Miriam Lafayette really knows what she’s doing. She absolutely has it together.
Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love.
You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her in a fancy cafe. She’d radiate luminous energy as you both sipped tiny cups of espresso and nibbled on delectable cuisine.
But if you did meet Miriam, you’d discover that she’s not always pleased with her creations. Her run-of-the-mill aura is nothing to write home about, and she regards a lot of her content as boring and cliché. Don’t get her started on her mispronunciation of “Lactobacillus acidophilus” in her latest YouTube video — it was so embarrassing.
Miriam’s power simply stems from her unrelenting motivation to help her audience.
This is great news for you, because you can adopt Miriam’s work ethic to develop your authority and build your own audience. You just need to commit to a content production process that works for you.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to use the law of (content) attraction
- How to create a valuable membership site your audience will love
- How to tame content creation chaos with rock-solid workflows
And if you’re still skeptical that well-known authorities criticize themselves, check out this video of Adele — yes, the master vocalist, Adele — disparaging her voice.