How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

[ Continue Reading... ]

How to Make Your Content a Star

the sun

Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

[ Continue Reading... ]

The Astronaut, the Rock Star, and Your Content Strategy

Chris Hadfield juggling tomatoes

20 million views … and counting.

I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space.

As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie? That’s the trifecta of cool right there.

(Plus he juggles. In space.)

Like a lot of people, I assumed that Hadfield had an amazing innate understanding of what worked and didn’t work as content. He had been posting neat and interesting content to the web for months —- great tweets and YouTube videos on funny, everyday aspects of life in space.

They were memorable, they were highly shareable, and they paved the way for that 20-million view bombshell.

So imagine how surprised I was when I read Hadfield’s biography — and found out that when he was getting started, he was actually sort of an idiot about content.

[ Continue Reading... ]

5 More Great Speakers for Authority Intensive (Event Now Sold Out)

CB-ai-speakers

Update: The Authority Intensive conference is sold out for 2014.

We’re still more than three months away from Authority Intensive, May 7-9 in Denver, and we’re almost sold out. With this lineup, I’m not surprised — I feel lucky just to be hosting this thing.

If you’re still on the fence, there’s good news … we’ve added even more great speakers. Let me tell you a bit about them before you head over to secure your spot for the content marketing event of the year.

[ Continue Reading... ]

12 Writing Exercises That Will Transform Your Copy Today

writing exercises

Effective copywriting boils down to one thing: keying into your prospect’s overriding need.

Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.

The rest of your copy must amplify that need.

When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price.

Keep in mind: you can’t create this need. You can only expand on it and bring it into greater focus. You can only channel it into a goal … namely, your product.

But there is a catch.

[ Continue Reading... ]

How to View Constraints as Blessings in Disguise

constraints

“What we need is to tell a powerful story on our thank you card,” I said.

The team unanimously agreed to the concept and in minutes volunteered me to lead that storytelling project. This happened in the volunteer marketing team meeting at Sankara Eye Foundation, which has helped perform one million free eye surgeries in India.

Sending a thank you card is an annual project at the non-profit. We send out tens of thousands of thank you cards to all the donors and, of course, ask for more donations in the same outreach.

The task was clear and the constraints were set: a powerful and engaging story had to be told on a single thank you card.

Constraints generally denote problems. There is a negative connotation to the word itself.

But that is not the only way to look at constraints.

[ Continue Reading... ]

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

Peacock seduction

You’ve worked so hard.

You’ve written an incredibly helpful post.

You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work.

You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy.

But then a nagging doubt creeps in …

[ Continue Reading... ]

Why a Personal Media Brand Beats “Marketing” Every Time

Fame. Celebrity. Stardom.

There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake?

If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you?

And is it worth it?

In this quick 19-minute episode you’ll discover:

  • Why just “being known” means being known for nothing
  • The fallacy of the train wreck approach: The poverty of attention
  • How to give away what you’re selling for fun and profit
  • The evil psychological trick that people love
  • Why to never expect anything in return (for the win)
  • How keeping it real lets you “sell out”
  • Why leadership is the key to lead generation
  • The religious concept that makes it rain

Sign up for New Rainmaker now (absolutely free), and listen to this (and the first episode) instantly

Brian Clark (and Friends) Offer Some Free Fuel for Your Content

Banner for CMI's ContentTECH

Could your content marketing use a little boost? Our friends at the Content Marketing Institute are offering a free one-day event dedicated to the technology that can accelerate your content marketing.

Copyblogger founder and CEO Brian Clark will be there, as well as other leading experts.

Head on over and get registered now (it’s free), and save the date: February 26, 2014 from 10 AM EST – 5 PM EST.

The agenda is packed with value:

[ Continue Reading... ]

Case Study: How One Young Woman Wrote Her Way to a Thriving Business

Content Marketing Case Studies | copyblogger.comBella Vasta has grown the one-person pet-sitting business she started right out of college into a thriving enterprise of pet- and house-sitters.

What is her secret?

That there is no secret.

Bella’s success has been powered by a foundation of smart, proven content marketing strategies.

[ Continue Reading... ]