Where Marketing is Going … in 2013 and Beyond

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2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind.

It’s also the year that wise marketing departments will use analytics and automation to scale their efforts and make better decisions.

It’s the year that content tipped from being an interesting option to being a must-have.

And paired with that, it’s The Year of the Online Writer — in other words, the year that content creators begin to be valued as the creators of valuable assets, rather than an expense on the balance sheet.

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Case Study: How Keyword Research Works in the Wild

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You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

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How to Create Content That Converts

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It’s time for another installment in our series of free content marketing ebooks.

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.

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Why Google+ Is the Best Social Platform for Content Marketers

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Play along with me here for a minute.

Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise by the Dashboard Light,” kicking the rearview mirrors of parked cars, and sobbing.

He’s a sad sight — until he slips on the ice in front of your house.

You run out and help him to his feet. He thanks you, pinches your cheek, and says, “I love you man.” You hand him his now empty bottle, shove him off, and think that’s the end of it.

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Five Productivity Articles You Can Use

The Lede | copyblogger.com

Being entirely uncertain of my safe return from SXSWi at the end of next week, I bid you all a fond — if preemptive — farewell. I don’t get out much, so this could get interesting.

Anyway, Texas is big, life is good, and its hours become increasingly short. Therefore, on with this week’s edition of The Lede

  • Are You Hooked on Hacking Your Life?
  • Henry Rollins on Competition
  • How to Make a Habit Stick
  • How to Write 300,000 Words in a Year
  • 10 Laws of Productivity

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7 Scientifically-Backed Copywriting Tips

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The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.

While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.

The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.

Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.

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