It seems like a strange question to ask, but I’d really like to hear what you think. Let me explain a bit where I’m coming from first.
The twin mantras of transparency and authenticity are the backbone of the blogosphere. When it comes to PR practices like astroturfing, shill blogs, fake CEO avatars and the like, it’s fairly easy to call these things wrong and undesirable.
People don’t want to be lied to. Except by LonelyGirl of course, which represents an interesting exception, doesn’t it? Was it because “she” was “entertainment,” or because “she” was not produced by a big corporation? Does it matter that as far as the careers of the creators are concerned, the whole thing was most certainly an exercise in marketing and publicity?