Bundle Like a Boss: How to Put Together Irresistible Product Packages

how to create winning product bundles

Would you like to make more sales — and more money per sale?

Stupid question, I know.

One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on.

Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that: You’ve been offering digital products for quite a while now.

But you’ve seen other entrepreneurs sell some amazing offerings — big bundles of desirable products. Maybe you’d like to offer your audience something similar, but you’re just not sure where to begin.

Here’s how to get started.

Read More…

How Copywriter and Entrepreneur James Chartrand (of Men with Pens) Writes


Writing can be a lonely sport, whether you’re running a digital agency or slaving away on the next great novel. In this week’s episode of The Writer Files, we’ll examine the writing process of James Chartrand, a prolific online publisher, copywriter, and digital entrepreneur.

It’s hard to settle on a specific title for today’s guest because James wears so many different hats — founder of the popular blog, web design, and copywriting agency Men with Pens — as well as an author, educator, and writing coach.

James’s many accomplishments have been chronicled in such high profile publications as Forbes, Newsweek, and the New York Times, and we got the chance to sit down and talk shop.

Read More…

How to Create a Winning Minimum Viable Product


One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million-dollar question.

The worst thing you can do is spend time, energy, and money creating a product no one wants. To remove this risk, consider creating a minimum viable product to start.

Minimum viable products are specifically designed to help you test out your business ideas without pouring a lot of resources into the process.

Read More…

Demian Farnworth’s Favorite Copywriting Formula … Ever


Rough Draft host Demian Farnworth has a nice little treat for you today. His go-to formula whether he’s writing an article, landing page, email, or a LinkedIn profile summary.

He has used it so much it has become second nature. And should become second nature for you, too. It will help speed things along and allow you to structure difficult concepts and copy in a persuasive format.

Keep in mind, this formula not only works for short-form copy, but long form as well. Most successful sales letters are structured this way.

Read More…

Yanik Silver on the Transformation to Maverick Entrepreneur


Today’s guest on Hack the Entrepreneur is a serial entrepreneur, author, and well-known digital marketing expert.

In 1998, he undertook his first entrepreneurial venture: a $900 marketing course for cosmetic surgeons. By the time he was 26, he was making $10,000 to $15,000 a month teaching physicians how to improve their sales.

According to Forbes, he’s produced more than half a dozen seven-figure online businesses since then.

Read More…

How Bill Erickson Combines Content and the Genesis Framework to Build His Business

StudioPress power user Bill Erickson

Bill Erickson is an Austin-based WordPress developer who’s contributed to the WordPress community since way back in 2006.

And his platform of choice for developing on WordPress?

The Genesis Framework. Bill has even contributed to the core Genesis Framework code.

We sat down with Bill to ask him a few questions about his work.

Read More…

How to Succeed in Online Education (On Your Own Terms)


There’s a huge shift happening in the world of on-demand online education.

It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.

Brian Clark saw an interesting article in Fast Company recently about jobs of the future. One job description caught his eye — there will be a large need for “freelance professors” as teaching moves into the on-demand realm.

Read More…

The Journey From Traveling Poet to Online Entrepreneur


Today’s guest on Hack the Entrepreneur is a poet turned tech junkie and entrepreneur.

After receiving a graduate degree in literature in 2000, he headed for Europe, where he sang rhymes to crowds for five years before moving to Arabia to teach Shakespeare to American troops.

His interest in tech was sparked while working for a VC firm in Utah. His due diligence work there taught him one thing: he wanted to be the startup, not the investor.

Read More…

How to (Rapidly) Build an Audience with Content Syndication


Content syndication is sort of like guest posting on steroids. You get all the benefits of guest posting without the work because you use one article to show up on different websites.

But which websites you publish on matters. Which is why host Demian Farnworth asked Belle Beth Cooper to come on today’s special interview edition of Rough Draft.

Belle’s articles have been syndicated on Business Insider, Fast Company, and Lifehacker. On average, her articles were generating tens of thousands of views, several thousand social shares, and driving a ridiculous amount of traffic back to her website.

Read More…

A Philosophy of Art for the Digital Age


Today, being a “starving artist” is so passé …

You already know the Internet has the potential to put your creations in front of a much wider audience than you’d have at an art show at your local coffee shop.

But, this week, Editor-in-Chief host Stefanie Flaxman and photographer Bryan Formhals talk about the lesser-known benefits of living the life of an artist online that are essential to having a fulfilling creative career.

Read More…