Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.
Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …
Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark.
But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark.