It might seem blasphemous to say so on Copyblogger. But authority isn’t always all it’s cracked up to be.
Yes, it’s an important term around here, and the dust has hardly settled from the first Authority Intensive event. And yet I’m suggesting that you be be less authoritative … at certain moments.
You’ve worked hard to build an authoritative online presence by serving the needs of your audience, and delivering stellar content to help them solve their most pressing problems.
So why in the world would you give that up?