The Simple Power of an Irresistible Offer


I’m wolfing down mac and cheese.

A noodle drops to the floor.

I look at the dog.

She looks at me.

I point at the prize.

She’s on it.

We both benefit.

Simple as that.

P.S. No, I’m not comparing prospective customers and clients to canines. But to kick in a Pavlovian response each time you ding the bell, check out 58 of the World’s Greatest Offers.

The Perfect Pair:
3 Reasons Every Blogger Needs a Forum

online forum

When I started blogging on my own several months ago after leaving the magazine world, there were two platforms I knew I needed to get started: A blog and a forum. I learned from my previous blog for the magazine that the two platforms complement one another perfectly.

I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I’ve found:

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The Inigo Montoya Guide to 27 Commonly Misused Words

Inigo Montoya

You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride

It may be inconceivable for you to misuse a word, but a quick look around online reveals plenty of people doing it. And it’s all too easy when we hear or see others use words incorrectly and parrot them without knowing it’s wrong.

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Why You Need to Transform Your
Website Into a Story

What's Your Story?

The role of web writers has changed. Just a few short years ago, the content on most websites was boring and factual, just a profile of monotonous company information.

Today, the content on websites that work looks very different indeed.

Effective web writers are moving away from bland, factual information. Readers won’t settle for that anymore.

It isn’t interesting. It isn’t compelling.

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Shorter is Better

Shorter is Better

I have made this letter longer than usual, only because I have not had time to make it shorter. ~Blaise Pascal (1623-1662).

We are inundated with information. People are starved for time and as such they greatly respect and value short correspondence, articles and blog posts.

If you want people to read something, make it short and concise. A paragraph that runs five sentences long is daunting and there is a good chance that the reader will not read it.

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Cool Stuff for New Bloggers

Blogging Roadmap

I’ve noticed a lot of people saying they are new to blogging in the comments lately, so I definitely thought this was worth a mention. Yaro Starak has developed quite a reputation as a blogging mentor, but now he’s reaching out to those who are much newer to the blog life.

First of all, Yaro and his new partner (ahh… partners!) have released the free Roadmap Report – a guide to becoming a blogger. I like the emphasis they place on multimedia, which is the way things are headed without doubt (they even have an audio version of the report).

Continuing to walk the multimedia talk, the pair have also released a series of 10 free Become a Blogger videos. Nice production and solid information for the newbie blogger.

Check this stuff out… Yaro knows what he’s talking about. And he’s nice, too. :)

Will You Be Seth Godin’s Apprentice?

Seth Godin

Get this.

A little over one month from now, you could be sitting in Seth Godin’s office, working as his apprentice. The Seth Godin. The best-selling author, maybe the most respected marketing mind in the online world, and the web’s most beloved bald guy. Yeah, him.

If you’re selected, you’ll spend the next six months with Seth and his team. It’ll be like an MBA, except better. You’ll be learning how to change the world… and he’s going to teach you for free.

The catch?

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Seriously Persuasive Comic Books:
6 Questions for Dan Pink about
Johnny Bunko

Johnny Bunko

I’ve been a fan of Daniel Pink since the article “Free Agent Nation” appeared in the 12th issue of Fast Company in December of 1997. Somehow, we ended up chatting over email, which led to a meeting over steaming plates of migas at the Magnolia Café in Austin. Next thing you know, my story (at the time) is featured in Free Agent Nation, the book.

Next, Pink released the New York Times Bestseller A Whole New Mind, a book that heavily influenced me and my Lateral Action co-conspirators. Dan rightly identified creativity and innovation as the key to economic survival in the “Conceptual Age,” and set the stage for the shift in the types of people and thinking that lead to continued business success in mature economies.

But then he did something really interesting.

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Avoid Black-and-White Thinking to Win
(Plus 3 Other Cool Resources)

Black and White Thinking

Having trouble developing unique angles for your content and copy?

Check out Are You Trapped in Black-and-White Thinking over at Lateral Action.

The post uses a baffling optical illusion (and some nifty graphics work by Tony Clark) to get us to challenge our own rigid perceptions… which is the first step to innovative content and copy. And it won’t cost you a dime.

Here are three other things you need to check out:

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10 Surefire Steps to Beating Blogger’s Block


Dragging or pushing yourself to the computer? Too many posts starting with an apology for not having been around of late? The joy you first brought to blogging now a distant memory?

Looks like a case of blogger’s block. Don’t worry… there is a cure.

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