4 Writing Lessons from a Depressing Music Project

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Hey, because this is episode 90 of Rough Draft, let’s do something a little different today. Let’s talk music.

Do you recognize any of these names?

  • The Antlers
  • Real Estate
  • Tune-Yards
  • M83
  • Beirut
  • Wye Oak
  • Feist
  • Tom Waits
  • The Head and the Heart
  • James Blake
  • Radiohead

If you do recognize any of those names, then Demian Farnworth can probably predict this about you: you prefer music on the margin over music in the mainstream.

And you had your ear to the ground in 2011.

If you don’t, and prefer the mainstream over the marginal, then you likely recognize at least two names: Tom Waits and Radiohead. Demian will tell you why that’s important in a few minutes.

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The Law of (Content) Attraction

how to attract the right people to your business

You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life.

At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em.

That’s not what I’m going to talk about today. I’m going to talk about something that’s almost as “spooky,” but much more pragmatic.

It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.

Examples?

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The Right Way to Think About Google

staying on top of search engine updates without losing your mind

Oops, they did it again.

Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding company called Alphabet.

Never mind that this is something companies do all the time. Never mind that there’s no reason to think it will change what’s happening with search in any way. Never mind the weird, April-Fools-looking new domain.

Google can’t really do “normal things,” because every time they make even a small visible change, most of us wonder,

What will this do to my rankings?

Why the collective jumping at shadows? Well, because if your business depends on your search rankings — and we’ll talk about that in a minute — you probably have a certain amount of Google-induced stress disorder.

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Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)

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And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it?

The episode was inspired by a statement Roman Mars made during his keynote presentation at Podcast Movement 2015.

As you will hear, Jerod Morris and Jon Nastor have strong and opposing opinions about Roman’s choice of words. In the end, they both realized that Jon’s opinions on this matter are better articulated, contradict his original points, and are just plain funny.

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How to Adapt Your Media Content to Fit Your Customer’s Needs

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How can you adapt your content in real time, so that your visitor sees exactly the right message for him?

Find out in this episode of The Mainframe.

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The Clear-Copy Rule of Writing for the Web

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“So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.”

That’s Tim Biden, during a Twitter conversation about writing for the web.

He was responding to a tweet Rough Draft host Demian Farnworth shared with a link to his first Copyblogger post: “The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow.”

Tim retweeted the link and said, “I hate that he’s right.”

Clueless, as usual, about anything not immediately in front of him, Demian asked, “Why you hate?”

Then Tim dropped that heavy-weight comment above.

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40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out

The Showrunner Podcasting Course

By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course.

So, we are presenting this quick reminder and providing a bit of insight from a current course member as to why joining might be beneficial for you.

Here’s the reminder

At midnight on Friday, August 14, 2015, we are shutting the doors to the course again for a while. When we reopen them, there will be a major difference: an annual fee will be required to access the community and continuing education.

Those who register now, however, get access to the community and continuing education for the lifetime of the course.

So if you’ve been thinking about joining, now is the time to do so.

http://showrunnercourse.com

If you’re wondering what benefits you’ll receive by joining, you should click that link and find out everything that comes with the course.

You should also keep reading, because I’m going to share with you a few comments from Melissa Dinwiddie, a current course member who is experiencing great success with her new show, Live Creative Now.

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How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network

build your business on the strength of your network

My house was packed with more than 40 women, and we were all chowing down on casseroles, salads, and brownies.

In February 2012, I hosted a potluck dinner for my networking and professional group, the Boulder Media Women (BMW). BMW is a group of more than 400 female media professionals who get together on a regular basis for happy hour events, group coffee dates, and potluck dinners.

BMW members are all associated with media in some way — we’ve got content marketers, freelance writers, authors, magazine editors, and graphic designers in the group.

On the night of my potluck on Leap Day 2012, I was getting ready to make a big, exciting announcement. I took a deep breath, stood up on a chair, and clinked my glass to get everyone’s attention.

“I have an announcement to make, everyone,” I said. “I quit my day job today, and I’m striking out on my own!”

The roar of support and approval that came from the crowd still rings in my ears today. I will never forget it.

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How to Avoid Getting Nailed by the FTC for Your Online Marketing

un-ftc

Most professional marketers don’t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it’s certainly understandable if this isn’t on your radar.

But this is a critically important thing, as new guidelines are being released that you need to understand. The FTC is about to make an example out of companies that cross the line, even if only out of ignorance.

But you’re an ethical marketer who doesn’t lie in your marketing materials or engage in deceptive practices, right? Even so, you may be unknowingly violating the FTC endorsement guidelines, and the penalties can be harsh.

Now, I used to be an attorney, but I’m not one now. So this isn’t legal advice, but I do know the rules and have to live by them running my company.

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How to Effectively Publish on LinkedIn, Part 1

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Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.

In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.

When you publish a post on LinkedIn, you’re actually posting to the Pulse Network — and we want you to do it the right way!

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