The Surprising Effect of Freshness and Authority on Search Results

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I want to let you in on a little secret about Copyblogger.

We are very competitive. Not in a “we win, you lose” sense, more of the simple “we want to be the best.”

And one area we tend to be a little obsessive about is search rankings — especially when it comes to our cornerstone content.

So, it may come as no surprise that one of those terms we obsess about is “content marketing.” In fact our content marketing landing page ranks very well on Google.

But recently, it didn’t.

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How to Build an Audience Using Gamification

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Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

In many ways, this century has mostly been a dark time for online writers.

Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!

Yes. And no.

Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.

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The Essentials of Web Design That Works

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Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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7 Tips for Falling in Love with Your Blog All Over Again

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You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …

~The Righteous Brothers

Ever get to a point with your blog and your internet marketing strategy where you’re just … worn out?

The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.

You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.

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One Way to Make the Connections that Can Transform Your Business

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Once upon a time I was just another hard-working web writer trying to figure it all out.

Once upon a time I was frustrated by my corporate gig. Too chicken at that point to go out on my own, and too naive to package what I did know to be able to crush it in a corporate environment.

Once upon a time I was as dazed and confused as we all are when we start out. I had a lot of passion but I also had a bunch of gaps I needed to fill in.

And if I had to identify any turning point, when I was able to find a bit of an “Aha” moment and start to pull it all together, it just might be the first week of May, 2008.

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