How to Use LinkedIn to Drive Leads and Make Sales

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Sales prospecting can be a challenge. But luckily, LinkedIn makes it easy — if you’re smart about how to use it.

Eve Mayer (a.k.a. @LinkedInQueen) is one of the most influential women in social media according to Forbes & CNN, and in this episode of The Missing Link, she shares her insights into how to use LinkedIn for sales leads.

If you have ever been in sales, you know how frustrating it can be to find qualified leads. And while LinkedIn makes sales prospecting easier, if you are not careful you can easily ruin your opportunities.

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Q&A: Duplicate Content Worries, and Other Questions from the Audience

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What’s the best thing to do about Google’s “duplicate content” penalty on our sites, especially for sales pages?

How do you stand out with a general advice site?

And where should we start with a brand-new content site, when we’re not sure what kind of authoritative content to create?

These were three great questions from our wonderful audience — answered in today’s podcast.

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How to Sweep Away Skepticism with a Dramatic Demonstration

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If you want people to believe in something that’s true-but-hard-to-believe, you simply demonstrate that your product does what you say it does. Show them how it works.

Here’s one famous example …

The history of the elevator is long and rich. But the first elevators weren’t installed until the mid-18th century.

While these elevators were convenient, there was just one potentially fatal problem. If the lift cable broke, the cab dropped — wounding or killing everyone inside.

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How to Use LinkedIn to Build (and Grow) Your Online Business

Listen and learn - How to use LinkedIn

It’s easy to think of LinkedIn as merely a fancy job board masquerading as a social network.

Kind of like that old uncle that shows up to the family picnic dressed in a three-piece suit.

Sure, you might be thinking, it has a role in the content marketing family, but it’s kind of boring and — from its appearance — not too cool, right?

Wrong!

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How Neuroscientist Michael Grybko Defines Empathy

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Have you ever wondered why great writing creates an emotional response in readers? Welcome to another guest segment where The Writer Files host Kelton Reid picks the brain of a neuroscientist.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the show to help Kelton define empathy from a scientific standpoint.

Mr. Grybko sheds some light into the darker corners of our understanding of how to tap into the hopes, dreams, and fears of your readers.

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How to Make Your Business a Painkiller, Not a Vitamin

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Today’s guest on Hack the Entrepreneur is a brilliant technology entrepreneur with incredibly lofty goals for himself and his business.

He is the founder and CEO of Freelancer.com, a global online freelancing and crowdsourcing marketplace, but this is in no way his first entrepreneurial venture.

To date, Freelancer.com has acquired 18 outside companies to add to its arsenal — with Escrow.com being the most recent.

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How to Make Friends With Bloggers and Journalists to Gain Influence

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In this episode of Search & Deploy, host Loren Baker talks with special guest John Rampton about the art of the PR pitch and building relationships with influential bloggers.

John writes for Inc., Forbes, and TechCrunch (among other sites) and took the time to discuss the pitches he gets — which ones work and which don’t.

Loren and Jon also talk a bit about entrepreneurship — John just launched Due.com.

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Sound Like a Pro: Tips for Recording Top-Notch Audio

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You may have absolutely no desire to start a podcast — and that’s fine. But chances are very, very good that at some point, you’re going to want to record some audio.

These days, you can’t get away with sub-par audio quality. People expect a crystal-clear, crisp recording.

If you haven’t done a lot of audio recording in the past, the process can seem daunting. There’s hardware to buy and software to learn. And then there’s not sounding robotic and stiff on the recording itself!

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Meet the Tragic Poster Boy for the Emotional Brain

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While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are.

Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even the most analytical among us make decisions with emotions.

They can disparage the emotions as much as they want, but the fact remains that without emotions we can’t make a decision in the first place.

And strangely enough, the one incident that seemed to break the influence that the age of reason had on the Western mind occurred on September 13, 1848.

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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

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