Two weeks ago, my side project Further had one of its highest traffic days ever.
If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel.
So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to other websites.
- Was it a significant social share from a relevant influencer?
- Did I spend a fortune on a pay-per-click advertising campaign?
- Had I caught a link in another personal growth newsletter?
It was indeed a link from a personal growth newsletter. Only thing is, the link was from me, in the Further newsletter itself.
Here’s what happened.