Deadly Conversion Busters: Building a Targeted Audience


Lots of people talk about “traffic,” but how can you attract more of the right people?

How can you grow an audience of people you can help the most — people who will see success from using your products and services, and who will be long-term, loyal customers?

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5 Ways to Write a Seductive Sentence


Here’s the thing: Your sentences don’t have to say much. They just have to say the right things.

When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences.

And you need to do it naturally. Here’s how to do that.

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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Proof That Grit Is the Only Way to Reach Your Potential


In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.

Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential.

But what is grit? Where does it come from? Can you develop grit if you don’t have it? And what does this have to do with content marketing?

Fortunately, these are the questions The Lede hosts Jerod Morris and Demian Farnworth tackle in this week’s episode of The Lede. Not to mention, there’s a fun Grit Quiz you can take to determine how much grit you have.

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How to Avoid the ‘Idea of Entrepreneurship’


Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours.

Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world.

Family and health reasons forced him to step away from his brick-and-mortar agency while moving into software and online training.

Now, he makes his living by providing great software and products to freelancers and consultants from his upstairs office, with his wife and two daughters just a room away.

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How Not to Be a Dirty, Rotten Spammer


Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong.

If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us.

But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam with their marketing, without intending to at all.

This session of Confessions of a Pink-Haired Marketer talks about how to create email marketing that your prospects, leads, and customers will actually want to open and read.

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How to Be Smart in a World of Dumb Verbs


Sentences are pretty simple little things. Noun and predicate. So why do we screw them up with lame verbs? Good question.

Even in the complex sentence, we still depend upon the noun, we still depend upon the verb. So those constructions better rock.

And because the difference between a brilliant sentence and a bad sentence usually boils down to the verbs … your verbs need life.

They should vibrate. Tremble. They should carve a vivid picture in the head of your reader.

In other words, they should be active. And fierce. They should growl, hiss. Leave an aroma.

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Here’s How Henry Rollins Writes (Slightly NSFW)

Authority Rainmaker 2015 keynote speaker Henry Rollins

Prolific is a weak word to describe Authority Rainmaker 2015 keynote speaker Henry Rollins. In fact, most words fail to capture his many dimensions.

In August of 1981, young Henry got his start, joining the seminal punk band Black Flag. Following the band’s breakup in 1986, he started 2.13.61, a record label and publishing company. Shortly after that, he formed the breakthrough Rollins Band.

He went on to become an author and spoken-word artist. Endless work in print, film, radio, and television followed.

But you might find yourself wondering why The Writer Files would showcase a punk icon. Simple …

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How Neuroscientist Michael Grybko Defines Creativity


Have you ever wondered how prolific writers summon vast stores of creativity without seemingly breaking a sweat?

The Writer Files host, Kelton Reid, would like to introduce you to a guest segment where he enlists the help of a neuroscientist to give us a tour of The Writer’s Brain.

He has invited research scientist Michael Grybko — of the Department of Psychology at the University of Washington — to help him define creativity from a scientific standpoint.

He will help us pinpoint where exactly in the brain creative ideas come from, decide if you can teach an old writer new tricks, and test the theory that writers’ brains are similar to professional athletes.

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How to Generate a Never-Ending Flow of Blog Post Ideas


Ever find yourself scratching your head, trying to figure out what to write about on your blog?

We’ve all been there.

It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for generating a never-ending flow of blog post ideas.

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