Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth.
Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview.
For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals.
But the truth is, in both business and life, we are constantly negotiating with others. Usually, not very well.
(Tap tap … Is this thing on?)
Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.
The Weekly came from a message we heard from our subscribers:
I love you guys but … holy guacamole that’s a lot of emails.
And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain.
On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss that one blog post or podcast that you really need this week.
If you subscribe to Copyblogger, The Weekly will arrive in your email inbox on Thursdays.
Clean, simple, manageable.
Are you a freelancer, consultant, or other provider of professional services to clients?
If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.
You know, the ones who value your expertise and effort and happily pay your fees.
Before I began Copyblogger in 2006, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email at the center of my strategy.
Things have certainly changed since those days. The fundamentals remain the same — but the sophistication and ease-of-use of the current technology allows you to do so much more.
That’s the focus of the free course I’m teaching. What may surprise you is that I won’t ask you for an email address to get the lessons.
More on that in a second. First, let’s look at what we’ll be covering.
Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you.
Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple.
On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to create a meaningful business and an enduring legacy.
But what if you took a different approach? What if you started a business that supported you while you walk away to enjoy life?
And when the urge strikes you to start the next thing, you do it — simply because that’s what you want to do. Sounds liberating, right?
Have you ever wondered how sites like Copyblogger succeed?
There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?
Because most online marketers fail to create communications that inspire action from their audiences.
Yes, writing well matters — as well as engagement, landing pages, design, etc. But they are not the single most important element that gets your audience to act.
There is a tactic that professional online marketers use that has proven over the years to work better than any other — a tactic so powerful that we have created a new podcast to help you incorporate it into your marketing efforts.
So, what is this tactic? Read on to learn more …