It was an early morning of coffee, loud music, and blasting the internet with everything I could muster.
I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of.
Twitter, Facebook, Google+, LinkedIn, Slack channels, Facebook groups, email newsletter(s) — you know the drill.
It was a copy/paste nightmare, but that’s what the “experts” had told me to do. The familiar phrases of “Content is king!” and “Blog every day!” were among the many maxims running through my mind that morning.
We are often told that your frequent presence online is vitally important. More interaction, more connection, more conversion.
Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge:
“Send me a favorite piece of your writing and I’ll critique it; I’ll tell you whether or not it’s any good. The only catch is, I’ll be critiquing it in front of the entire class.”
A surprising number of us (bristling with hope and hubris I suppose) took up the offer. The ensuing session was, to date, the most illuminating experience I’ve had as a writer.
The key message we all took away?
Not that we needed to self-edit more tightly or have better ideas. It was this:
If we wanted to be truly great writers, we had to first write many, many words. And then we had to be willing to walk away from the majority of them.
Back to the session …
If you want to build a software business, there are a lot of advantages to the world of WordPress plugins.
To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day.
But we all know that “Build it and they will come” is a myth — for software or any other business.
There are tens of thousands of plugins with just a few downloads, and a few successful standouts.
Here’s how to put your awesome plugin in the second category.
We always have great guests on Rainmaker FM, and this week is no exception …
This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist and author Heather Havrilesky who chats about her writing process as well as the many hats she’s worn over the last 20 years.
Plus, I’ve included my favorite Copyblogger post from the last week and eight more must-read articles for you.
“Composition is a discipline; it forces us to think.
If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.
But, if you want to communicate with another thinking human being, get in touch with your thoughts.
Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.
The secret way to do this is to write it down and then cut out the confusing parts.”
That’s one of the best quotes about the craft of writing that I’ve ever read, particularly that deceptively simple final line. But then, it’s always the simple stuff that trips us up when we think we’ve got it covered.
Why is cutting out the crap in our writing so difficult?
More importantly, how do we do it? Let’s take a look …