2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind.
It’s also the year that wise marketing departments will use analytics and automation to scale their efforts and make better decisions.
It’s the year that content tipped from being an interesting option to being a must-have.
And paired with that, it’s The Year of the Online Writer — in other words, the year that content creators begin to be valued as the creators of valuable assets, rather than an expense on the balance sheet.