How to Create a Valuable Lesson Plan that Sells Your Online Course and Motivates Your Students

develop an online course that has immense value for you and your students

The demand for online education is exploding.

The global market for online courses is expected to reach $107 billion in 2015. A mind-boggling figure, right?

Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills.

Would you like one of those trucks to deliver a heap of money to you?

Then you must create a lesson plan so valuable that students get excited about buying your online course.

A valuable lesson plan motivates people to both study and implement your advice. It makes students so happy about their newly-acquired skills that they tell all of their friends about your course. That’s how your course starts selling like hot cakes.

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One Authorpreneur’s Journey to $100K in Six Months


Do you want to quit your job, write a few books, and build a business that allows you to be your own boss?

Kevin Kruse did just that. Here’s how …

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How the Integration of Content and Commerce Creates a Winning Difference


Last week on New Rainmaker with Brian Clark, Brian talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy.

It’s about creating a unique experience for the right type of person, but how does that happen?

Brian realized shortly after last week’s episode went live that we had just explored the idea of creating a seamless, valuable experience for our ideal customers and clients. We use an integration of both our content and our products and services to make that happen.

So, Brian called in a favor on short notice to get Robert Rose on the show. He’s the Chief Strategy Officer at Content Marketing Institute, among other things.

Notably, he’s also the author of Experiences: The Seventh Era of Marketing — which makes him the perfect guest following last week’s episode.

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How to Scratch Your Own Itch and Build a Successful Business


Today’s guest on Hack the Entrepreneur is a real estate investor, one-time real estate agent, podcaster, web designer, and Internet entrepreneur.

He is the founder and CEO of the online real estate networking platform, BiggerPockets. The platform now has more than 330,000 members.

Today’s guest is also the CEO of BiggerPockets’s publishing division, and has co-written and published two Amazon bestsellers.

He is the co-host of the BiggerPockets podcast — the most highly rated and reviewed real estate podcast on iTunes — which offers both educational content and interviews.

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How an Editor-in-Chief Creates Editorial Standards, Part One


Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce.

Now that we’ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience?

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4 Writing Lessons from a Depressing Music Project


Hey, because this is episode 90 of Rough Draft, let’s do something a little different today. Let’s talk music.

Do you recognize any of these names?

  • The Antlers
  • Real Estate
  • Tune-Yards
  • M83
  • Beirut
  • Wye Oak
  • Feist
  • Tom Waits
  • The Head and the Heart
  • James Blake
  • Radiohead

If you do recognize any of those names, then Demian Farnworth can probably predict this about you: you prefer music on the margin over music in the mainstream.

And you had your ear to the ground in 2011.

If you don’t, and prefer the mainstream over the marginal, then you likely recognize at least two names: Tom Waits and Radiohead. Demian will tell you why that’s important in a few minutes.

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The Law of (Content) Attraction

how to attract the right people to your business

You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life.

At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em.

That’s not what I’m going to talk about today. I’m going to talk about something that’s almost as “spooky,” but much more pragmatic.

It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.


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The Right Way to Think About Google

staying on top of search engine updates without losing your mind

Oops, they did it again.

Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding company called Alphabet.

Never mind that this is something companies do all the time. Never mind that there’s no reason to think it will change what’s happening with search in any way. Never mind the weird, April-Fools-looking new domain.

Google can’t really do “normal things,” because every time they make even a small visible change, most of us wonder,

What will this do to my rankings?

Why the collective jumping at shadows? Well, because if your business depends on your search rankings — and we’ll talk about that in a minute — you probably have a certain amount of Google-induced stress disorder.

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Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)


And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it?

The episode was inspired by a statement Roman Mars made during his keynote presentation at Podcast Movement 2015.

As you will hear, Jerod Morris and Jon Nastor have strong and opposing opinions about Roman’s choice of words. In the end, they both realized that Jon’s opinions on this matter are better articulated, contradict his original points, and are just plain funny.

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How to Adapt Your Media Content to Fit Your Customer’s Needs


How can you adapt your content in real time, so that your visitor sees exactly the right message for him?

Find out in this episode of The Mainframe.

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