How to Be a Better Writer in the
Next 10 Minutes


Wanna be a better writer?

Wanna do it quickly and painlessly?

Here’s how in 4 steps.

1. Step away from the keyboard. Take a walk, put on some music, even do the dishes, whatever. Just get 10 minutes of you time.

2. Look into your head for all the things you’re saying to yourself that are making writing harder than you want it to be.

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Three Steps That Guarantee Every Word of Your Copy Gets Read

Screen Reading

Get someone to read every word? Isn’t that impossible these days?

It’s not impossible if you put your mind to it. Really.

If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.

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Two Ways to Say More With Fewer Words

Focus Words

Attention spans have never been shorter it seems.

But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.

The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.

Luckily, there’s a solution. All you have to do is say more with fewer words.

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What if an A-List Blogger Decides to
Take You Down?

Michael Arrington

Michael Arrington of Tech Crunch shares the sunshine with all.

If that seems like an odd question, it is.

Still… what if?

We’re in a strange (if not brave) new world. For all the good it’s brought us, there’s a potentially dark underbelly that needs to be considered.

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The Art of Writing Great Twitter Headlines

How to Write Headlines

Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.

But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share.

In both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.

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49 Creative Ways You Can Profit From
Content Marketing

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.

Content marketing is bigger than that.

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The Outsourcing Conspiracy Report


Editor’s Note: This report is no longer available, we’ll let you know if and when we update and republish it.

Have you ever noticed when a new free report is announced online, it’s often pitched as “controversial” and “likely to upset people,” but mostly, it’s not controversial at all?

I hope that’s the case here, but I have serious doubts.

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50 Trigger Words and Phrases for
Powerful Multimedia Content

Multimedia Copywriting

Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he?

The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.

The goal of this post is to give you some examples of words that bring the lightning. And by lightning I mean words that invoke and engage emotion.

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7 Useful Links for Weekend Reading


It’s no secret that much of the link-sharing that goes on these days happens on Twitter instead of blogs, so here are some of the links I shared over there this week. I’m not sure how regular a feature this will be, however, so follow Copyblogger on Twitter for all the real-time linky goodness.

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Landing Page Makeover Clinic #15:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Chuck Templeton had a vision. A place where the bridal couple and party and wedding guests, in addition to the traditional wedding photographer, could take, upload and share their photos in a private, online album to be enjoyed by the bride and groom (or bride-bride/groom-groom) and all invitees.

And not just the wedding either. Folks can add photos from rehearsal dinners, bridal showers, bachelor parties – even tasteful honeymoon shots, if so inclined. There’s a premium version (no online ads) that sells for $49.95/year as well as a free version which incorporates online advertising.

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