Three Ways a Mobile Responsive Website Beats Using a Separate Mobile Site

Image of Metro Theme by StudioPress

It was a Sunday after WordCamp in 2011 that the three of us sat down to breakfast.

The dining room of the Parc 55 hotel was calm and sleepy, yet the conversation over coffee and eggs was anything but.

As sunlight poured in through the large picture windows, it was as if we were receiving a revelation that would set into motion one of the most ambitious changes in the StudioPress philosophy since the Genesis Framework for WordPress was conceived and created.

It was the beginning of the movement to transform all of our themes to respond to mobile devices.

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The Surprising Effect of Freshness and Authority on Search Results

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I want to let you in on a little secret about Copyblogger.

We are very competitive. Not in a “we win, you lose” sense, more of the simple “we want to be the best.”

And one area we tend to be a little obsessive about is search rankings — especially when it comes to our cornerstone content.

So, it may come as no surprise that one of those terms we obsess about is “content marketing.” In fact our content marketing landing page ranks very well on Google.

But recently, it didn’t.

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How to Build an Audience Using Gamification

Image of Chessboard

Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

In many ways, this century has mostly been a dark time for online writers.

Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!

Yes. And no.

Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.

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The Essentials of Web Design That Works

Image of the Modern Portfolio theme for WordPress

Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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7 Tips for Falling in Love with Your Blog All Over Again

image of a couple holding hands

You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …

~The Righteous Brothers

Ever get to a point with your blog and your internet marketing strategy where you’re just … worn out?

The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.

You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.

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