When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away.
Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.
What would give content marketing newbies the right foundation? And how can I help content marketing veterans who aren’t finding the success they want? Is there a framework they can use that would start them off on the right foot?
What makes some content marketing succeed, while other efforts fail?
Like any framework, this one can be stated simply. Actually executing it is going to be more complicated. But if you use it, you’ll avoid the pitfalls that bring down most content marketing.