Could This Headline Technique Double Your Click-Throughs Too?

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It was a slow morning in my feedly folder for content marketing.

My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more.

Until I came across this headline:

Can You Double Your Clicks with the Jeopardy Effect?

I wiped the flash flood of drool away from the side of my mouth and clicked.

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The Worst Advice I’ve Ever Heard About Hustle

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Money talks.

That’s what they say, and that’s what he said to me.

Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it too: go door to door and hustle porch renovations.

“In six months you could have enough money to buy a car,” he said. Just in time to get my permit. Independence beckoned.

The only problem was I hated selling door to door. I didn’t show up my first day.

You’d think I would have learned.

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Grab New Rainmaker in iTunes …

Image of New Rainmaker in iTunes

A big “thank you” to everyone who listened in on the first episode of New Rainmaker, and for all the positive comments!

Since so many have asked for it, I wanted to let you know that New Rainmaker has landed in iTunes. As you can see in the image, we’re the #1 Business podcast — gotta say thank you again for that!

Now, those who subscribe by email get the audio, plus they’ll also get transcripts, written reports, videos, and webinars. But if you want to start with just the audio, iTunes is the way to go.

After you listen to Episode One, please consider leaving a rating or comment for the show. Ratings and comments are the main way that iTunes empowers listeners to “vote” for the shows they like.

It really helps, so thank you (one more time) in advance. :)

See you next week for episode two …

How to Write a Magnetic Headline (in Under 15 Minutes)

The most important element for getting a blog post read is the headline.

But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.

In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.

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What Do You Stand For?

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Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

I was cleaning out my attic and came across a great reminder of my early high school days: a homework assignment called “My friend the Axolotl.”

Back then it was considered “character building” to accumulate knowledge and to find my own answers to questions.

So as I sat there in the faint light of my dusty attic reading about all things axolotl, I started to remember the hours I spent trawling for axolotl information in the nature books at home and the local library.

Nowadays kids have the same kinds of assignments but they don’t have the same kind of approach.

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This WordPress Theme is a Perfect Fit for My Personal Site … Here’s Why it May Work for Yours Too

For the first time, I am the master of my domain. And by that I mean: I finally own jerodmorris.com.

From the time I became seriously web-aware, about six years ago, my name-specific domain has always been taken. Only non-.com, hyphenated, or add-my-middle-initial versions have been available.

Call me a narcissist domain snob, but yuck. Maybe you can relate?

Then I found out that jerodmorris.com would be coming open. You better believe I was there at 12:01 a.m. on the expiry date ready to pounce.

Finally, I felt both emboldened and excited to start carving out my own little corner of the web. I just needed to find myself the perfect WordPress theme.

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8 Myths of the Zombie Content Apocalypse

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You’ve seen the conversation and heard the wild conjecture about the content apocalypse.

Let’s be honest. Marketing zombies caused this problem.

That’s right, you heard me. Marketing zombies.

Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs.

You can see their moans all over Twitter, Facebook, and Google+.

But the content apocalypse is just a cautionary horror story shared by marketers who are sick and tired of seeing their friends turn into zombies.

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The New Rainmaker: Why the Key to Business Success is Media, Not Marketing

If you’ve been following Copyblogger for any length of time, you know we’ve been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing.

The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it’s the differences that cause so many people to struggle with it.

At this point, I’ve come to the conclusion that the terminology is part of the problem.

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Striving for Authority

Image of Seth Godin for Authority Intensive

Everyone wants to play.

That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®.

That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow. But of course, I’ve never heard of this person, and it cost her nothing to send me this spam.

Delete.

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Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Guest Blogging is Not Dead

Matt Cutts went Richard Sherman on guest blogging today.

The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:

Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.

In his words:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?

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