How an Editor-in-Chief Creates Editorial Standards, Part Two


This week’s installment of the editorial standards series on Editor-in-Chief outlines three digital publishing best practices you can implement right now.

Get ready to start making details a priority …

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How to Avoid Obscurity by Misusing Language


Language is software (your brain, the hardware). A form of coding. It communicates information, and ideas travel from one person to the next through language.

As babies, our first goal is to learn the language. Master the fundamentals. Learn your scales. And most of us are fully satisfied with this.

Great writers, however, aren’t.

They go on to experiment with language. Bend it to their will. Manhandle it. Even misuse it.

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5 Things to Take Advantage of When You’re Starting Something New

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When I first started publishing content, I was obsessed with one question:

How long will it take me to grow a huge audience?

Blog readers and email subscribers … I wanted them. In vast numbers.

And I wanted them right now.

I wish I’d had a crystal ball to see all of the very real benefits I had when I was just starting to build an online presence, without the audience or subscribers.

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3 Resources to Help You Spread Your Message to the Right People with Smart Content

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I write my best drafts in my head while taking a walk or washing dishes.

But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:

  • How to position your ideas for content marketing success
  • How to reach your ideal clients and customers
  • How to write for an online audience

You know what else I can do while taking a walk or washing dishes? I can listen to podcasts. Content I want to hear goes straight into my ears.

If you’d like more information about using valuable podcast content to drive digital commerce, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, August 27, 2015.

Space is limited, so grab your spot right now!

Register for Free:
Start a Podcast to Attract Attention and Seed Your Content Library

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Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations


In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.

PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program.

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The Mobile First Philosophy (and How to Start Building Your Own Mobile Strategy)


Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing.

Those that wait are giving competitors that don’t a leg up.

Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his business clients and has a knack for explaining it in a way that’s easy to understand.

In this episode of Technology Translated with host Scott Ellis, dive in with Aaron and cut through the noise to find out what Mobile First really means, how to incorporate it into your marketing strategy, and why context rules the day.

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Why Just-in-Time Learning Is Critical for Your Show’s Future


We know we need to be constantly learning. It’s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows?

Yes. If we overcomplicate it.

This week’s new episode of The Showrunner begins with Jerod Morris outlining how he prepared to unplug on vacation while none of his five shows missed their schedules.

Then he and Jon Nastor jump into this week’s main topic, yet another one inspired by their time and side conversation at Podcast Movement.

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The Power of the Very Small Business


There are more than 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one.

There are about to be a whole lot more of these very small businesses. Interestingly, it’s because big businesses are also going to become radically smaller.

Long before robots replace manual laborers and algorithms replace even the smartest knowledge workers, the disruption of the traditional economics that encouraged scaling up with more employees will be turned on its head.

Which means, a lot of people are about to become involuntarily unemployable.

Brian Clark’s take is that’s an opportunity for many of you. Tune in to Unemployable to hear why.

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How to Create Effective Content Experiences


This is the final part of the three-part Adaptive Content series on The Mainframe.

Hosts Tony Clark and Chris Garrett discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

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A Creative Email Trick for Becoming a Plain Spoken Writer


Writing is weird. Unlike speaking, it’s not something we do naturally. And unless we train ourselves out of it, that weirdness renders some creative, but wooden and dense prose.

Speaking is a natural act. Every single human being has the ability to do it. And at a very young age. The reason why, says cognitive scientist and linguist Stephen Pinker, is because we have a language instinct.

We master this instinct as we imitate sounds made by mom and dad, brother and sister, nana and popo.

Soon we are forming one word sentences, then two and three words sentences, and, at around age two, we are demanding to put our seat belts on ourselves while “you worry about yourself.”

Writing, however, is another story.

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