6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

it's a brave new fast-paced content world

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.

It’s time to sink into a nice, long session of reading.

You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.

It starts with an inspiring quote. Then the author tells a story.

Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.

What’s the online version of this scene?

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The Habitual Startup Approach to Wealth Building

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Thanks to the Internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus.

According to new statistics released by the U.S. Census Bureau, an increasing number of single-person businesses are breaking into seven figures of revenue. There’s also an accompanying shift in mindset that rejects the need to “scale up” to hiring hundreds or thousands of people to make more money.

Today’s episode of Unemployable with Brian Clark talks about another mindset shift — remaining a single-person or very small company, but creating a portfolio of businesses that you own an interest in. This is what’s known as becoming a habitual entrepreneur.

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How to Build Strong Connections on LinkedIn Using Dating Advice from ‘Cosmopolitan’ Magazine

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There is a surprising similarity between the rules of dating and how you build connections on LinkedIn.

Who knew that dating advice from Cosmopolitan magazine could be so helpful for understanding how to best connect on LinkedIn?

The Missing Link host Sean Jackson and Mica Gadhia didn’t know either, but they wanted to try it … and it worked.

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How Much Does the Modern Content Marketer Need to Know about SEO?

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Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

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5 Things Minecraft Can Teach You about Community, Ecosystems, and Business

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Confessions of a Pink-Haired Marketer host Sonia Simone went to Minecon — the official Minecraft conference — for the first time this year.

Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun.

Sonia thinks everyone who learns about Minecraft has a moment of wondering how they pulled it off — how they’ve become so phenomenally popular (they currently have more than 100 million registered users worldwide), and how they maintain their level of fanatic loyalty and delight.

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Why Writers Need to Develop a Sense of Humor

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Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

Someone who can find the unique angle that will differentiate you from the mob?

Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”

That’s goofy. But it gets people’s attention. Let Demian explain.

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The Betty Crocker Secret to Email Marketing that People Want

a tested secret to motivate people to sign up for your list

Editor’s note: The original version of this post was published on March 19, 2010.

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.

Sure, everyone else does that. Because it works.

It works … if you do it the right way.

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How ProBlogger’s Darren Rowse Writes

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New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined Kelton Reid to chat about the opportunities that 13 years of blogging have provided, his new podcast, and the importance of having the right mindset as a writer.

This sage blogging veteran and educator has blazed an inspiring path for enterprising online publishers.

His step-by-step blog series — 31 Days to Build a Better Blog — went from zero to viable business in no time, and now it’s a podcast every content creator can listen to … for free.

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5 Simple Steps for Creating Content, Even When Life Gets in the Way

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If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode of Hit Publish is for you.

If people tell you that creating content regularly is easy, they’re telling fibs. It’s one of the biggest challenges businesses face when Hitting Publish and host Amy Harrison has got a confession to make … she has struggled with it a lot in the past.

Fortunately, this means Amy has a few sneaky tips for helping you out if you’re in a content creation jam.

You can turn things around, and Amy won’t be asking you to go from zero to hundreds of posts in just a week.

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Valuing Your Connections and Optimizing Towards Happiness

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Today’s guest on Hack the Entrepreneur is a developer who understands the marketing strategies needed to grow a business — and is an expert in implementing them.

He helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic.

As the CEO of DelfiNet, a full-service development and marketing consultancy, he has helped companies all around the world improve their revenue conversion strategies. His portfolio includes a large range of companies, including both small startups and Fortune 100s.

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