How to Effectively Publish on LinkedIn, Part 1


Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.

In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.

When you publish a post on LinkedIn, you’re actually posting to the Pulse Network — and we want you to do it the right way!

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Lede Potpourri: A Big Idea, Talking about Demian Behind His Back, and Lessons from #PM15


Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.

Jerod begins this episode by introducing his new side project, Primility Primer.

More importantly, he describes the long and winding road to its beginning and provides a framework for getting unstuck from any projects you’ve been struggling to get started with.

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How to Eliminate Options and Find Opportunities


Today’s guest on Hack the Entrepreneur is a Canadian supermom of five, personal development coach, public speaker, and the author of What You Focus On Grows.

Between 1995 and 2005, she was the Founder and President of Upward Motion and created the web-based assessment tool, Real Estate Simulator.

She is now the President and Founder of Frame of Mind Coaching and owner of JournalEngine Software. She designed the Frame of Mind Coaching program to provide her clients with a powerful foundation, which enables them to develop and apply the skill of deliberate thought directly to achieving higher levels of success.

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A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network


Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever.

It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy.

In this case, it’s the Rainmaker.FM digital marketing channel — the network of shows that includes Confessions of a Pink-Haired Marketer.

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3 Ways Writers Must Adjust in a World Dominated by Social Media


The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that.

Before the web — in the world of print — advertisers bought space in magazines and newspapers. Naturally, promoting an ad in spaces with high volumes of traffic would increase the number of times eyeballs saw the ad.

This meant the front page, back page, inside front, and so on.

In the early days of the web, the sales letter was static. It sat on a page on your website. You drove people to it by banner ads and email. It was all about pulling people to your message.

Then along came social media and the meme. You don’t have to pull people to your idea any longer — if it is good, people will spread it for you.

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Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

Unemployable - Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

I’ve started nine businesses so far. The first one failed, but each successive company has yielded greater revenue, profits, and (mostly) happiness.

There was a particular period of time — 2002 to 2005 — that I without doubt enjoyed the higher revenues and profits. I set out to prove something to myself, and made more than I would have made if I had remained practicing law, and even more than most of the partners of the law firm I left in 1998.

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Why Content Creators Will Flock to Cleveland This September

a live event featuring content professionals and inspiration

Content Marketing World is big, bold, and designed for people who aspire to be at the top of the content marketing field.

And this year, our Rainmaker Platform is proud to be a sponsor of this epic event — billed as the largest content marketing event on the planet.

We even have a special discount to offer you. But first, let’s talk about why you might want to put Cleveland, Ohio on your list of travel destinations in the next month.

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How Bestselling Author Hugh Howey Writes


In this episode of The Writer Files, prolific, bestselling, and multi-genre author Hugh Howey took host Kelton Reid on a walk through the writer’s process.

Mr. Howey is the well-known author of Wool and his self-published dystopian Silo series that has sold more than two-million copies worldwide. His books have been optioned for film and TV by well-known Hollywood director Ridley Scott and Heroes creator Tim Kring, respectively.

He has been a fierce advocate for self-publishing authors and even inked a rare print-only contract with major publishers to retain the electronic rights to his early works. Hugh is a tireless proponent for the pure craft of writing, and he has built an intensely loyal following.

As he prepares to sail around the globe on his catamaran, Hugh took time out from his busy schedule to talk with Kelton on a short walk.

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The ‘Magic’ Words that Make Your Media Content Pop with Authority and Expertise


This week on Hit Publish, we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert.

If you have a great business, you have to sound confident whether you’re writing a sales page, blog post, email newsletter, or any other piece of media content. We’re not talking about “bragging,” but rather, having the conviction to stand by your product and your expert opinion.

The process of writing and publishing content for the world to see can be a daunting task, and sometimes those nerves can be picked up in your writing. Fortunately, there are some practical words and phrases that you can use to beef up the tone-of-voice in your copy, without sounding pushy or arrogant.

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Benji Rogers on Getting Comfortable with Being Uncomfortable


Today’s guest on Hack the Entrepreneur is the President and Founder of PledgeMusic, a direct-to-fan company that offers musicians a unique way to engage with their fans during the music-making process.

He is an independent musician who received the A&R Worldwide Digital Executive of the Year award in 2014 and appeared in the 2013 Billboard 40 Under 40 Power Players list.

His recent engagements include keynote addresses and panels at events such as Canadian Music Week and GRAMMY Camp. He also gained a position on the Board of Directors for the Future of Music Coalition this year.

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