The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.

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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Image of motel sign reading Guest Enter Here

It’s simple really — at least in theory.

You run a blog and want new material.

Others out there want some new exposure.

You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.

But there are shadows behind the glossy exterior of guest blogging.

  • When you open up your blog for guest posts you might be immediately swarmed with spammy offers
  • You might accidentally allow worthless or shady links in the posts
  • You might even be punished by search engines like Google

What seems so simple can quickly turn into a hot mess.

So why even bother?

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Join Brian Clark and Jerod Morris at Content Marketing World 2014

Logo for Content Marketing World

(And get a discount when you register before May 31st. Details below.)

Copyblogger Media is proud to be a sponsor and presenter at Content Marketing World 2014 — the one event in the world where you can find all the brightest and most accomplished content marketing professionals, together, at the same time.

CMWorld returns to Cleveland, Ohio September 8-11, 2014. And this year they’ve lined up Oscar winning actor, director, and producer Kevin Spacey as the closing keynote!

Created for motivated marketing professionals just like you, Content Marketing World features knowledgeable and energetic speakers, information-packed sessions, and comfortable networking opportunities.

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The Boring Niche’s Secret Weapon (And How to Use it)

Image of four birds on a fence

I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle.

The “boring” niche actually has a secret weapon.

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Being a Salesperson Sucks (Think Like a Farmer Instead)

image of a farmer on a tractor, you can see him far away, with a heart cut into the field he is working on

Ugh.

Do you feel like that on Mondays?

You wake up, take the kids to school, and off to the office you drive.

After downing several cups of coffee, you muster the inner strength you need every day to make a living.

You start with the emails to prospects, make a few cold calls, and zip off to an appointment … all with the hope of “closing the deal.”

Some days the tedium wears on you like a musty coat. Other days, days when a sale is made, the “thrill of the kill” makes it all seem worthwhile.

But that momentary exhilaration is replaced with the thought that tomorrow, it starts all over again.

Day in and day out, it’s the same. And yet you know that there has to be a better way to make a living selling.

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Are You Sacrificing Future Trust for Sales Today?

Image of a squirrel about to walk onto an open human hand; the squirrel is looking up at the human wondering if he or she can be trusted

The first lesson you learn in sales is how to qualify a lead.

After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.

But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.

Just because you can smooth talk your way into a sale doesn’t mean you should.

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A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

Image of papers strewn about on a lawn

You have your big idea, and now you need funding.

Your idea is awesome — the kind everyone will immediately understand and get excited about.

The world will see how amazing the idea is, and funding will rain down upon you.

But guess what? It won’t.

These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

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Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

Image of a mime staring at camera, mouth agape and hands open with palms facing camera

You have 0.05 seconds to make a good first impression online.

That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.

Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

Do you have any of the following?

  • Low conversions
  • High bounce rate
  • Short average visit duration
  • Low sales
  • Slow traffic

Then you need to optimize your website’s nonverbal first impression.

I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.

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How to Attract, Nurture, and Grow the Business-Building Audience You Want

image of an audience at a concert, with a weird stuffed animal rising above the masses

I got a great question last week after my presentation at our live Authority Intensive event in Denver.

What do I do if I feel like I’ve outgrown my audience?

I think a lot of business owners run into this.

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.

But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.

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