What’s a copywriting blog without a copywriting contest, right?
I’ve wanted to run a group copywriting project here for some time, but I wanted to ensure as much real world applicability as possible. After discussing it with various co-conspirators, here’s what we came up with.
Your mission, should you choose to accept it, is to make an irresistible offer. That offer should be in the form of a landing page that catches the reader’s attention, barrels them down a slippery slide to your call to action, and results in that desired action. Hey, that’s what landing pages are all about, right?