I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.)
I’ve been a content marketer since 2004, even though we didn’t call it that back then.
These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago.
I love and respect writers, and I know a lot of them. Some are successful; some are struggling.
And I have some thoughts on what can make the difference.
You may know that we run a program to certify excellent writers as Certified Content Marketers.
What does that mean? What’s the difference between a good writer and a good content marketer?
(Spoiler alert: I kind of spilled the beans with the post image.)
But first things first: What is this content marketing thing, anyway?