You know the old adage: you never get a second chance to make a first impression.
That maxim is certainly true in the email marketing world. Your email welcome message is the first message new subscribers receive when they register for a free account with your site or subscribe to your email list.
A well-crafted welcome message creates an initial connection with a new subscriber. It’s the first step toward establishing a solid long-term relationship with that person.
But all too often, content marketers treat their email welcome messages as afterthoughts — notes they write as quickly as possible so they can get to more important tasks.
That’s a huge wasted opportunity. Read on to discover five essential elements of effective welcome emails. At the end, I’ll also share three optional elements you can try.