Why Accountability Is Way More Important to Your Business Than You Think


Everyone needs a little push in the right direction once in a while to get things going.

Today on Youpreneur.FM, host Chris Ducker talks about the importance of accountability, how to choose your accountability partner, how to be a good accountability partner, and how to make the most of it.

As Youpreneurs, accountability is one of the most important things you can implement to skyrocket your businesses. If you’ve ever found yourself not reaching a goal you set or putting off a particular project you know you should do, then you’d benefit from some accountability in your life!

It’s something Chris sees happening every day in the Youpreneur community: people holding each other accountable and taking their businesses to the next level — and the next, and the next!

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The Digital Entrepreneur


The dream of building a business around digital products and services is as old as the Internet itself.

Unfortunately, the early days of “digital commerce” were overpopulated with snake oil promises and “Online Cash Machine” hype.

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Heather Armstrong (Dooce) on the Art of Dealing with Online Criticism


Today’s guest on Hack the Entrepreneur is a speaker, a bestselling and award-winning writer, a brand consultant, and an entrepreneur.

She became an answer to Trivial Pursuit and Jeopardy questions after being fired from her job as a web designer for blogging stories involving her colleagues.

She is now the Founder of, and professional blogger at, Dooce. She has been a part of the Internet writing community for 14 years and has created targeted content for global brands, including Ford, Nintendo, and Clorox.

She is also the author of the New York Times Best Seller, It Sucked and Then I Cried.

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Does an Editor-in-Chief Have to Be a Control Freak?


If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control?

People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor.

However, do strict preferences create the most productive work environment and maximize your chances of creating your best work? Editor-in-Chief host Stefanie Flaxman argues they don’t.

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How to Build an Agency, Drive Leads, and Gain Credibility … with a Book


Arnie Kuenn only has two books to his name, but as you’ll see, it’s not the quantity of the books you’ve written that matters, it’s how you use them.

Arnie is the CEO of Vertical Measures, a frequent speaker, and author of the award-winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.

He’s also an instructor for the Online Marketing Institute and the Content Marketing Institute.

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Introducing Digital Commerce Institute: Online Training Plus a Killer Live Event

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There have never been more people looking to build a business around digital products and services. These days, when we say “entrepreneur,” we’re often talking about someone who’s entering the field of digital commerce.

It sounds attractive right? Building a purely digital business where you create, sell, and deliver your products and services completely online.

The dream of building a business around digital products and services is as old as the Internet itself. Unfortunately, the early days of digital commerce were overpopulated with snake oil promises and “Online Cash Machine” hype.

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3 Resources to Help You Achieve Digital Commerce Success

Copyblogger Collection - Use content to boost sales

I’ve never claimed I invented the Internet, but at one time I thought I invented the idea of a digital business. Let me explain.

In 2008, I set out to establish Revision Fairy, my own online editing and proofreading service. Since I wasn’t planning to interact with any clients in person or over the phone, my business, which would also sell ebooks, was 100 percent digital.

I thought I conjured up a revolutionary concept because I didn’t know anyone else who had ventured into this unknown, pixel-dominated territory. Simultaneously, I was struggling because I didn’t know where to look for guidance about legitimate digital commerce.

Then I discovered a blog called Copyblogger written by a guy named Brian Clark (you may have heard of him). All of the practical content marketing and copywriting advice Brian wrote about made me feel like my idea to sell digital products and services was possible.

I studied Copyblogger daily because Brian understood what I wanted to accomplish. He provided the information I needed to keep following my vision — and the rest, as they say, is history.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to decide which content to sell and what to give away for free
  • How to create a digital home that welcomes visitors
  • How to put together irresistible digital product packages

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The Beautiful Message Joseph Campbell Was Really Trying to Tell Us


In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept.

This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal.

Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey.

This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!

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What Role Should Twitter Play in Your Show Promotion Strategy?


Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.

That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.

Here is the question, via Jeff Leo Hermann:

Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).

Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts?

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How to Get Money to Make Money


In today’s media climate of irrational entrepreneurial exuberance, it’s all about raising that venture capital. Reality, however, is much different.

Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the venture world.

In today’s episode of Unemployable with Brian Clark, Rainmaker Digital CFO Sean Jackson joins Brian to share his experiences with various forms of business finance, ranging from the buttoned-up to the ultra-creative.

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