Do People Really Want
Transparency and Authenticity?

Car Salesman

It seems like a strange question to ask, but I’d really like to hear what you think. Let me explain a bit where I’m coming from first.

The twin mantras of transparency and authenticity are the backbone of the blogosphere. When it comes to PR practices like astroturfing, shill blogs, fake CEO avatars and the like, it’s fairly easy to call these things wrong and undesirable.

People don’t want to be lied to. Except by LonelyGirl of course, which represents an interesting exception, doesn’t it? Was it because “she” was “entertainment,” or because “she” was not produced by a big corporation? Does it matter that as far as the careers of the creators are concerned, the whole thing was most certainly an exercise in marketing and publicity?

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The Persuasive Power of Specificity


Which one of these headlines works best?

  • How to Get 6,312 Subscribers to Your Business Blog in One Day
  • How to Get Over 6,000 Subscribers to Your Business Blog in One Day
  • How to Get a Torrent of Subscribers to Your Business Blog in One Day

Most of us would choose the first as Brian did in his recent article. Why?

This is one prime example of the power of specificity in copywriting.

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What Facebook Can Teach You About Effective Blog Marketing

Facebook Logo

Facebook has been all the rage these days since the site opened its doors to the masses and experienced a steep growth spurt. It’s an interesting place to watch no matter what, but it can also clue you in on how to more effectively market your products, services or affiliate offerings with your blog.

Facebook and the Art of Segmentation

Some people seem to miss the value in Facebook’s 35 million users, because the advertising rates are low and the click-through rates abominable. The real value in Facebook’s audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.

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If Your Blog Disappeared,
Who Would Miss It?

Disappearing Blogger

In my time working with churches, mainly in the area of marketing/design, one phrase has always stood out to me as particularly inspiring. If your church disappeared from the neighborhood, and in essence didn’t exist in your community, who would notice? This thought, really this meditation, has proven very useful for helping to guide many churches in what is (hopefully) the right direction. But I believe this concept can apply to other areas as well; say, for instance, blogs.

Who Would Miss Your Blog?

It’s a simple question, but one that provokes some interesting thoughts. If you are truly serving a niche with your blog, they should miss you if you’re not there. Imagine that you stopped blogging—would you get any emails asking you what’s up?

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How to Get 6,312 Subscribers to Your Business Blog in One Day

Rocket Launch

Remember the ecommerce commercial that showed a small group hovering around a computer as they launched their new website? They cheered when the first order notification came through, and again with the second… and then freaked out as the order blips became a relentless torrent.

That’s what Adam Schwartz, CEO of Articulate, said it felt like last Wednesday when we launched their new Rapid E-Learning Blog. The blog attracted 6,312 subscribers in the 24-hour period following the launch promotion, and now has over 8,500 and counting less than a week later.

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Landing Page Makeover Clinic #4:

Landing Page Makeover

Today’s makeover is for Victor Holtreman’s ebook, The Last 10 Pounds. He’s sold 1,000 copies at $12.95 each, but conversion lately has been lacking at just .87%. He’s looking to pop his conversion rate and sell more books.

Here’s the background:

  • The Goal
    Increase conversion rate from less than 1% to 3%.
  • The Problem
    Previous page(s) were more successful than current efforts. Several attempts, including restoring the original page, have not been effective in recapturing the conversion rates of the past.
  • The Current Landing Page
  • Page/Ad that Generates the Click-Through
    Click here to view

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Monday Morning Link Karma

Link Karma

Why you don’t need Google. Expect to hear more and more about this.

Is blogging a good way to make money? From advertising, generally no. Expect to hear more and more about this.

Chartreuse is back, so suckers best beware.

Why you should use odd numbers in your copy.

Unruly blog comments? The blogosphere guide to self defense.

Tips for mastering the anecdote.

Mike Sigers loves Joan Jett and long copy. Luckily, Mike has an extremely successful day job plus a growing web business, so hopefully he won’t be adapting too many more 80’s rock lyrics anytime soon. :)

A Call to Action Worthy of Response

Blog Action Day

I’m happy to announce Copyblogger’s participation in Blog Action Day, an initiative dreamed up by Leo, Collis and Cyan Ta’eed. Here’s the scoop:

The goal is to bring the blogging community together, for just one day, talking about one issue — and for Blog Action Day 2007 (Oct. 15, 2007), that issue is the environment.

Participating blogs include Lifehacker, GigaOm, SEOmoz, ProBlogger and over 1,000 others. Why not yours?

Sign up here to get involved.

P.S. If you’re wondering how this relates to copy, I’m going to make my post on October 15 an exercise in persuasive writing. So, hopefully you’ll find value on several levels.

A “Thank You” to all Copyblogger Readers

Thank You

I’d like to take a moment to thank each and every one of you out there for reading Copyblogger. We’re just shy of 22,000 subscribers now, after starting the year with 10,000. The blog is also poised to receive comment number 10,000 very soon, which I think is a good sign for the community you are building around here.

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Time Is Not on Your Side:
Time Management Tips for Writers

Time Management for Writers

I can hear him singing it now, “Time is on my side, yes it is!” Whether time is still on Mick Jagger’s side is debatable, but it’s certainly NOT on my side.

Over time, even Rolling Stones erode. And time is also one of the main things that keeps writers from getting things done.

In my last post, I asked this simple question, “What keeps you from writing?

Your response was rather amazing. The number of comments and the sincerity of your replies impressed me. Clearly I hit a nerve.

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