In spite of being a literary snob, when I was first introduced to the world of direct-response copywriting … I fell in love.
I fell in love with the thought of using my writing to influence and persuade people.
I also fell in love with the idea of getting rich. (I wanted to be a wealthy snob).
But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one. And I had one particular road block: I was the poet, but certainly not the killer …