One week from today, Copyblogger turns 11 years old.
In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem).
There was plenty of emerging talk about commercial blogging going on back then, and Copyblogger was specifically designed to add to the conversation in a way that wasn’t being addressed. Fortunately, I had spent the previous 7 years figuring out how to build online audiences that built businesses.
Today we call that content marketing, and in this sense, a lot has changed in the last decade or so. We now have a multi-billion-dollar industry churning out massive volumes of content — content that’s too often massively undifferentiated and uninspired.
In other words, much of it is missing the mark.