10 Ways to Build Authority as an Online Writer

surprising ways to build authority with your content

Picture the set of a late-night talk show, circa 1983.

Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his forehead like wild hawthorn in bloom.

He’s wearing a tie-dye t-shirt with a hole in it. His fingers are stained from nicotine resin.

Ginsberg, a former marketing researcher, wanted to talk about the generation gap, and what he said about the challenges youth had to face actually made a lot of sense.

But although he certainly looked the part of “legendary poet,” this audience didn’t take him seriously. He simply didn’t appear to be a credible expert who they could know, like, and trust.

What was missing?
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5 Simple Steps to Breathe New Life into Old Content with SlideShare

reuse old content in a brand-new SlideShare deck

Ready to reach a wider audience without having to create content from scratch?

Repurposing an old blog post into a SlideShare deck gives it new life and adds more value to your original content.

SlideShare decks can drive more traffic to your website and help you build your email list, too.

Here are five simple steps you can use to repurpose old content into a SlideShare deck.
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4 Quick Solutions that Spawn Radical Email List Growth

quick ways to grow your email list

I know building your email list can be a painfully slow process.

Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up.

Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers.

While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers.

Today, I’m going to share improvements you can make to your site to grow your email list — and many take five minutes or less to implement!

How else can you get readers to subscribe?
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Indispensable Writing Lessons from 3 Historic Creative Thinkers

Copyblogger Collection - master writers share their secrets

Do you ever catch yourself romanticizing earlier time periods?

Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.”

Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges as well.

Even way back when long-form, romantic love letters were all the rage, a hastily scribbled note was the equivalent of today’s cursory, ambiguous text message.

But let’s see what we can learn from our creative forefathers — the ones who have made a powerful impact on contemporary writing and content marketing.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to kill writer’s block and become a master copywriter
  • How to demand attention
  • How to energize your content with made-up words

As you work your way through the material below, think of the following lessons as a mini content writing course.
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Take 15 Minutes to Find Your Winning Difference

a person writing in a notebook - answer this: why you?

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you.

But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead. We’re going to show you how today.
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A Business Built Around Mentoring Fledgling Lawyers

hero's journey - helping lawyers get a strong start

Some of the best businesses are built when an entrepreneur wants to right a wrong, and today’s story is a perfect example.

As a young lawyer himself, Chris Hargreaves saw that budding lawyers were thrown into the profession with little-to-no support. They were expected to figure things out for themselves, and as a result, took longer to get up to speed with their field.

And that was bad — for their clients, their employers, and their own careers.

Chris’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Now let’s hear Chris explain what he does in his own words.
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