5 Surprising Ways Podcasting Prepares You for Writing a Book

how to go from podcast to book

The only way I got through English class (in any grade) was by cheating. I’m not proud of it, but it’s true.

I was a dyslexic kid who tested at a second grade reading level when I was entering the eighth grade.

I felt stupid and worthless.

If you had told me then that I would one day be the author of a book that would appear on the front table of every Barnes and Noble in the U.S., I would have thought you were crazy and/or lying.

Crazier things have happened, however, and I credit podcasting with making this dream a reality.

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Becoming a Student of the ‘School of Greatness,’ with Lewis Howes


What does it truly take to achieve greatness? In this episode of Youpreneur.FM, host Chris Ducker and the School of Greatness founder, Lewis Howes, discuss the launch of Lewis’s new book, relationships, and why you become what you envision yourself being.

Being a student of great leaders is the best way to become one yourself, and here to share how he’s done that is Lewis Howes.

Lewis is the founder of School of Greatness, a brand that has created a movement with millions of fans around the globe, one of the top-rated podcasts on iTunes, and now a soon-to-be best-selling book with the same name.

On this episode, Lewis and Chris talk about how to be great no matter what you’re doing, how Lewis makes time for his health and well-being, how he’s approached building relationships with influencers, and his upcoming book tour for his first book, School of Greatness.

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The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)


Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do?

Fortunately, The Lede hosts Jerod Morris and Demian Farnworth have an answer for you. One that they regularly practice, and one that is explained in a recent Whiteboard Friday video by Rand Fishkin.

And you’ll be surprised how simple it is to implement, too.

Plus, they’ve got more content marketing news and advice to share in this episode of The Lede … an episode that begins a new era of The Lede.

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John Lee Dumas on Discovering Exactly Who You’re Speaking To


You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.

You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise.

Today’s episode of Unemployable with Brian Clark will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.

Brian is joined by podcasting superhero John Lee Dumas of Entrepreneur On Fire. His methodology for creating a spot-on avatar is one of the best Brian has heard, and the proof is in the multimillion-dollar business John has been able to create from understanding exactly the pains, passions, anxieties, and aspirations of his ideal prospect.

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The Myth of the Magical Rolodex


The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers.

Sure, it’s fun, but that won’t get you the story.

Discover what will on this episode of PR is Dead.

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How to Tame Content Creation Chaos with Rock-Solid Workflows

how to systematize content production

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?

At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.

Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.

I hinted at this in my last post, on how to delegate content marketing tasks.

Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.

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How Hollywood Screenwriter and Director John August Writes: Part One


Critically acclaimed screenwriter and director John August stopped by The Writer Files to chat with host Kelton Reid about his writing process, the film business, and his hit podcast Scriptnotes.

Since his breakthrough film debut Go (1999), John has penned an impressive list of big budget Hollywood films from Charlie’s Angels (2000) to a handful of Tim Burton films, including Big Fish (2003) and Frankenweenie (2013).

The prolific author has also worked in TV, on Broadway, creates his own writing apps, and is a voting member of the Academy of Motion Picture Arts and Sciences.

He currently produces the invaluable Scriptnotes podcast with co-host Craig Mazin, where they discuss the ins-and-outs of the screenwriting business.

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How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers


How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else?

Introducing the four-step copywriting technique known as: “Butterfly Moments” …

Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.

In just a few simple steps, you can create content that describes what you do in a way that makes your customer say “tell me more!”

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Brian Gardner on ‘Hitting the Wall’ and Pushing Through


Today’s guest on Hack the Entrepreneur is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur.

He is a partner at Rainmaker Digital. He is also the Founder of the Genesis Framework for WordPress and StudioPress. In fact, he invented the business of premium WordPress themes.

As you will hear in this episode, he started StudioPress as a side business. He didn’t go full-time with it until long after he was earning more every month from his side business than he was earning yearly as an architect.

He is one of the nicest and most humble people host Jon Nastor has ever had the pleasure to meet, and Jon is so happy to welcome him onto the show today.

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The 7-Minute Content Makeover


A few tweaks and checks can often boost a piece of written content about one “grade level.”

In other words, if it starts out “good,” this will take it to “very good.” Here’s the process Sonia Simone uses.

No, this isn’t a “write a blog post in seven minutes” podcast.

It’s the process Sonia goes through once she has written a piece, to add that final layer of polish. Once you have the habits in place, you should be able to make these changes in about five-to-seven minutes.

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