Free Report:
How to Become an Entrepreneur

Lateral Action Report

I’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here.

It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples.

Here’s what you’ll discover:

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Landing Page Makeover Clinic #20:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Is it hot in here or just me? :)

Diana Daffner and her husband want to help people find a renewed sense of joy and connection in their intimate relationships through tantra. Their business,, offers couples retreats throughout the year, but realizing not everyone can attend a retreat, they also want to promote their books and media products.

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What I Learned From Writing 42
Guest Posts in 7 Weeks

image of man sleeping at his laptop

Before you get too impressed, hear this: I did it all in self-defense.

Let me give you some quick background.

I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil.

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The 7 Harsh Realities of
Social Media Marketing

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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The Flashing Christmas Light Technique
for Writing Irresistible Bullet Points

image of christmas lights

Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.

Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.

And there’s a reason why bullets make it to the back cover of a book.

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What My Five-Year-Old Son Taught Me About Marketing

image of kid dressed as groucho marx

You know that “inner child” we hear so much about — the one that’s supposedly deep inside of all of us?

Well, I live with it. As a matter of fact, I call him “Austin.”

In the five years I’ve been a parent, I’ve realized that the notion of the inner child is more than just a neat psychological construct. It’s very nearly a literal thing. As we grow up, we don’t change so much as drape layer after complicated layer of adult emotion on top of that inner child. The child doesn’t vanish; he just gets obscured and filtered.

You don’t get an evolved, new mature being. You get Austin with fifteen blankets over his head.

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What Purple Rain Can Teach You About Effective Online Marketing

Purple Rain

Ever had an idea that couldn’t miss?

You took immediate action, created the perfect warm-up content, the best launch strategy, and the perfect offer . . . .

And then it totally failed.

So yeah, the film Purple Rain contains the consummate lesson on this one.

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How to Make Money with Free

image of sign saying yes, it's free

We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.

Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay for.

You’d think that the paid content business would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?

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The Oscar the Grouch Guide to
Building a More Remarkable Blog

image of Oscar the Grouch

This week marked the 40th anniversary of the breakthrough TV program Sesame Street. I’ve written before about some of the many lessons you can learn from this cultural icon, but today I’m going to zero in something new.

You might have an Elmo blog, a Cookie Monster blog, or a Big Bird blog. (How you define those is up to you.)

But some of the smartest and most successful bloggers out there bear more in common with the show’s least-likeable character: Oscar the Grouch.

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Here’s Something to Think (and Talk) About

Image of the Audience

I’m flying to New York City today for the Audience Conference, so I thought I’d share a quotation about the relationship between writers (or any content creator) and the people they hope to connect with.

When talented people write badly it’s generally for one of two reasons:

Either they’re blinded by an idea they feel compelled to prove or they’re driven by an emotion they must express.

When talented people write well, it is generally for this reason:

They’re moved by a desire to touch the audience.

~Robert McKee

Let’s discuss. What do McKee’s words mean to you?

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