5 Subtle Writing Strategies That Drive Email Signups

bird eating seeds out of a person's hand

Email subscribers are your protection from Google.

Even Brian Clark agrees with me on that one.

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

But how do you gain more email subscribers?

You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?

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No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

image of a coffee cup with an intricate design in the foam and a cookie next to it on the saucer

You sit down at your desk.

You start your computer.

You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul.

Why is your number of email subscribers still so low?

Why aren’t readers flocking to your blog?

And when will those business inquiries finally arrive?

We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?

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Pamela Wilson Is Now Working With the Copyblogger Team

Designer and business educator Pamela Wilson

I am so pleased to announce that Pamela Wilson is going to be working with the Copyblogger Media team on some cool new projects.

You may know Pamela from her many Copyblogger posts, or from her business, Big Brand System, where she gives out lots of great business and design advice to help business owners look more professional, cohesive, and successful. She’s an award-winning graphic designer and marketing consultant who’s been helping small businesses and large organizations create “big brands” since 1987.

Pamela also has a real gift for taking complex marketing tasks and breaking them into easy-to-understand sequences.

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Master This Storytelling Technique to Create an Irresistible Content Series

man telling a story at a cafe

In this cold, hard, commercial world, everyone is looking for answers online.

We are all “searchers” looking for the best way to solve a problem or satisfy a desire.

And we are ruthless …

We make split-second decisions about clicking a headline.

How does your website look at a glance?

If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales.

The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first.

How do you accomplish this vital component of content marketing?

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

quill pen and apple on podium in front of chalkboard

If you’re marketing for an early-stage startup, every second counts.

Any mistake is a massive setback.

Setbacks ultimately lose potential customers.

During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes.

Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts.

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The Prepared Writer’s Process for Creating Excellent Content Every Day

a watch and pen on a notepad with a mind map

I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning. ~ William Faulkner

Authors often claim that writing a book is like having a baby — both in effort and length of time.

Since I’ve done both myself, I would personally insist that birthing a child is, in fact, more difficult.

There is value in the comparison though.

Even when you write from a place of passion and purpose, you may still have trouble birthing your important ideas consistently.

Babies tend to come into the world when they are ready, but how do you regularly give birth to remarkable content?

You have to command it.

Rather than waiting for inspiration to strike, I take control of the content on my blog.

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

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How to Be in the Top 5% of Bloggers: New Research Results

Department of Blogging Labor Seal

We’ve said it so often you’re probably sick of it.

Content marketing doesn’t work unless the content is genuinely worth reading.

Routine, phone-it-in content won’t get you the audience, the leads, the prospects, or the conversions you need.

Andy Crestodina over at Orbit Media Studios is one of the content marketers who really gets it. When I found out that Andy had conducted a survey of more than 1,000 bloggers about the specifics of how they work, I knew that I wanted to get a post together to share our takeaways from the survey.

Good content takes time. It’s a lot of work. And it can be hard to put the time in when we have deadlines and publishing calendars to meet.

This tension is built into the lives of all content marketers. Every blogger and every content creator is looking for that balance between quality and quantity. All of us.

So how much time and how much work does it really take?

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13 Reasons to Be Pretty Damn Euphoric You Are a Freelancer

American flag

There is a good chance that by 2020 you will be self-employed.

An old Intuit report estimated that by that time nearly 40 percent of Americans will make their living as temporary workers — that is, as freelancers, business owners, or independent workers.

This could be good news.

Those who are not freelancers often look at those who are with a trace of envy. From the cubicle, the grass certainly looks greener. It is the life that you could have. And should have.

If only.

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Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook

close-up of an eye wearing Google Glass

Have you ever wondered what the subreddit “ShittyBattleStations,” hammerhead sharks, and the Internet have in common?

Yeah, me neither.

But I recently discovered that the three seemingly unconnected entities all stretch my sense of nostalgia.

ShittyBattleStations is a subreddit where people share photographs of their gaming environments. Imagine bad camera angles of a bean bag chair, milk crate, high-powered computer, and a gallon of water.

It’s a place for snapshots of a subculture interested in avoiding the complex world — a subculture that reminds me of my own sad attempts as an adolescent to master Donkey Kong, since people scared the daylights out of me.

And I’ve been a fan of hammerhead sharks ever since Momaw Nadon’s cameo in the original Star Wars.

The Internet? Well, in the beginning, only a select few were entertained by slow-loading, grainy information and pixelated images. I stood aloof, fearful.

“You mean, like, I could talk to a stranger in Singapore?”

“Yes.”

“I do believe that is terrible.”

It’s safe to say I’ve gotten over that anxiety, but a recent development has caused some of it to reemerge …

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