You will have trouble remembering what I’ve written in this article — the first half at least.
Because it’s all words. There’s nothing to see. Nothing visually illustrating the concepts I share and the points I attempt to make.
Don’t get me wrong, I’ll try my best to help you understand what I’m saying; that’s the goal … but it’s an uphill battle.
I’ll use the visual tools at my disposal, like short, punchy sentences separated by whitespace and bold to highlight important phrases. Good copywriters are masterful at this.
I’ve written four books: Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and The Think Big Manifesto.
That’s about 260,000 words in total. Each book is popular in its own right, but Book Yourself Solid has always been the most popular. In fact, it has a perfect five-star rating at Amazon.com based on hundreds of reviews.
Nonetheless, I meet thousands of people who don’t finish it. They tell me that they love it, that they need it, but that they don’t finish it. Why? They tell me that they don’t love to read — and I get that. It’s long. It comes it at 92,750 words.
This is a problem.
Don’t tell my publishers or agent, but I don’t care how many of my books are sold. Rather, I care about how many are used to produce more clients for the reader. If you don’t finish the book and implement what I’m teaching, how do you get the results you want? You don’t.
I’ve been concerned about this for a long time.
Enter Jocelyn Wallace, a master in visual strategy. When I saw how she could take ideas and make them easily understood, I knew what I had to do.
I had to create an illustrated edition of the book
Allow me to introduce: Book Yourself Solid Illustrated.
And it worked. Brilliantly.
I can say that because Jocelyn did 95% of the work. She forced me to cut about two thirds of the text and, as a result, we were able, through her illustrations, to convey more strategies, tactics, and tools to get booked solid than in either of the first two editions of the written book.
For example, in the original, it took me 20 pages to teach you how to create an information product. In Book Yourself Solid ILLUSTRATED, I do it with 5 images. Of course, I still offer some supporting text, but the combination of those two learning tools — text and visuals — helps you retain what you’ve learned so you actually use it.
Here are the first 4 out of 5 Steps to Developing Your Product. You’ll see what I mean.
Or, take the Book Yourself Solid® system itself. Using words it takes numerous pages to describe the process. Now, I can show you this picture with just a bit of supporting text and you get it.
I said you wouldn’t remember the first half of this article. It’s likely that you can’t recall what I actually wrote outside of the fact that you will learn more if you see an idea than just read about it.
But you will remember these images. More importantly, if you don’t remember every step of the Book Yourself Solid® system, like how to create an info product, with these images you can simply pick up the book, glance at the illustrations, and get it. And it’ll take you all of 30 seconds.
Book Yourself Solid is a complete creative makeover to the original world-wide bestseller. Rather than slapping on a new cover or adding a “lost chapter,” I’ve delivered an ever-easier way to access the fastest and most reliable system for getting more clients than you can handle, even if you hate marketing and selling.
Thank you for taking the time to “read” this article. It’s an honor to be of service. I never take your time or attention for granted. I feel I have to continue to earn it and I hope I have with Book Yourself Solid.
About the Author: Called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a New York Times bestselling author of six books including Book Yourself Solid, The Think Big Manifesto, and his hot new release, Steal the Show.
He was also once a professional actor, having received his MFA from the Graduate Acting Program at NYU, guest starring on shows like Sex & the City, Law & Order, Third Watch, and All My Children and in films like The Pelican Brief and Down to Earth.
These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on-air expert in communication and business development. Find more on how Michael can be helpful at MichaelPort.com.