Seriously, it’s time to find a good enemy. Not sure why?
Effective marketing in a low-trust world means developing a bond with your prospects through your content marketing. One great way to do this is to share a perceived common enemy with your readers.
Now, before you run off to write that rant about the fellow blogger you love to hate, let me explain. While the common enemy you share with your readers can be a person, most likely it won’t be. It’s likely a group, thing, ailment, or a conceptual fear.