Why Writer’s Block is Your Secret Weapon

image of moving through a block

When screenwriter John August wrote that only non-writers get writer’s block, some readers whined (and personally attacked him).

“But getting blocked does happen to real writers!” they cried.

They cried because they wanted to be victims, instead of responsible for their writing blocks. They whined because it was easier and less scary than facing the facts.

But when your income depends on your ability to write, whining won’t get you anywhere. It will distract you from the golden opportunity that writer’s block always offers: greater clarity and confidence.

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Why Content is No Longer King
(And Who’s Taking His Place)

image of a crown

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.

The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.

Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”

But the king is dead.

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Audience Conference: Ready to Get Serious About Social Media?

Audience Conference

In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.

One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.

The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.

Maybe it’s time for a new way of thinking?

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How to Sell More Ethically

image of sleazy salesman

I keep running into this little conundrum.

One of the most important goals of copywriting is persuasion.

In fact, it’s kind of the most important goal, because if you’re not trying to get your readers to do something, you’re probably going to stop calling yourself a “copywriter” and just go for “writer.”

Writers can write without a call to action, but then writers also get to mull their words carefully while drinking tea. Copywriters can’t do that. They’re on deadline. They need high-octane espresso.

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How to Be the Cool Kid (Even if
You Weren’t One in High School)

image of skateboarder

If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.

You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.

He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice car and a pretty wife.

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How the Authority Rules Report Brought
Me 234% More Site Memberships

Authority Rules

Recently, I learned a handful of techniques from Brian Clark that brought me some pretty intriguing results.

234% more site memberships.

62% more unique visitors.

100% more paying clients.

How much did I pay Brian to teach me how to do this? Not a dime. I got everything I needed out of a free report.

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The Sideways L: How to Use Misdirection
to Make Your Readers Laugh

image of the letter L

Making your readers laugh can be a great way to capture attention, create word of mouth, and develop a terrific relationship with your audience.

A lot of writers may think you can’t teach people how to write humor, but I don’t buy it. In fact, here’s a simple technique you can use to get a few laughs of your own.

It won’t turn you into Mitch Hedberg overnight, but it can go a long way to putting a smile on the face of your readers.

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Why It’s a Good Idea to Buy
Brian and Sonia a Beer

image of a glass of beer

Brian and I are heading out to the BlogWorld and New Media Expo this week, where we hope to meet plenty of Copyblogger readers.

As you might know, one of the smartest things you can do at a conference is to see if there’s someone you can learn from at the bar after the day’s main events. Buy them a drink and you just might get a little bit of free and frank advice about your project.

But since we know that trekking out to Las Vegas isn’t on everyone’s schedule, we thought we’d let you know about a way to “buy us a drink” and get some nitty-gritty advice about your own business, web site, or blog.

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Don’t Let Your Blog Readers
Touch that Remote

image of a woman with a remote control

You remember the last time you channel surfed? We all do it when there’s nothing good on TV — nothing that holds our attention.

Well, you can’t channel surf with a book. You can skip pages, put the book down, or stare off into space, but that book isn’t changing (unless you have something to write with or a pair of scissors in hand).

That gives the book power. The book controls how you pay attention to it, in a way television can’t.

Because of the links in hypertext, web content is vulnerable, just like television, to channel surfing.

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Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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