The Oldest Writing Trick in the Book

rd-oldest-writing-trick

Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.

They go there to drive 60 miles per hour — and look at billboards. That’s the unbreakable rule of the web.

So what can you do as a web writer to not only catch their attention, but also give them what they want in less time than it takes to finish reading this sentence?

Read More…

Conquer Content Shock with Illegitimate Ideas

how to use the unexpected to grab attention

Here’s the thing: nobody can deny that there is more content out there than ever before. But I don’t think the challenge this creates for content marketers is any more unique than 60 years ago or 600 years ago.

In the face of so much content, yes, we are shocked — but after the shock wears off, we adapt. Because we are really freaking excited about the possibilities.

And because we, as readers, can develop skills that allow us to navigate through this world without getting swallowed alive, it’s only natural that we, as content marketers, can too.

By “adapt,” I mean find new ways to stand out with content that makes an impact. And one way to do that involves illegitimate ideas.

Read More…

How Andy Weir Took ‘The Martian’ from Blog to Bestseller to Blockbuster Movie (Starring Matt Damon)

ap-andy-weir

Say you write a book and it takes off online. What if it then turned into a mega-hit … say the movie rights were sold to a Hollywood studio and Matt Damon was cast to star in it?

Don’t believe it can happen? Listen to this …

This is Andy Weir’s story, and in this podcast he explains exactly how it happened.

Oh, and you should go read his book, The Martian; it’s really great.

Read More…

Here’s the Key to Turning Your Failures into Opportunities

he-nellie-akalp

Today’s guest on Hack the Entrepreneur has a passion for assisting small business owners and entrepreneurs start and protect their businesses.

Alongside her husband, she pioneered the business filings industry with MyCorporation.com in 1997, while they were both in law school. A Fortune 500 company acquired MyCorporation.com in 2005, which allowed her to retire at the young age of 30.

She hated being retired and soon grew restless, so she and Phil founded Corpnet.com. Corpnet prepares and files the documents necessary to start a new business in any state or county in the U.S., and sends alerts to up-and-running businesses when annual reports and other business filings are due.

Her companies combined have helped more than 100,000 corporations and LLCs get started.

Read More…

A Simple 5-Step System for Editing Your Own Writing

ec-edit-your-writing-system

In order to revise your writing effectively, you need to look at your work objectively.

You don’t want to just glance at what you’ve written, quickly decide it is perfect, and then move on … missing an opportunity to become a stronger writer.

But how do you accurately critique your own creation?

Read More…

8 Things Every Writer Should Know about Landing Pages

rd-writer-landing-pages

First things first: What is a landing page?

Landing pages are those web pages that are specifically designed to perform one task … one task and one task only.

One goal, one page.

It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event.

No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect.

A conversation that builds trust.

Read More…

Free Webinar: Build an Email List That Builds Your Business

Free webinar! Build an email list that builds your business

Originally, this was a 1,000-word article.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

  • We’ll share all that impressive research about the importance of email
  • Brian will walk you through a smart email strategy that builds your list fast
  • Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

Space is limited, so please don’t wait to register:

Register for Free: Build a Responsive Email List with Rainmaker

This one hour could make years of difference for your business.

3 Resources that Will Help You Transform Your Rough Ideas Into Refined Digital Content

Copyblogger Collection: From content strategy to content production

I’m a one-step-at-a-time kind of gal who likes to make progress without feeling a lot of pressure.

But when you embark on a new project, you often want to tackle every task all at once and inevitably end up feeling overwhelmed. It’s helpful to have a solid starting place and clear path to follow to keep anxiety from taking over.

To point you in the right direction, here are three handpicked Copyblogger articles from our collection that will help you:

  • Develop your content strategy
  • Plan specific types of different content to create
  • Implement classic tips from traditional magazines to produce print-quality digital content that hooks readers

As you work your way through the material, think of these lessons as a mini content marketing course.

Read More…

Darren Rowse Opens Up About the Strategy Behind His New Show

sr-darren-rowse-podcast

People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right?

Now he does. And he joins The Showrunner hosts Jerod Morris and Jon Nastor for an inside look at the launch strategy behind his long-awaited show.

To start, they take you behind their strategy for conducting a 2-on-1 interview. It can be tricky and often requires planning and organization to do well.

Then Darren joins Jerod and Jon all the way from Melbourne, Australia to let them inside his mind during the week of his podcast launch.

Read More…

Attracting and Retaining Customers and Subscribers with Paid Advertising

mn-paid-advertising

Can you effectively and efficiently pay to grow your business, without wasting your money or annoying your prospects?

Yep …

Read More…