Finding the Balance Between Pragmatism and Your Ideals


If you feel like you need to choose between idealism and getting your bills paid, look again.

If you’re getting along financially but compromising your own beliefs, you’re going to make yourself sick and miserable. But if you’re leading some kind of “pure” life but suffering a lot of financial stress, that’s not the key to a great life either.

Somewhere, there’s going to be a path that brings those two together, and that will get you where you want to go.

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Building a Trustworthy Brand in the Digital Business Environment


In today’s episode of the Search & Social Podcast (formerly Search & Deploy), host Loren Baker discusses social media and content with none other than Chris Brogan.

Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships.

They also discuss the importance of content ownership, personal branding, the shelf life of social media, and how businesses can implement storytelling to break through the noise online.

Last but not least, they go over the specific things they’ve learned over the years from speaking, lifestyle choices, and also launching different digital businesses.

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10 Ways Specificity Helps You Build a Profitable Audience

why you should sweat the details

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

That means you have to use every writing tool you can to gain and keep audience attention.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.

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Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More


Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.

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The Entrepreneur’s Path to Building a Real Business


Today’s guest on Hack the Entrepreneur is a marketing expert, entrepreneur, and bass player.

He is the Creative Director of Kinectiv, a marketing firm that focuses on developing business identities and providing customers with a great experience via websites, graphic design, and social media.

He’s been described as the “brains” behind this operation, as he develops strategies and marketing campaigns to ensure the success of Kinectiv’s clients.

He is also the owner of Commonwealth on Queen, a farm to fork cafeŽ.

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This Tiny Editorial Habit Can Make a Big Difference in Your Content


Here’s a quick tip that helps you build trust with your audience.

Discover how to produce clean, professional writing in a way that also maximizes your chances of creating unique content.

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How to Design a Book Cover That Sells


If your book cover stinks, your book is not going to sell … period.

We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.

Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?

If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.

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How Not to Be a Sleaze (or a Martyr) in Your Business

Don't take shortcuts; they take too long.

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice mean, anyway?

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3 Resources to Help You Become a Professional Content Marketer

Copyblogger Collection - How to go pro with content marketing

Professional content marketers think like students.

They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.

But how do you know what works right now in content marketing and what doesn’t?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to become a well-paid writer
  • How to form a professional support network
  • How to craft cutting-edge content ideas that grow your business

As you work your way through the material below, use each lesson as an opportunity to refine the way you approach content marketing.

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How Much Does it Cost to Build a Website?


The goal today on Technology Translated is to arm you with the information you need to get the right answer for your needs and to find the right person to help you.

Rebecca Gill is the founder and CEO of Web Savvy Marketing. They’ve been building websites since 2009 and are one of the most respected agencies in the WordPress community.

Rebecca’s transparency and candid approach to creating lasting relationships provides a tremendous amount of insight that will give you a significant advantage when building your next website.

If you want to get a high-quality website, at the right price, and build a relationship with the right agency, don’t miss this episode.

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