s hot enough to burn your readers’ fingers.

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The Stoic Approach to
Successful Online Publishing

Marcus Aurelius

When most people hear the word “stoic” the first things that come to mind are “boring” and “dull” – both negative characteristics. That’s too bad. Because there’s a lot we can learn from the Stoics of ancient Greece.

Most don’t realize that Stoicism was a tried and true ancient way of life, a way of engaging the world. While there were many Stoics and many variations on the central tenets, here are 3 basic principles that I have taken to heart:

  1. You should not worry about or place value in anything you cannot control.
  2. You should spend most of your time doing, not thinking or theorizing or planning.
  3. You should strive to locate happiness in things you can control.

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Landing Page Makeover Clinic #13:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Lucky Makeover #13 is our first makeover out of the gate for 2009 – and we’ve got a top-rated author who knows how to sell books about using Crystal Reports software but can’t seem to move his fans from “one-sie” book sales to full-fledged membership.

You’d think the opportunity to get a ton of new material – before official publication – and direct access to the author would make for a profitable conversion rate. Yes, you might think that, but alas, author Brian Bischof says, “Nope. My landing page just isn’t converting well.”

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