One Simple Step to Attracting More Business Opportunities

allie-siarto

In 2009, today’s guest on Hack the Entrepreneur co-founded Loudpixel, a successful social analytics company, where she was also Director of Analytics. After many successful years, she realized it wasn’t quite what she wanted to be doing, so she made a change.

Currently, she is an independent wedding and lifestyle photographer. In a market that most people struggle to start a business in, she has managed to build one to the point where she works part-time and makes a full-time income. This allows her to spend time with her one-year-old daughter.

She also runs an interview podcast series for photographers called Photo Field Notes and teaches in Michigan State University’s Advertising Department.

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‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum

editing-lessons

What are you refraining from doing that could dramatically change your content?

For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience.

If you think a task is too difficult, this might be the time to try it anyway.

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The Best Articles Always Have This (and a Great Headline)

images

Everything up to now — all these markers that flag a reader to come in for a landing — traded in words.

But not the next element. And curiously enough, it’s probably as important and powerful as the headline.

Remember the episode of Rough Draft about the headline experiment involving Google Reader?

Remember how host Demian Farnworth said he learned that trick from Robert Scoble, who claimed to be able to “read” 1,000 blog posts in a very short period of time?

Well, it was the headline and the image that got him to stop and pay attention to the blog posts he was actually going to read.

But not just any image.

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Master These 10 Print Magazine Tips to Create Irresistible Online Content

Is your content good enough for print?

Fans of the Internet love to mock print magazines.

They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks).

We watch from a distance as the city burns to the ground. Like there is nothing redeemable about these institutions.

That’s unfortunate. Because they actually have a lot to teach us.

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6 Beautiful Ways Artificial Constraints Can Improve Your Creativity and Life

how to use limitations to boost your creativity

Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.

Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.

And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.

Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.

During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”

It was meant to encourage us.

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5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail

why-podcasts-fail

Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others.

Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod Morris and Jon Nastor, have seen over and over.

And what’s encouraging is that many of these mistakes are avoidable — simply by knowing what they are and knowing how to turn them into positives instead of negatives.

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How Our Obsession With Greatness Kills the Ability to Do Good Work

obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

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Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority

goodwill-conversion

Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins.

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content.

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The Anatomy of a Hyperlink That Woos Readers

hyperlinks

Links are hugely important for the web.

In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page.

On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape.

And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out.

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8 Tips for Running Wildly Successful In-Person Events

event planning veterans share their tips

As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air.

We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive.

Everyone was excited about Seth, but as members of the Copyblogger community, we were also completely delighted to be together, in person, all in one room.

It felt like we were in the middle of a huge family reunion of people we really wanted to hang out with. People we actually like.

Live events. There’s nothing like them.

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