Ah, the challenge of writing about Seth Godin.
The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.
Write 12 more paragraphs of really embarrassing mush. Delete. Despair.
Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.
Around the Copyblogger Media virtual offices, we’ve been
squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.
And Mr. Howey wants you to write a lot.
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000 page views, and more than 50,000 email newsletter subscribers (both daily and weekly).
In each category, this is double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced to one CMI blog post.
I share these results with you because I believe any company can reproduce the same kind of results by being eternally focused and diligently consistent with the creation and distribution of exceptional content.
So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid?
Exhilarated or freaked out?
Maybe a little of both?
It’s impossible to really see massive change when we’re still in the middle of it. But there are a handful of things you can bank on. One of them is that human nature doesn’t fundamentally change, even though the environment can change radically.
Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.
She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.
Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.