Does Audio Create Authority Faster Than Text?

audio-authority

Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.

It’s an interesting finding, especially with the mainstream emergence of podcasting. We’ve already discussed how audio is smart foundational content that can be repurposed into text, slides, and infographics. But perhaps audio is simply the smartest content of all, standing alone?

Not everyone writes with authority. But anyone can speak with authority, assuming you know your stuff and apply some basic tactics that let your confidence shine.

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Ruben Gamez on Staying Focused and Shipping Your Product

ruben-gamez

Today’s guest on Hack the Entrepreneur is a software developer that worked hard to slowly become an entrepreneur. He spent several years working as a manager for a billion-dollar payroll company. And in his spare time he played around with some ideas.

In early 2009, he created his first online product that failed to garner any attention or traffic. So back to the drawing board he went (two more times) before hitting on something good.

He is now the founder of Bidsketch, which is online proposal software for web designers.

He bootstrapped Bidsketch while working full-time and was able to grow it into a stable and profitable business. In fact, he grew it to the point where he was able to quit his job, surpass his previous income, and enjoy the freedom of being an Internet entrepreneur.

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On Being Yourself for a Living

being-yourself

Fulfilling work is built on who you are and what you love.

Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life

This week, Editor-in-Chief host Stefanie Flaxman talks to Annie Mais, Education Director of Roadtrip Nation, and co-author of the new book Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life.

After you decide you want to intentionally create a meaningful life for yourself, how do you make that happen?

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5 Ways to Create the Perfect Ending that Your Content Deserves

perfect-endings

The end of your article is one last final opportunity to catch and keep the attention of a reader. Don’t screw it up.

The sad thing is that the closing section of an article, sales letter, or an email is usually an afterthought. It’s something we writers rush to get to, and then we wipe our hands clean when we write that last word.

That’s unfortunate, because your closing is the one last opportunity you have to flag down a reader barreling through your article.

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5 Ways to Blast Off Your Freelance Writing Income Through Massive Action

3 ... 2 ... 1 ... go big or go home

You know how to reach success as a writer because you’ve heard it a million times: It’s all about the baby steps, baby.

Break down your goal into manageable chunks and take one tiny step at a time towards your vision so you don’t get overwhelmed — and you’ll make steady, if slow, progress.

Well, maybe that works for some people. But for me, taking teeny steps towards my goals is hugely demotivating.

Seriously, when I think about sending out a single email sales letter, making one cold call, or buying the supplies I need for my business one Post-it note at a time, it makes me want to just give up and binge-watch Project Runway instead of writing.

And I suspect a lot of writers and entrepreneurs are the same way.

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10 Ways to Piss Off David Ogilvy (Free Poster)

tip of the day - don't make David mad

You won’t like David when he’s angry.

Sure, he may be a gentleman with brains, but this English oven salesman turned chef turned farmer turned advertising giant has a temper.

For example, when he sat down to write only to find he had no ideas, he said, “I get bad-tempered. If my wife comes into my room I growl at her. (This has gotten worse since I gave up smoking.)”

In a note to the heads of his offices before planned visits he wrote, “Waiting for food puts me in a foul mood.”

But it seems he reserved his strongest moments of outrage for advertising.

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Podcast Interview Best Practices from a Guy Who Publishes 3 Per Week

interview-best-practices

Jonny Nastor posts three new episodes of his interview show Hack the Entrepreneur each week. So he has learned a thing or two about conducting interviews.

We pick his brain in this episode of The Showrunner.

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How to Deal with Creative Block and Creative Envy

creative-blocks

There are two things that consistently get in our way of being creative entrepreneurs — and with a little bit of intentional effort, they can both be avoided.

If you’re a writer or designer, creative block and envy can easily limit your productivity.

So what’s the best way around it?

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Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition

stand-out

How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention?

And why did Tony record this session from within a pillow fort?

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6 Simple Rules for Writing Effective Dialogue

writing-dialogue

Why talk about dialogue in a podcast about online writing? Dialogue builds tension and allows you to show instead of tell. And so much more.

People love to read dialogue.

We gravitate to the words on the page that are surrounded by quotation marks — the speech marks — because we know that two humans are going to interact … and we’re drawn to the drama.

As Alice said in Alice in Wonderland, “What is the use of a book without pictures or conversations?”

The same holds true for online copy. We want our pictures. We want our conversations.

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