8 Things Every Writer Should Know about Landing Pages

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First things first: What is a landing page?

Landing pages are those web pages that are specifically designed to perform one task … one task and one task only.

One goal, one page.

It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event.

No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect.

A conversation that builds trust.

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Free Webinar: Build an Email List That Builds Your Business

Free webinar! Build an email list that builds your business

Originally, this was a 1,000-word article.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

  • We’ll share all that impressive research about the importance of email
  • Brian will walk you through a smart email strategy that builds your list fast
  • Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

Space is limited, so please don’t wait to register:

Register for Free: Build a Responsive Email List with Rainmaker

This one hour could make years of difference for your business.

3 Resources that Will Help You Transform Your Rough Ideas Into Refined Digital Content

Copyblogger Collection: From content strategy to content production

I’m a one-step-at-a-time kind of gal who likes to make progress without feeling a lot of pressure.

But when you embark on a new project, you often want to tackle every task all at once and inevitably end up feeling overwhelmed. It’s helpful to have a solid starting place and clear path to follow to keep anxiety from taking over.

To point you in the right direction, here are three handpicked Copyblogger articles from our collection that will help you:

  • Develop your content strategy
  • Plan specific types of different content to create
  • Implement classic tips from traditional magazines to produce print-quality digital content that hooks readers

As you work your way through the material, think of these lessons as a mini content marketing course.

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Darren Rowse Opens Up About the Strategy Behind His New Show

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People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right?

Now he does. And he joins The Showrunner hosts Jerod Morris and Jon Nastor for an inside look at the launch strategy behind his long-awaited show.

To start, they take you behind their strategy for conducting a 2-on-1 interview. It can be tricky and often requires planning and organization to do well.

Then Darren joins Jerod and Jon all the way from Melbourne, Australia to let them inside his mind during the week of his podcast launch.

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Attracting and Retaining Customers and Subscribers with Paid Advertising

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Can you effectively and efficiently pay to grow your business, without wasting your money or annoying your prospects?

Yep …

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The Fascinating Truth about Boring Topics

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It’s actually quite simple: there is really never a topic your audience takes for granted.

See, the problem is that most of us overestimate the sophistication of our readers. That’s not a condescending thing to say.

Even in a saturated market like weight loss, most interested readers don’t know the basics. And sometimes what we do know is flat-out wrong, or way more complex than we think.

And yes, there are ways to make boring topics very interesting.

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What Effective Selling Looks Like (and What Doesn’t)

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Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.

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Little-Known Strategies for Using LinkedIn Groups Effectively

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LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.

The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.

But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.

In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing consultant — provides in-depth tactics that you can use today to grow your business leads.

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The Lede: Celebrating Our 101st Episode (with a Special Guest Interviewer)

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Last week, the 100th episode of The Lede was published. This week, for episode 101, hosts Jerod Morris and Demian Farnworth decided to celebrate.

To honor the occasion, not only do they have a musical gift for you, they also have a special guest host on hand to serve as the Voice of the Audience.

And it kicks off with a bang — one Jerod was reluctant to participate in.

Remember a few episodes back (right here) when Demian wrote that song for the fictitious band “Jerod Morris and the Spongebags?”

(Use that link above to listen to Demian speak the lyrics at the 4:45 mark, or scroll down to the transcript to read the lyrics.)

Well, listener demand and incessant peer pressure finally won the day, and Jerod actually recorded himself performing the song.

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How to Be a Terrible Employee, Build an Audience, and Travel the World

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Today’s guest on Hack the Entrepreneur is a dad, husband, drummer, and entrepreneur who builds awesome stuff online and helps people build their businesses.

He spent his early years traveling around Canada whilst playing in punk rock bands, which taught him the D.I.Y. work ethic of “If you want something to change, you have to do it, get it done, or stop complaining about it.”

This is a work ethic that he still swears by.

He is the host of Hack the Entrepreneur and co-host of The Showrunner podcast and The Showrunner Podcasting Course.

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