This Is the Most Fun You’ll Ever Have ‘Explaining the Mechanism’


Here’s yet another way to build credibility and trust when it comes to making a bold claim … which is simply this: explain the mechanism behind your claim.

Let’s say you’re a fitness trainer who makes the claim that in just 14 minutes a day customers can add muscle to every inch of their bodies — including their calves.

But notice what is not suggested: that these will be particularly big muscles. The implication is, at the very least, customers can achieve a toned body.

That’s still a big claim, but the trainer can bring it into the realm of believability by explaining how this can happen.

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How to Create a Minimum Viable Digital Business

simple ways to get started today

Overwhelm is fast becoming the modern entrepreneur’s disease.

If you are feeling overwhelmed in your digital business right now, take comfort in the fact you are not alone, and there are solutions!

As Pamela Wilson explained last week, you don’t need to bite off more than you can chew.

But what exactly is the minimum required to get your business moving in the right direction?

And how do you get started in a manageable way?

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The Minimum Viable Paradox: How Doing Less Leads to More

heart lock with key - how to learn to love the minimum viable product

True confession: I built my online business in the most backward way possible. And I’m here to share my sordid tale so you don’t make the same mistakes I did.

I want to save you from years of frustration, months of waffling, and full days of stumbling around in a fog.

If only I had this information when I started!

But it brings me some consolation to know that you’ll have it. That you won’t need to experience the painful process of birthing an online business quite the same way I did.

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Introducing Technology Translated: A Tech Podcast for Non-Techies


Welcome to “Episode Zero” of Technology Translated. You’ll learn what this podcast is about, who this show is for, and what you can expect.

Scott Ellis has been in the technology trenches since 1996. In that time, he’s watched trends ebb and flow, and taken an active roll in using technology to transform the way businesses operate.

In 2008, Scott decided it was time to hang out his own shingle. He left corporate America and started a consulting business to help small and medium-sized businesses tackle the web.

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Marketing Automation: How to Do (Much) More With Less


What is marketing automation?

And how can you use it to grow both your profitability and customer satisfaction?

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The Intersection of Minimalism and Running a Successful Online Business


Years ago, Courtney Carver was working a day job where she felt unsatisfied and was putting in too many hours.

It was affecting her life at home, as well as her health.

She decided to make some intentional decisions with her life — she turned to the fundamentals of minimalism, removed the unnecessary, and got down to business.

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Best Practices for Recording Interview Guests and Co-Hosts


When you conduct interviews with guests — particularly high profile guests — you’ve got just one shot to get it right.

This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s).

Jerod Morris and Jon Nastor begin this episode with a quick discussion about how Jon balances being a husband and father with the demands of being a successful serial entrepreneur and running several successful shows.

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The Doomsday Cult School of Specificity


Imagine it’s late afternoon, Sunday. You are curled beneath an afghan, still bloated from the fried fish you inhaled for lunch. You are sleeping heavily. Until your doorbell erupts.

A young woman in a peasant top and floral pencil skirt is standing at your doorstep.

She looks over her shoulder. A tall man wearing a black button-up oxford and a white tie nods from the sidewalk. He’s leaning on an umbrella.

She then looks you square in the eye and says, “Are you ready for the end of the world?”

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10 Innovative Approaches to Creating a Minimum Viable Product

the perfect time to prepare for a launch

Where I live, you can tell when summer arrives.

Long rows of plowed dirt as far as the eye can see. Dense waves of green wheat bending beneath the wind as far as the eye can see. Knee-high corn stalks as far as the eye can see.

It’s a perfect time to break out the cut-off jean shorts, steel beverage tub, and a Russian science fiction novel.

Circumstances may be different for you, but no matter where you are, the slow pace of summer is also the perfect time to prepare for a product launch.

Why prepare in the summer? And why launch a product?

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The Proper (and Safe) Way to Republish Old Articles


Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work.

However, what’s interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.

And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.

This episode of The Lede will teach you how to do just that.

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