How a Podcast Is Born [Infographic]

how a podcast is born

To borrow a phrase from LL Cool J’s immortal poetry, “Don’t call it a comeback …”

Podcasting has been around for years. Unless you’ve been unconscious for the last year, however, you may have noticed the podcast contagion that’s connecting a growing number of headphone wearers with educational, specialized, and entertaining on-demand audio content at the click of a Subscribe button.

Copyblogger has bet big on podcasting for some very compelling reasons including:

  • The proliferation of smartphones
  • All-pervading bluetooth technology in cars and homes
  • And the powerful ability of a podcast to start a conversation with an audience that breathes new life into our words

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The Introvert’s Guide to Launching a Successful Podcast


Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster.

In case you were under the false impression that those two couldn’t go together, we offer up this insightful episode of The Lede.

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The Difference Between B2B and B2C Marketing (and Other Questions)


What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming their opt-in?

And what’s the difference in approach between B2B and B2C marketing?

Confessions of a Pink-Haired Marketer host Sonia Simone answers these questions (and a few more) this week …

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The Aggressive Work Ethic of Highly Creative People


Listen. You have control over inspiration. You run the show. Look at magicians, for examples. Curious bunch.

They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight.

The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand. The not-so-great ones — the average ones — are still amazing.

Getting to that point, where the illusion is flawless (thus, magical), involves hard work. Content creators are no strangers to hard work. But we often view what they do — their level of originality — as magical, something even mystical.

So what’s the trick?

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The Introvert’s Guide to Surviving an In-Person Conference

take a deep breath and pretend to be an extrovert

Tonight kicks off our Authority Rainmaker conference in Denver, Colorado, and many of us are terrified.

Here’s the thing: we’re a company mostly made up of introverts.

We all fall somewhere on an “introvert’s scale” that ranges from extreme discomfort in social settings, to mild dread, to slight concern before entering a packed room.

So an event like Authority Rainmaker tests us. It gives us a chance to practice extroversion, even if it’s just for a couple of days.

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How Chief Content Officer Sonia Simone Writes


Coral-coiffed marketer and prolific online publisher Sonia Simone stopped by The Writer Files on Rainmaker.FM this week to share her writing secrets with us.

Ms. Simone is co-founder and Chief Content Officer of Copyblogger Media, as well as an educator, speaker, and the devious mastermind behind the podcast Confessions of a Pink-Haired Marketer.

Sonia appeared in The Writer Files written series on Copyblogger and stopped by again to drop some writerly wisdom on us.

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Clean Up Your Sidebar!


Does your sidebar look like a cluttered closet that’s stuffed to the gills with distracting ads, images, and text?

Time to unpack your sidebar, look at everything you’ve put there, and consider whether or not it’s pulling its weight.

The result of your efforts? A sidebar that’s good for business.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on cleaning up your sidebar once and for all.

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The 10 Rules of Rough Drafts


Rough Draft host Demian Farnworth is about to destroy the lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

One of the most famous white-hot inspiration ambush stories in American literary history involves Jack Kerouac, Beat Generation pioneer.

As the legend has it, Kerouac wrote On the Road, a 293-page novel, in three coffee-fueled weeks on one long, flowing scroll.

Now, that is true. He did do that. But it’s not the full truth.

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5 Smart Content Strategies from a Stellar Marketer of Ideas

Quote from Neil deGrasse Tyson -- 'We should all build libraries of thought for ourselves, not knowing how we might use them in the future'

Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.

Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.

Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.

You think your product or service is a hard sell? Try astrophysics. (So many science, so many math.)

Or even worse, scientific literacy. Challenging your own confirmation biases and saying good-bye to certainty. Yeah, that’s a door-buster.

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Does Audio Create Authority Faster Than Text?


Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.

It’s an interesting finding, especially with the mainstream emergence of podcasting. We’ve already discussed how audio is smart foundational content that can be repurposed into text, slides, and infographics. But perhaps audio is simply the smartest content of all, standing alone?

Not everyone writes with authority. But anyone can speak with authority, assuming you know your stuff and apply some basic tactics that let your confidence shine.

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