It happens to us all.
Fired up by a great idea, you sit down ready to crank out that killer post. But as you get farther into it, your enthusiasm is replaced by a sense of dread.
Clearly, you’re getting bogged down. You’re not sure what the problem is, but the piece is not coming together the way you thought it would.
You put your head down and keep writing, but the dread intensifies faster than your resolve. You now realize that you’ve got a complete mess of a post on your hands.
OK, let’s relax, take a deep breath and a step back, and run through this quick five-part checklist to see what’s gone wrong.