5 Simple Steps for Creating Content, Even When Life Gets in the Way

hp-creating-content

If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode of Hit Publish is for you.

If people tell you that creating content regularly is easy, they’re telling fibs. It’s one of the biggest challenges businesses face when Hitting Publish and host Amy Harrison has got a confession to make … she has struggled with it a lot in the past.

Fortunately, this means Amy has a few sneaky tips for helping you out if you’re in a content creation jam.

You can turn things around, and Amy won’t be asking you to go from zero to hundreds of posts in just a week.

Read More…

Valuing Your Connections and Optimizing Towards Happiness

he-keith-perhac

Today’s guest on Hack the Entrepreneur is a developer who understands the marketing strategies needed to grow a business — and is an expert in implementing them.

He helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic.

As the CEO of DelfiNet, a full-service development and marketing consultancy, he has helped companies all around the world improve their revenue conversion strategies. His portfolio includes a large range of companies, including both small startups and Fortune 100s.

Read More…

Listener Challenge: Could You Read 100 Books in a Year?

rd-read-100-books

There are a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on?

One of the fastest tracks to mastering the art of compelling copy and seductive storytelling is to observe how others do it … both the masters and the flops.

In fact, you could probably learn more from bad writers than you could from great writers. That is, you could learn what to do and what not to do.

Read More…

3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

move your prospects beyond the sale

When you write sales copy, it’s easy to get consumed by one thought: make the sale.

But this focus could actually be your copywriting downfall.

While you want to make a sale, your customer wants a transformation.

If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.

Here’s how to guide your customer through — and beyond — the sale with confidence.

Read More…

The Membership Imperative and the Persistence of Audio Content

nr-membership-imperative

We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.

Birthday boy Jerod Morris joins Brian Clark for this episode of New Rainmaker to talk about interesting things they’ve spotted in the endless content stream related to digital commerce.

Brian and Jerod discuss why web analytics are usually horribly wrong (and what to do about it) and marvel at the staying power and popularity of audio content.

Read More…

Sol Orwell on Being Relentless and Not Giving Up

he-sol-orwell

Today’s guest on Hack the Entrepreneur has built companies in several different industries and has been successful enough to hand the companies over to someone else to manage and run.

He had more or less retired when he co-founded Examine.com, an independent and unbiased evidence-based organization that investigates the science behind supplementation and nutrition.

He’s trying to make a difference in this industry, and with more than one million people visiting the site every month, he appears to be doing just that.

Read More…

How to Position Your Digital Content for Maximum Impact

ec-content-impact

You don’t need to reinvent the wheel when creating the best digital content for your audience.

Find out how you can apply a classic marketing lesson to your own content marketing, as well as your product and service creation.

Read More…

How to Get Massive Attention with a ‘High-Concept Pitch’

rd-high-concept-pitch

There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch.

A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. Here are a few famous examples from Hollywood:

  • Backdraft: Top Gun in a firehouse
  • Ghost: a man dies and becomes his wife’s guardian angel
  • Liar Liar: a lawyer is forced to tell the truth for 24 hours
  • Hook: what if Peter Pan grew up?

There’s a number of things high-pitch concepts achieve, but they mainly bring together two completely different ideas and then demonstrate in the short pitch why your idea is different from others.

The applications for writers are endless. And the attention they can garner can be massive.

Read More…

13 Logic Mistakes that Make Content Marketers Look Irresponsible

raise the bar with clear, coherent content

Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments.

We fall into logical fallacies — mistakes of reasoning — that ultimately make us look dull, careless, or just inexperienced. They make it difficult to build trust with our audiences.

When you produce logical content consistently, you define yourself as professional and set yourself apart from the noise.

Read More…

3 Resources that Will Help You Use Email to Build an Engaged Audience of Superfans

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these resources will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.

Space is limited, so grab your spot right now!

Register for Free: Build a Responsive Email List with Rainmaker

Read More…