So I’m going to guess you’ve heard about the new Gmail Promotions tab.
Not least because a bunch of smart content marketers have probably emailed you in the last week with some very … concerned messages about you getting their emails.
In a nutshell, Gmail has decided they’re better than you are at organizing your mailbox, so they’re sorting your messages into five categories that they’ve come up with — one of which is called Promotions.
For now, I’ll gloss over the irony that the most powerful and successful direct marketer on the planet seems to be on the warpath against marketers.
Frankly, you probably have a much more pressing question. Is this change going to completely tank your email marketing?
And the answer is … that depends.