How to Reach More Listeners in Less Time


If there is one distinction to be made between podcasters who build audiences and those who struggle to get listeners, it would be leveraging the content you create.

You may have heard this called repurposing content, but it’s even more than that. It is how you take your initial podcast and leverage the reach of other platforms to reach many, many more people — with very little extra work.

This gives you leverage on your time, effort, and most importantly, your extremely valuable content.

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The Perpetual Side Hustle


Most people get started “on the side” before going solo or founding a startup. More and more people have a side hustle going on just to make ends meet.

Fact is, once you’re on your own, you’re likely doing one thing in order to do the next bigger and better thing. Even larger companies leverage existing lines of business in order to expand and evolve to the next level.

In short, it’s not where you’re at, it’s where you’re going. Surprisingly, this lack of contentment with what we’ve achieved so far is the key to personal growth and even happiness.

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How to Earn Long-Term Customer Engagement


In the fifth part of the membership series on The Mainframe, hosts Tony Clark and Chris Garrett outline strategies for keeping your customers sticking around and holding their interest.

Listen in to hear all the details.

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Why LinkedIn and the Rainmaker Platform Make a Perfect Match


On The Missing Link, host Sean Jackson and Mica Gadhia welcome Dylan Jones, one of their very helpful Missing Link LinkedIn group members, to share about his solid success with LinkedIn and how he drives traffic to his site that’s built on the Rainmaker Platform.

No, Sean and Mica did not pay him with cash, chocolates, or even booze to share how the Rainmaker Platform is working so well for him now.

Dylan will teach you what a content catalyst is and why LinkedIn is a crowdsourcing paradise. He shares two tips and tricks for searching for the perfect connection that Sean and Mica loved learning.

But what they are most excited to share through this interview with Dylan is his success with the Rainmaker Platform combined with LinkedIn.

Sean barely knows what to do with himself as Dylan shares specific features of Rainmaker that appeals to the B2B LinkedIn audience and how he uses LinkedIn to gather speakers, customers, and allies alike.

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The 7 Essential Elements of Effective Social Media Marketing

plug in to social media essentials

By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

But you may be asking yourself, “What type of social media marketing should I be doing?”

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

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How to ‘Steal the Show’ Both Onstage and Off, with Michael Port


In this episode of Youpreneur.FM, host Chris Ducker talks to entrepreneur and world-renowned public speaker Michael Port about how to prepare for a speech or presentation and tips on how to steal the show.

Have you ever really wanted to absolutely nail a sales presentation or speech? Or to know exactly how to bring out your best self in any and every setting?

Here to share how to do just that is Michael Port. Michael is an uber-successful entrepreneur, world-renowned public speaker, New York Times bestselling author, and credentialed actor.

Today, Michael shares insights on how non-actors can steal the show in any situation. He reveals how to bring the best version of ourselves in a sales pitch, a speech, or any other important area of life.

Chris and Michael cover the seven steps for preparing for a speech or presentation (or any other high-stakes setting), the five frameworks to build your speech, write your article, or create your presentation.

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How to Move Your Audience from Infatuation to Love


If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time.

In the third part of this four-part series on The Lede, hosts Jerod Morris and Demian Farnworth explain the simple, profound impact of showing up when you say you will, over and over again.

Two episodes ago, they discussed the importance of authenticity. In the last episode, they discussed why usefulness is an essential element of every piece of content you publish.

In this episode, Jerod and Demian build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.

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How to Find Your Unfair Advantage with Derek Sivers


Today’s guest on Hack the Entrepreneur is a musician, programmer, writer, speaker, introvert, and entrepreneur.

He started out as a professional musician. Then he wanted a way to sell his own CDs on the Internet, but the means to do this didn’t exist at the time. So his entrepreneurial spirit took over and he decided to create a website to sell his own music and his friends’ music — soon his friends’ friends were interested, and CD Baby was born.

CD Baby went on to become the largest online seller of independent music and created $100 million in sales for 150,000 musicians. Today’s guest sold the company in 2008 for $22 million and gave the proceeds to a charitable trust for music education.

He has published 34 books, including the Amazon bestseller, Anything You Want. He is also a frequent speaker at the TED Conference and his talks have had more than five million views.

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4 Ways to Turn a Mature Membership Site into a Treasured Resource Your Members Will Love

organize member materials to make them easy to use

As your membership site matures, its library of resources grows — and even balloons.

Tired and proud, you look through your catalog of lessons, ebooks, slide decks, swipe files, worksheets, audio, and video. You think of all the years you’ve kept your head down and done the work.

Now, with this big, evergreen content library, you plan to sell even more memberships than you have in the past.

That’s what I expected to happen with my membership site.

Then, with almost six years of content created, I hit a major downturn I didn’t foresee: for every new member who joined, a renewing member cancelled.

New subscribers commented that they didn’t know where to start. Non-renewing members told me they couldn’t find time to make use of their memberships.

My big, evergreen content library was transforming from an asset into an intimidating beast that was turning people off.

In this post, I’m going to discuss the four ways I tamed my content library beast and turned it into an accessible resource my members are — once again — loving and sticking around for at renewal time.

You can use many of these methods for organizing your content even if you’re in the early stages of building your membership site, so let’s get started.

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How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part One


From wildly successful transmedia serial writer to internationally published author, this week’s guest on The Writer Files — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting.

Billed as social satire, Ms. Miller’s original 12-part serial drew angel investors that helped her build it into a viral, multimedia maelstrom.

Her marriage of the cutthroat worlds of both investment banking and tech landed her a traditional publishing deal, and her debut novel is now being developed into a television series.

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