If you’re an online publisher or content marketer using WordPress, understanding the value of great hosting is a must. In my 15 years of online publishing, I’ve found that it can make all the difference.
Page load speeds impact your visitor experience and your search engine rankings. And security is critical when it comes to malware, brute force login attacks, and a rash of other security emergencies that come with WordPress being the most popular CMS on the Internet.
At the same time, I hear people saying they’ll get better hosting once they start having a bit more success. Better to save money at first, right?
Logical … except you have to be prepared for success before it happens. If that big link, retweet, or Facebook share happens and your site goes down, you’re in a worse position than when you were totally obscure.