Beware the Ideas of March

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The year is marching on, isn’t it?

All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.

How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?

It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?

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A Real Simple Solution to the Death of Google Reader

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The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome.

Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend.

Google Reader is dead, put down by the hands of its maker.

The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream.

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How to Protect Your Creative Fire in a Sea of Mediocrity

Hugh MacLeod comic

Two of my favo­rite artist heroes are Brian Eno and Frank Zappa, two musi­cians who first hit the big time about forty years ago. I was first tur­ned onto them in my late teens.

Both became tra­di­tio­nal rock stars around the same time, Eno pla­ying with Roxy Music, Zappa with The Mothers Of Invention.

They could have done what most rock stars do: Make a cou­ple of records, get a cou­ple of hits on the radio, spend the next X decades tou­ring, living on a tour bus, pla­ying the same songs night after night to ado­ring fans in towns in Cle­ve­land, Chi­cago, Des Moi­nes, Little Rock …

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12 Ways to Connect, Create, and Collaborate Using Google Hangouts

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You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.

Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events).

You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. 
Google Hangouts are about to become one of the best tools in your online content marketing toolbox.

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Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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10 Reasons Writers Should Claim Their Google Authorship Markup

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he’s written over 70 more.

Early in King’s career, he wanted to write and publish constantly — which was against the prevailing wisdom of the time — and eventually convinced Signet to let him release a few books under the pen name “Richard Bachmann.”

King also wanted to answer the question of whether success was related to luck or talent. He went as far as purposefully suppressing the marketing of his Bachmann books.

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