Are You Sacrificing Future Trust for Sales Today?

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The first lesson you learn in sales is how to qualify a lead.

After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.

But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.

Just because you can smooth talk your way into a sale doesn’t mean you should.

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A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

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You have your big idea, and now you need funding.

Your idea is awesome — the kind everyone will immediately understand and get excited about.

The world will see how amazing the idea is, and funding will rain down upon you.

But guess what? It won’t.

These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

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Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

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You have 0.05 seconds to make a good first impression online.

That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.

Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

Do you have any of the following?

  • Low conversions
  • High bounce rate
  • Short average visit duration
  • Low sales
  • Slow traffic

Then you need to optimize your website’s nonverbal first impression.

I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.

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How to Attract, Nurture, and Grow the Business-Building Audience You Want

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I got a great question last week after my presentation at our live Authority Intensive event in Denver.

What do I do if I feel like I’ve outgrown my audience?

I think a lot of business owners run into this.

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.

But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.

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5 Reliable Ways to Use Content as a Referral Tool

post image with quote The Best Lead Generation Tool is a Happy Customer

I’m guessing you do great work.

You add value everywhere you can, and people want to refer you on their own.

Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us.

It’s a behavior that many people are simply wired to do.

But, let’s be honest: we’re all busy.

And sometimes we need a nudge, a reminder, or a tangible way to easily make referrals that are relevant.

While you may have jumped on the content train for lead generation, SEO, and education, you may not have considered all of the ways that content can be used to help generate referrals.

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Here’s How Bestselling Author CJ Lyons Writes

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No matter what kind of writing you do, “write what you know” is a well-worn adage every writer finds at some point in their studies.

For content creators of any discipline, being the “likable expert” in the niche or genre you specialize in is a necessity. For fictionists, finding an authentic voice is also a vital stylistic element to establishing believability.

For pediatric ER doctor turned New York Times bestselling author CJ Lyons, not only has she sold millions of books writing what she knows, she has forged a truly remarkable trail for author-entrepreneurs.

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How to Be Authentic

Do people really want the real you? All of it?

The answer will, of course, depend on the audience and the forum.

If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it.

If, on the other hand, you are writing a blog to support your tax preparation business, you probably want to keep most of your tales of woe out of it — no matter how “real” they may be.

Being “authentic” means being genuine. It means having an honest conversation with your audience. Within reason.

So how do you know what is too much you, how much is not enough, and where the sweet spot is?

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The Smart Way to Use Other People’s Audiences to Build Your Own

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In the beginning, there was no audience.

Yet the overlords demanded that one be created.

The wizard came forth and cast great spells and the audience was conjured out of thin air, and the content marketing campaign was begun.

If only that was all there was to it!

Unfortunately, we have no wizard to conjure an audience for you, the kind of audience that can give you an unfair business advantage. So you must build one for yourself.

How do you do that?

That’s also simple in concept …

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53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility

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I don’t know about you, but when I started freelancing as a writer, I made a ton of mistakes.

And by “a ton,” I mean everything I did was pretty much a disaster.

Thankfully, you can fix mistakes. And contrary to popular belief, making mistakes is a good thing — provided you learn from them.

But if you’re thinking, “Great! As long as I learn from my mistakes, it’s all good,” I have to tell you something … and you won’t like it.

You may not even know you’re making a mistake.

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