Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.
Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.
The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.
And some publishers are even launched to take advantage of social sites.