I’ve been thinking a lot lately about the push for mass adoption of business blogging, and how the generally snarky tone that pervades the blogosphere would work out in conjunction. I started to write an article explaining why snarky will kill sales materials, and how it may not even be a good idea for a conversational business blogging voice (even if you’re naturally sarcastic and cynical).
I then started to think about what really bothered me about the whole snark thing. And it boils down to this: some people are trying to be “blog snarky” when it’s not really who they are offline.
They’re not naturally sarcastic and cynical, they’re just pretending to be. So they end up saying things online they would never say to a person’s face, thereby dragging down the level of discourse just a bit more.