Hugh Macleod has written a nice riff about the death of the blogging A-List. What he’s really saying between the lines (in my estimation at least) is that the early bloggers who gained pseudo-celebrity status because they were, well… early, are dwindling in relevance, at least in blog format. And Hugh’s thoughts are a great reinforcer to the fact that the A-List doesn’t matter when it comes to your success anyway.
Hugh’s premise is based on this statement taken from Robert Scoble’s blog:
One trend that bloggers don’t want to talk about? A number of my blogging friends have seen their traffic go down lately. They assume that their readers are off in social networks. I think they are absolutely right.
I’ve stifled more rants about Twitter since it broke out at this year’s SXSW than just about any other topic. I call Twitter “Revenge of the Cat Blogger” due to the inanity of following the mundane details of some stranger’s personal life. I may enjoy and respect people like Scoble and Chris Pirillo, but what they’re having for lunch is of no interest to me (unless they’ve invited me to join them).
But really… thank goodness for Twitter and the new and improved knock-off Pownce, because these applications give people a more appropriate venue to do this type of stuff. And these applications are great, as is Facebook, for people who actually know each other. I can certainly see the networking opportunities as well.
Want to also track the errand schedule of some so-called A-Lister?
Hey, it’s your life.
So, does this mean blogging is in bad shape? Nope. In fact, the opposite is true.
Blogs that provide true value by teaching, informing and offering unique perspective are thriving. TechCrunch and Problogger are not going anywhere but up, people. Scott Karp’s Publishing 2.0 is prospering, Leo Babauta’s Zen Habits has grown to over 12,000 subscribers in only
6 5 months, and Copyblogger is doing ok, too. These are just a few examples of publications that are outside of the traditional media sphere, and yet are building viable niche audiences.
In truth, the real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they’ve been.
Value will always be key. And you’ll find that the migration of pure social chatter off of blogs and onto social networking applications is a good thing for the rest of us who are looking to build businesses powered in whole or in part by blogs.
What do you think?