5 Traffic Strategies That Build Your Curation Audience

Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:

Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising?

Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly.

In this 22-minute episode Robert Bruce and I discuss:

  • What makes curated content shareable and linkable
  • The best audience building strategy on the planet
  • How to borrow (and delight) a massive audience
  • How to get others to share your curated content
  • Why infographics are pure media curation
  • How to take advantage of visual microcontent
  • The true value of iTunes for audience building
  • The podcast interview as valuable curation content
  • The viral catalyst the exploded Copyblogger in the early days

Click Here to Listen to Rainmaker.FM Episode No. 26

Or, grab it in iTunes.

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

cover image of CMI 2015 report

Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

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How to Learn From Your Mistakes

The Lede Podcast logo

Everybody makes mistakes.

And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.

But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.

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Trolls, Unkind Words, and How to Know You’re on the Right Track

image of Inuksuk sculpture from the Athabasca Glacier, taken by James Pratley

At the end of the day, I just find your persona incredibly grating.

Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now.

I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim.

Even back then, though, the note made me laugh.

(Ruefully.)

Because I knew that it was a signpost. A signal that I was headed in the right direction.

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Three Ways to Grow Your Curated Email Newsletter Faster

Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.

A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list.

This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can to optimize your initial sign-up conversion rate before you invest serious time and money in driving traffic.

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10 Key Factors That Will Determine the Future of Google+

row of open-mouthed piranhas with sharp teeth

Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying.

So what’s the real story here? Is Google+ going to die soon? Should you invest time in it?

I will outline the way I look at it in today’s post, and while I will bring in many discussion points, bear in mind that for Google it’s all about the data.

Whether or not Google+ lives or dies will be determined by its utility as a data source, because data is money for Google.

Read on for all the details of this story.

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Why Creating Your First Blockbuster Online Product Is Easier Than You Think

chocolate cupcakes with white frosting and rainbow sprinkles

Imagine you’ve just launched your first product.

It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.

This online course has been a transformative force in your life.

You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.

It’s a pretty picture, isn’t it?

But you and I both know it isn’t so easy to achieve.

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The Martin Luther King, Jr. Guide to Inspirational Writing

Image of Dr. Martin Luther King, Jr.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

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Just the Facts: Why You Should Attend Authority Rainmaker

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter.

Here’s the bare minimum you need to know to dig deeper. No hype, just the facts.

What:

Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.

When:

May 13-15, 2015.

Who:

Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.

Where:

The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.

Why:

It’s not an event where you suffer overwhelm from fascinating facts, figures, and tactics. Then get back home … and realize you have no comprehensive roadmap to implement otherwise valuable tips.

Rather, it’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.

How:

Click here for all the details and to register before we go to full price.

Position Your Content Curation for Success With These Five Essential Elements

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.

We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.

Here are a few sample issues:

Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.

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