How to Effectively Promote Your Content

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“If you write it, they will come,” right?

You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.

As the man says, How’s that working out for you?

In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.

Fortunately, you have an option. You can effectively promote your content.

It doesn’t have to be weird or difficult or make you look desperate. So take a deep breath, because I’m going to walk you through it.

In the 26-page How to Effectively Promote Your Content, we’ll kick off with a quick discussion of natural, non-sleazy SEO (because search is still one of the best content promotion strategies there is). I’ll also share with you:

  • How to approach “competitors” so you both increase your audience
  • Understanding the value of the “second customer”
  • What to do if competitors won’t link to you
  • How to intelligently use controversy to build links, traffic, and audience trust
  • The key elements of an effective guest-blogging strategy
  • A 10-point plan for connecting with online influencers

And lots more techniques, strategies, and tactics to find the influential web publishers who will help you grow your audience.

Get the entire content marketing library series … at no charge

The Content Promotion ebook is part of My.Copyblogger, a free resource featuring a 20-part marketing course and a comprehensive content marketing library.

Want to improve your rankings in search engines? We’ve got you covered. Need to sharpen your content strategy? It’s in there. Want to know more about keyword research, landing pages, or email marketing? You’ve got it.

Register today to get instant access to the complete member library. You’ll also get my 20-part course by email on the essentials of marketing your business online.

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Now.

But why is that? Why does it seem that Google’s copy is so good, that their products are so hard to resist?

Well, it’s less about the writer — and all about the audience. Or, to be clear, what their writers know about the audience.

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His frames were flawlessly authentic.

His philosophizing on the underground bands of the day, and the importance of taking long, literary walks in Prague was effortless.

His posture … perfectly post-postmodern.

But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake a deep sense of emptiness.

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If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.

Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)

I get tremendous value from our reader questions, so I thought I’d respond in detail to a few comments from recent Copyblogger posts for an “Ask the Content Marketer” column here on Copyblogger.

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As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience.

Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist, David Meerman Scott, has made it his mission to help you find that sweet spot.

Mr. Scott is the author of eight books published in over 30 languages, the former marketing VP of two publicly traded companies, as well as Asia marketing director of Knight-Ridder.

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You devour online marketing lessons. You feast on articles, reports, books, and ebooks.

Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.

Good for you.

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