What Do You Stand For?

Image of The Copyblogger Essay Contest Winners Poster

Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

I was cleaning out my attic and came across a great reminder of my early high school days: a homework assignment called “My friend the Axolotl.”

Back then it was considered “character building” to accumulate knowledge and to find my own answers to questions.

So as I sat there in the faint light of my dusty attic reading about all things axolotl, I started to remember the hours I spent trawling for axolotl information in the nature books at home and the local library.

Nowadays kids have the same kinds of assignments but they don’t have the same kind of approach.

[ Continue Reading... ]

This WordPress Theme is a Perfect Fit for My Personal Site … Here’s Why it May Work for Yours Too

For the first time, I am the master of my domain. And by that I mean: I finally own jerodmorris.com.

From the time I became seriously web-aware, about six years ago, my name-specific domain has always been taken. Only non-.com, hyphenated, or add-my-middle-initial versions have been available.

Call me a narcissist domain snob, but yuck. Maybe you can relate?

Then I found out that jerodmorris.com would be coming open. You better believe I was there at 12:01 a.m. on the expiry date ready to pounce.

Finally, I felt both emboldened and excited to start carving out my own little corner of the web. I just needed to find myself the perfect WordPress theme.

[ Continue Reading... ]

8 Myths of the Zombie Content Apocalypse

Image of zombies

You’ve seen the conversation and heard the wild conjecture about the content apocalypse.

Let’s be honest. Marketing zombies caused this problem.

That’s right, you heard me. Marketing zombies.

Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs.

You can see their moans all over Twitter, Facebook, and Google+.

But the content apocalypse is just a cautionary horror story shared by marketers who are sick and tired of seeing their friends turn into zombies.

[ Continue Reading... ]

The New Rainmaker: Why the Key to Business Success is Media, Not Marketing

If you’ve been following Copyblogger for any length of time, you know we’ve been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing.

The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it’s the differences that cause so many people to struggle with it.

At this point, I’ve come to the conclusion that the terminology is part of the problem.

[ Continue Reading... ]

Striving for Authority

Image of Seth Godin for Authority Intensive

Everyone wants to play.

That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®.

That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow. But of course, I’ve never heard of this person, and it cost her nothing to send me this spam.

Delete.

[ Continue Reading... ]

Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Guest Blogging is Not Dead

Matt Cutts went Richard Sherman on guest blogging today.

The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:

Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.

In his words:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?

[ Continue Reading... ]

Thank You, Dr. King

Image of Dr. Martin Luther King, Jr.

Each of us would do well in our lifetimes to inspire one other person.

I mean truly inspire: to provide real hope where none previously existed and help turn that hope into positive action, maybe even positive change, that may otherwise never happen.

It’s so much harder than it sounds.

What, then, do we say about a man who inspired not just one person, but an entire generation of people?

And generations beyond that?

And who will inspire generations beyond this?

On this day, we say thank you … to Dr. Martin Luther King, Jr., whose dreams, words, and actions remain as inspiring today as they were five decades ago.

[ Continue Reading... ]

A Sobering Reminder That Authority Can Change the Course of History

Image of The Copyblogger Essay Contest Winners Poster

Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

Wayne Wheeler knows a thing or two about authority.

Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution.

Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition.

[ Continue Reading... ]

Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

image of woman with an orange

I am such a sucker.

Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.”

And then, I make the fatal mistake. I decide to take a peek inside.

And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist.

Even though I understand full well all the persuasion techniques they employ to make their product irresistible, I cave.

[ Continue Reading... ]

Save $100 on SMX West in San Jose this March

banner for Search Marketing Expo West 2014

Search Marketing Expo — affectionately known as SMX — returns to San Jose this March 11-13.

Our own Brian Clark will be speaking and Google’s search chief Amit Singhal is keynoting — just two highlights of three days of sessions, keynotes, and clinics on paid search, SEO, social media marketing, mobile search and more.

Check out the full agenda here, with thirty new sessions plus brand new social media boot camp and digital marketing summit tracks.

Sign up today to snag the early bird rates, and while you’re at it, save yourself $100 with our discount code smx100copy.

[ Continue Reading... ]