Screwed Up Your Blog? Here’s What to Do


It’s inevitable, you know.

One day, you pull up your blog and realize you did everything wrong. You picked the wrong topic. Your design looks amateurish. Your posts sound desperate for attention.

You didn’t do it intentionally, of course. You just didn’t know what you were doing when you started, and the mistakes have kind of piled up.

The question is, what are you going to do about it?

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The Golden Rule of Online Marketing

Multimedia Copywriting

You’re familiar with the Golden Rule, right?

Roughly translated across cultures, it boils down to:

Treat Others as You Wish to Be Treated.

Those are words to live by, even online. But the truth is, when it comes to online marketing, you’ve got to treat people better than you wish to be treated.

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It’s the End of the World as We Know It
(And I Feel Fine)

Worlds Collide

Matter meets antimatter, cats are sleeping with dogs, and President Obama is going to grab a venti soy latte with Rush Limbaugh.

And in other end-of-the-world news, I’m going to be having a chat with the most curmudgeonly marketing guru of all time…

Dan Kennedy.

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Landing Page Makeover Clinic #16:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …

Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.

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Two Good Reasons Why You
Should Watch This Video

Multimedia Copywriting

We took a look at copywriting for audio and video content recently in the Multimedia Copy series. Just after that, I released a new video for the Thesis Theme for WordPress that might have given you some ideas about using video, whether you’re interested in Thesis or not.

Today I’ve got another example for you.

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How to Avoid Losing Your Readers
Along the Long Copy Path

The Long Copy Path

It’s true that in many cases, the more you tell the more you sell. But are there ways to make sure you’re providing the right sales path for various types of prospects?

Sonia’s excellent post about the ruthless sales machine that is long copy sparked an idea for a post I’ve wanted to write for awhile. That is, how do you avoid having your readers simply “fall off the path” when they’re reading your long sales copy?

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Why Content Marketing and Social Media are a Powerful Match

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in.

Social media didn’t create content marketing, but it’s an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.

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Why Social Media Marketing?


Affable rogue Willie Sutton revealed to a reporter why he robbed banks:

“Because that’s where the money is.”

Likewise… it’s people who buy stuff.

Smart marketers participate in social media because that’s where the people are.

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How to Write Copy for
Short Attention Spans

Short Attention Span

No matter how gripping your sales copy is, it’s an unfortunate fact that the majority of people will only read the first few lines of it. Does that mean all the effort you poured into the perfect call to action is wasted? Not at all! But in today’s fast-paced world of communication, less really is more.

Taking into account that many people will be reading your copy from a mobile device or skimming after a quick search, it’s worth breaking up larger thoughts into small, mentally-digestible “chunks” for easy, quick scanning.

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Save $200 on the Social Media Success Summit Through Thursday

Social Media Success Summit

Social media is all about people, and a good chunk of those people are likely prospects for your small business. But do you know how to effectively convert those people into customers and clients in the social media environment?

For those looking for guidance, I’ll be presenting at the upcoming Social Media Success Summit. Other presenters include Gary Vaynerchuk, Darren Rowse, and Ann Handley of Marketing Profs.

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