Should You Really ‘Walk in the Direction of Your Fear?’

walk-toward-your-fear

We are often told to “walk in the direction of our fears.” But is that really good advice?

Is it possible our fears know something we don’t … and that we should listen to them?

In this episode of The Lede, the third in the Hero versus Villain series, hosts Jerod Morris and Demian Farnworth take up this debate — and yes, another special guest is invited.

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How to Use Your Fears to Grow Your Business

fears-grow-business

Today’s guest on Hack the Entrepreneur has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the Fortune 500.

His current company — Convince & Convert — is the fifth multi-million dollar company he has started from scratch.

Before his move into digital marketing in 1994, he was a brand marketer and a political consultant with major roles in state, federal, and presidential electoral campaigns.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times bestseller list.

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8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

harsh-social-media-truths

Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us.

It’s our job to learn how it works, and then learn to be smart about working with its nature.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has learned from being on the social web for 26 years now. Which is, yes, a pretty darned long time to spend fooling around on the Internet.

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The Ugly Truth About How People Read Online

online-readers

In this episode of Rough Draft, host Demian Farnworth wants to put some teeth to the things he has been teaching. Some substance behind my claims.

He’ll present four research studies you should know about. They’ll help you understand the true state of what it means to write online.

But Demian needs to warn you: what you are about to learn could depress you. Could make you throw in the towel. But don’t fear. He’s here to help you get over that hump.

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Why Copyblogger Is Killing Its Blog

Written words? Who needs written words?

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way, all day.

It reminds me of that classic Dunkin’ Donuts commercial, “Time to make the donuts.”

We are all like that little round Fred the Baker dragging our sorry selves to our keyboards to create yet another readable, but forgettable, post.

I say, enough of this twaddle. Let’s shut down this blog and be done with it.

Think that’s going too far?

Listen: It was just a matter of time.

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Images: How to Find and Choose High-Impact Photos

find-good-photos

Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post?

Let’s start with the bad news: a terrible stock photo is worse than no photo at all.

The good news? There are more free stock photos available now than ever before!

But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble.

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Here’s How Pat Flynn Grew an Audience of Raving Fans

pat-flynn

Today’s guest on Hack the Entrepreneur is one of the nicest people host Jon Nastor has ever met, as well as a serial online entrepreneur.

Pat Flynn began his online journey back in 2008, after getting laid off from his job as an architect, and he has not looked back since.

He is now the host of the wildly successful Smart Passive Income podcast, as well as Ask Pat … and more recently the 1-Day Business breakthrough podcast with Chris Ducker.

He has also started creating and selling software, he speaks around the world, has written a book, and is currently in the middle of his next book.

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The 3 Pillars of Great Web Writing

great-web-writing

If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you.

Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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A Quick-Start Guide to Measuring Your Content Marketing Efforts

Authority Rainmaker 2015 speaker, Michael King

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.

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Last Day to Save on Authority Rainmaker 2015

Authority Rainmaker 2015: the biggest benefit is being surrounded by folks who 'get it'

The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May.

But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career.

The quick version: She came to Denver questioning why she was even in the room; she left prepared to take a leap of faith and bet on herself. So she did. Now she runs her own company.

She got clarity, so she got moving.

(By the way, we didn’t ask Raubi to write about her experience. She wanted to share her story.)

I read that article … and suddenly what I had to say about Authority Rainmaker didn’t seem to matter so much anymore.

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