Twitter. Google+. Facebook. Tumblr. Pinterest.
These (and many others) have become the darlings of social media. The press loves to rave about their features, droning endlessly on about upgrades, acquisitions, VC rounds, and user numbers.
Though you can gain a lot of good market information and make valuable connections from participating in social networking sites, don’t expect to sell much. The dismal conversion rates for social media pitches make sense — people are there to socialize, not buy.
When you run a real business, you need to get back to the old-school tool that even the social networks rely on when they actually need to do business …
But how do you build an email list in a world that’s tweet, like, and pin crazy?