After You Read this Article You’ll Forget It (at least the first half)

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You will have trouble remembering what I’ve written in this article — the first half at least.

Why?

Because it’s all words. There’s nothing to see. Nothing visually illustrating the concepts I share and the points I attempt to make.

Don’t get me wrong, I’ll try my best to help you understand what I’m saying; that’s the goal … but it’s an uphill battle.

I’ll use the visual tools at my disposal, like short, punchy sentences separated by whitespace and bold to highlight important phrases. Good copywriters are masterful at this.

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How to Create Consistently Great Content for the Long Haul

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Want to know a powerful secret weapon you can use in your quest for better creative output? Think of it as an industrial-strength antidote to resistance, creative blocks, and stale ideas.

This amazing secret weapon is called a habit.

Developing better creative habits is one of the most valuable things you can do as a content creator.

Legendary Choreographer Twyla Tharp’s practical book The Creative Habit: Learn It and Use It for Life, is a ground-breaking guide to becoming a calmer, better balanced, more productive creative professional.

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A Short Guide to Writing Good Copy

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The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet.

Good copy isn’t necessarily “stylish.”

But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.

A lack of style is what makes it work, so writers who master this “style” are sought after and revered.

Legendary ad man David Ogilvy was one of those writers, and he said, “A good advertisement is one which sells the product without drawing attention to itself.”

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3 Ways Your Website is Losing Readers

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The last time you got into your car, did you notice if your wheels were properly aligned?

My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?

But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.

You might even say that it can cost you in traffic.

The same is true for your website.

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Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing

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This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their businesses, launch strong new projects, and do epic work.

We’re starting with the story of versatile content marketer Aurélien Amacker. Sonia Simone met him at a marketing conference late last year, and they immediately hit it off.

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How to Effectively Promote Your Content

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“If you write it, they will come,” right?

You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.

As the man says, How’s that working out for you?

In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.

Fortunately, you have an option. You can effectively promote your content.

It doesn’t have to be weird or difficult or make you look desperate. So take a deep breath, because I’m going to walk you through it.

In the 26-page How to Effectively Promote Your Content, we’ll kick off with a quick discussion of natural, non-sleazy SEO (because search is still one of the best content promotion strategies there is). I’ll also share with you:

  • How to approach “competitors” so you both increase your audience
  • Understanding the value of the “second customer”
  • What to do if competitors won’t link to you
  • How to intelligently use controversy to build links, traffic, and audience trust
  • The key elements of an effective guest-blogging strategy
  • A 10-point plan for connecting with online influencers

And lots more techniques, strategies, and tactics to find the influential web publishers who will help you grow your audience.

Get the entire content marketing library series … at no charge

The Content Promotion ebook is part of My.Copyblogger, a free resource featuring a 20-part marketing course and a comprehensive content marketing library.

Want to improve your rankings in search engines? We’ve got you covered. Need to sharpen your content strategy? It’s in there. Want to know more about keyword research, landing pages, or email marketing? You’ve got it.

Register today to get instant access to the complete member library. You’ll also get my 20-part course by email on the essentials of marketing your business online.