How Crappy Landing Pages
Kill Email Campaigns

Image of Landing Page graphic

“Oh, the humanity …”

The folks at SilverPop recently published a study, “Eight Seconds to Capture Attention: Silverpop’s Landing Page Report”, where it reviewed the email campaigns of 150 top online companies. Long and short? They discovered that email campaigns that opened with promise and decent click through ratios generally died on the vine with ill-conceived, poorly designed or just plain, lazy-ass landing pages. Bored, confused prospects quickly took their conversion clicks — and wallets — elsewhere.

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The Sexy Side of Online Content:
Text Formatting

The Sexy Side of Online Content: Formatting

OK, so maybe it’s not that sexy. But it’s more important than you might think, and it can definitely make your content more appealing.

In fact, formatting your content can be just as important as the substance of your content. It’s something that generally only comes to mind as an afterthought, but the format of your content can have a significant impact on how well people read, respond, and retain what you have to say.

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Saturday Night Link Fever

Saturday Night Link Fever

Since we’re apparently in the mood for grammar, check out Daily Writing Tips for more nuts and bolts guidance for writers.

How to Use StumbleUpon to Promote.

Roberta shows you how to pitch a blogger.

What makes people buy? Find out.

How to Write a Persuasive News Release.

Work from home (or hope to)? You should be reading Success From the Nest.

Do You Make These 7 Mistakes When You Write?

Do you make these mistakes when you write?

It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).

As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.

They just don’t get it.

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How to Use Valuable Content to
Attract Opportunity

Content Equals Opportunity

Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?

How can you stand out in a sea of noise?

With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!

This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.

So what can you do?

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Go Big or Go Home: Why Being Bold is Critical to Getting Noticed

Extreme Surfer

This guest post is by Leo Babauta of Zen Habits.

Millions of blogs talk about the same thing your blog does.

Read that sentence again and let it sink in for a moment. With so many blogs talking about the same topics, how will you differentiate yours from the rest? How can you come up with new and interesting angles on the same topics for both your post and your overall blog theme?

If you don’t mind being just another blog among millions, just keep talking about the same thing. But if you want to make the Technorati Top 1,000 (I did it in five months, and got to 11,000 subscribers and 1 million page views a month in that period), you have to find a way to get noticed. You have to stick out from the crowd.

How do you get noticed? You gotta be bold.

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Are the New Rules of Marketing and PR
Here to Stay?

Web 2.0

So, perhaps we’re on to something with this social media thing, huh?

Eric Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, online video, and social media news sites, have finally gained real credibility with mainstream critics and moved away from “fad” status. Eric points to several possible catalysts from the last year or so—including the monumental Google acquisition of You Tube for $1.6 billion—that made it crystal clear to even the most hard-nosed of skeptics that big changes are happening (once again) thanks to the Internet.

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Thanks to the Copyblogger Sponsors!

Just a quick note to say thanks to the six sponsors who allow us to strive for bigger and better things for you, the Copyblogger audience. Pay them a visit to see what they have to offer, won’t you?


Text Link Ads


BlogWorld & New Media Expo


We’re currently all filled up for sponsorships at this point, but if you would like to get on the waiting list, go to the advertising page for contact information.

Thanks again!

Beyond Conversion Tips and Techniques:
Do You Believe in What You’re Selling?


We’ve spent a lot of time covering the conversion landscape through the multitude of landing page tips and techniques available – and we’ll continue to do so in future posts. But for now I want to take a step back and examine a deeper perspective.

Do you actually believe in what you’re selling or promoting? Is your interest genuine or merely a way to make a buck?

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Tips and Strategies for
More Effective Blogging

I was on the Blogging and Beyond show with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman yesterday evening discussing blogging for business. Click here to listen to the 30 minute show online, or download the mp3.

Also, Yaro Starak has launched his blog mentoring program, where he will be teaching students the methods he uses to make over $5,000 a month blogging only a couple of hours a day. As I’ve said before, Yaro is a great guy who really knows his stuff–because he’s lived it.

Check it out via my affiliate link above and save 30% off the regular price for a very limited time, or if you haven’t downloaded Yaro’s excellent free ebook yet, you can read my review by following that second link.