It’s no surprise that I think blogging is the biggest thing since, well, the ezine when it comes to effective, low-cost online marketing. While email newsletters are similar in that they use cheap information publishing to concurrently build relationships and authority for small businesses, the ezine can’t match the power of the blog.
Blogs are truly a huge step forward because of their ease, and because of the blogosphere itself. The interlinked conversation, playing out within the larger framework of the social media environment, is the greatest opportunity ever to build a business without spending money on advertising.
Unfortunately, it’s just a basic reality that many existing small businesses and solo professionals have neither the time nor the inclination to blog themselves. And that creates a huge opportunity for savvy bloggers.
Whether you want to land a steady paid blogging gig, or you want to freelance as a consultant, blogging is a real 21st century job description. Seeing the obvious writing on the wall, both Performancing and Problogger have announced blogging job boards in recent weeks. And although the two sites are similarly themed, I’ve personally found that what Nick Wilson said today is true—the audiences are actually quite different.
That’s why I guest post at both instead of just one of them.
So, given that, if I’m looking for a blogger, I’d hit up both boards to make sure I’ve got a complete selection to choose from.
Performancing Exchange – Exchange is a free blogging job board that adds more value to the Performancing community. These guys have released a whole slew of tools and resources for bloggers in support of their coming advertising network, and the job boards seem to be a logical next step as blogs become businesses and existing small business blogging catches fire.
Problogger Job Board – In a move that is smartly tied in to b5 Media’s foray into the business blogging category (plus the site’s focus on “the blog as a business”), Darren Rowse introduced his job board today, in collaboration with Eric Allam. These boards are not free, but at the intro price of $50, an important job posting will hardly set a business back much.
If you need a talented blogger that is actually looking for work, these two sites will have the most qualified crowds. And it’s obvious that I believe that any small business needs a blogging presence, whether handled in house or outsourced.
And if you’re the blogger looking for work?
I’m going to write a bit about strategies bloggers can use to get good consulting gigs. If you enjoy blogging, it makes sense to make a living from it, but as someone who has done his time in the service business trenches, there’s better ways to market yourself, and manage clients, than the way most people do it.