Jump-start Your 2016 with the Best of Copyblogger 2015

ringing in 2016 - happy new year!

Did you see that year that just flew by?

It seems like it was only a few weeks ago that Sonia Simone welcomed 2015 with My Challenge to You for 2015: Only Connect.

In that post, Sonia talks about how business success is about getting the “Big Thing” right.

What’s your Big Thing?

You’ll recognize it as the overarching reason behind your business. It’s your motive for wanting to connect with people online. It’s what gets you out of bed every morning.

When you’re clear about your Big Thing, the details tend to fall into place.
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Announcing: Copyblogger.FM

Introducing Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power …

If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)

You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.

It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.

In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.

And I (ahem) kicked all those jokers off the platform and am taking over.

Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.
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Why Content Marketers Need Editors

how an editor helps your content shine

I’m good at math.

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.

And yet, today I’m a professional writer and editor.

It’s a mad, mad, mad, mad world.

Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.

You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.
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Are You Creating Meaningful Content?

how to deliver beneficial results

Everyone’s creating all this online content, but does it matter?

More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?

Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on an ignored web page.

Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content effective, right?

The key is meaning.
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Join the Copyblogger Team for Our First Content Challenge

Challenge begins January 4, 2016 - build your website's content marketing cornerstone

Starting a week from today, the Copyblogger team is doing something we’ve never done before … and we want you to join us.

We’re hosting our first three-week Copyblogger Content Challenge. These brand-new challenges are designed to give you in-depth education around key content marketing topics.

The goal of our challenges is simple:

We help you master each topic — and you put that information directly to use to grow your business.

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Patience, Persistence, and Waiting for the Payoff

cultivating patience and persistence

I grew up as the middle child in a family of five children.

We celebrated Christmas, which involves — as you know — tightly wrapped presents tucked under a tree.

In those days, you started dreaming about your presents in August when the Sears, Roebuck catalog landed in your mailbox.

You’d flip through the pages that were brimming with products and think about what it would be like to possess the Deluxe Hand Loom (make beautiful potholders!), the Alaskan Wooden Toboggan, or the Young Artist Studio Toolkit.

Christmas Eve was a test of my patience. That was the night we had our big Christmas dinner, followed by The Opening of the Gifts.

Off in the corner, the Christmas tree glowed, and the shiny paper and bows beckoned.

But you had to eat your dinner at the table first. And that’s where I began to learn the art of patience.

It’s a skill I still use today.
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