Although it’s been a tried and true strategy for years, it seems that bloggers are now catching on to the benefits of article marketing as the competition for traffic intensifies. For those who may not be familiar with the technique, article marketing involves submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice.
Article marketing was mentioned in strategy ten of the Viral Copy Report. Since it’s an important part of any traffic-building strategy, article marketing is the focus of my next viral marketing update. An article that hits a nerve can end up republished all over the ‘net, each with a nice back link to your blog or free resource.