How to Get Your Blog the Traffic it Deserves (Check out the Sweet Trailer)

image of route 66

Well, it was bound to happen one day.

After three wonderful years of writing almost exclusively for Copyblogger, I’m finally branching off and launching my own blog.

But not for the reasons you might think.

It’s not because Brian Clark has finally put his foot down and refused to meet my extravagant demands.

It’s not because Sonia Simone is a pink-haired tyrant who rules Copyblogger with an iron fist.

No, the truth is, I see a problem:

Let’s say you’re not Copyblogger or Problogger or the Huffington Post.

You don’t already have a huge audience … but you do care about the readers you have, and you do care about creating really good content.

You write a great post — the kind of exceptional content that builds a relationship with your customers. You publish it to your blog. You wait for the visitors to come stampeding in, and …

Nothing happens.

No comments. No tweets. No pats on the back, telling you you’re doing a good job.

In the great cacophony we call the blogosphere, you go unnoticed, unappreciated, and unloved. Not because your ideas are unworthy, but because it’s just too damn crowded.

Your little voice gets swallowed up, almost like you never said anything at all.

And it’s starting to piss me off

The web is overflowing with spammers and trolls pumping the blogosphere full of junk and getting rewarded for it. While here you are, an intelligent, articulate person, publishing ideas that could actually help people, and nobody knows who the hell you are.

It’s wrong.

And after years of watching from the sidelines, I’ve finally decided to do something about it:

I want to teach you everything I know about building a popular blog.

Yep. Everything.

I started to teach you how to get more readers, build your email list, become an authority in your niche — everything you need to get the attention you deserve.

By the time we’re done, you won’t be a spectator in the battle for attention, squeaking out your posts and praying for a couple of retweets.

You’ll be a warrior, armored with marketing know-how, brandishing your perfectly-crafted content, sending spammers scampering by the thousands as you claim your rightful spot at the top of the web.

Sound like fun?

Well then, click here to check out the sweet new trailer announcing the blog.

We’ll be getting started soon.

Oh, and just to clarify, I have no intentions of leaving Copyblogger. (Even though Sonia really is a tyrant.) If anything, you’ll be seeing more of me, because writing here is one of the smartest things I can do to promote my new blog.

Still, I have every intention of making Boost Blog Traffic one of the most popular blogs in the world, and this is your chance to be there from the very beginning.

So, head on over, and I’ll talk to you soon.

About the Author: Jon Morrow is the Associate Editor of Copyblogger and the Founder of Boost Blog Traffic, an upcoming blog about (go figure!) blogging.

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  1. I’m looking forward to it Jon! Judging from your work with Copyblogger, I’m sure it’s going to rock!!!

  2. Phenomenal trailer Jon! I am really looking forward to reading your blog. Keep up the great work!

  3. That trailer is so cool. Looking forward to seeing how the blog evolves!

  4. And perhaps the first of Jon’s lessons is here in this blog post:

    Start with a cause.

    • +10 brownie points for catching that. :-)

      • No, the first lesson is to build up your list by posting about your new blog to Copyblogger.


        • Ha. True.

          Or rather, build relationships with popular bloggers before you launch your blog, and then ask them to help you spread the word.

          • Great advice!

            I was of course just teasing with my above comment too, I’m sure you would be able to build a successful blog without any promotion from Copyblogger, I’ve followed your writing for a while and your skill speaks for itself.

            Can’t wait until it launches! Any ETA on the first post?

          • Nope, no ETA yet, sadly. Still working on the launch content.

      • Genius Jon (can I call you that?),

        Without a product, or an offer, or even a website, I’m in.

        The pressure’s on now GJ (yep I’ve shortened it already), with so much bated breath, I fear that when your site does launch the mass exhalation may have an effect on the ozone.

        If not for us, think of the ozone GJ. Launch soon :-)

    • AndyH made a very good observation.

      Start a new blog with a ’cause’ and build on it.

      Indeed a very useful cause!

      • Indeed, or some would call it a vision, or a mission statement. There needs to be a compelling reason you’re doing it all, otherwise you’ll never get through the hard bits.

  5. Congrats Jon, looking forward to reading at your new site although I refuse to believe anyone with pink hair could be a tyrant 😉

  6. Good move.

    I’m in already, waiting for the opening post.

    Judging by your written posts here at CopyBlogger and other places, the inaugural post at your new address, will be a bang.

    Let’s say: 500 comments, 2,500 tweets, and 5,000 facebook like. Is that a tall expectation?

    You can say that I’m impatiently waiting, looking proudly steal and shamelessly copy all your successful moves.

    It’s a pleasure to interact with you, and all the beautiful people at CopyBlogger.

    I wish you the very best, Jon.

  7. Well, I’ll hand it to you. You’re the man for the brand.

    I’ll definitely be doing some snooping. There are so many questions at this point. 😀

  8. Amazing trailer :-0. Your new sounds like it’s exactly what I need. Looking forward reading your first posts and to learn!

  9. This sounds exactly like what I need! And judging from your clever pre-launch marketing here, I’m sure there will be a ton of good things to learn.

  10. Congrats! Sounds like a great topic, and I’m sure you’ve got plenty of useful content planned for the site. Can’t wait to see it grow :)

  11. Can’t wait Jon… You are, hands down, one of my favourite writers on the blogosphere. I’m looking forward to it

  12. Great trailer, Jon.

    With your new blog, I’m sure I’ll be able to climb a mountain, rekindle a lost romance, cure a disease and start a peace movement. (wink)

    Looking forward to reading it. Good luck!


  13. The only off-note in the whole thing was the prim little voice from Aweber saying, “Please check your inbox now…” Too bad he couldn’t have had the momentous soundtrack behind him, too!

  14. I have saved every one (of your blogs, not like Jesus)

  15. Fantastic idea! This is something that is SO needed to help us little fish grow up to be big and strong :-)

    I’m really looking forward to seeing more about this and following your posts.

    Keep up the great work.


  16. I must admit I am eagerly anticipating this launch. I’ve only started to follow your work recently but I’ve quickly became an eager fan of your writing and your knowledge on blogging. Being a novice blogger myself your tips are invaluable to me as I am working hard to take my little humble home online to the next level. Kudos on your new venture. Kudos to you Jon.

  17. Looking forward to it.
    The trailer was great…certainly sets the expectation on a challenging level 😉

  18. Sounds like it’s right up my alley! Look forward to learning more.

  19. I’m willing and eager to follow you! I am but a humble servant of the blogosphere – please instruct me.

    What are your goals with the new blog?

  20. I am new to the blogging scene and will definitely be waiting for this to launch- subscribed and waiting.

    The trailer is excellent by the way.

  21. Sweet trailer, Jon.

    How’d you make it? Can you point us to a resource?

    Good luck,
    Joe Hage

  22. Congratulations Jon! Looking forward to the launch. Well done on the landing page by the way… :-)

  23. You’ve raised the bar again. Since I’m a Guest Blogging pupils of yours, I’m better equipped to reach it. #BoostBlogTrafficPrerequisite 😉

  24. This is quite the popular topic lately.

    I see how you’ve done it here. Make the big announcement to direct to a landing page with video and a signup form.

    Engage with video.
    Build your list before you launch the content.

    I guess that’s lesson 1!

  25. Straight up awesome. Just signed up. I was actually wondering why this hadn’t happened sooner. Love your work, Jon, and can’t wait to learn more from you.

  26. Congrats! I’m so there! That trailer is hot, by the way. HAWT!!!

  27. Just signed up Jon and looking forward to it!

  28. More like Jonathan Blahrrow.

    (I signed up)

  29. Oh I’m sure Sonia is the sweetest thing 😉 but Brian, well…. now it’s all coming out (only joking ugys. love you really :))

    Good luck with the new venture Jon – will be heading over to check you out!


  30. It said “by Jon Morrow” on it, so I signed up.

    Then I read it. I had already signed up.

    When, Jon? Stop teasing already!

  31. While this post was just to highlight the launch of something new. I should definitely pat your back on writing it in such a way that makes you stick rather than feeling as an Ad….

    Also you said u are branching to launch a blog. By the initial impressions it looks like an info product !

  32. Love it! I am one of those woking diligently at my blog (for two years!) and barely seeing any results. i get plenty of Twitter followers daily, but they are not converting to blog readers. I’m ready!
    My blog is here:

  33. Any new break away needs lots of support and validation. Congrats and keep heading toward your dreams. I’m sure you can teach me a lot.

    And it is great when your friends help to light your booster rockets. I do have a little reservation about one supporter, James Chartrand who writeth funnily. He writes: “You know that scene in when Harry met Sally….” Not sure what to make of that. New dialect? New online jive talk? Bad sentence structure and grammar?

    Oh, well maybe that’s some of what I have to learn about traffic. What ever hooks the audience is good. Use it.

  34. Hehe, at first I thought – well this post by itself is already awesome marketing. And then I saw the trailer – THE TRAILER FOR A BLOG – what a way to start with a bang! Truly looking forward to it, Jon!

  35. I am already on the pre-launch list. Can’t wait to see what its all about.

  36. Fantastic trailer – just like a Michael Moore film..! 😀

    I’m signed up, and looking forward to it.



  37. Oooh, sounds great.. I’ve always wanted to be a Warrior.. can I be a Warrior Lord perhaps??!!

  38. I’m currently pissed, not by spammers and hacks, but by MIshka the talking dog who I saw on NBC news tonight. 55 million you tube hits for ‘I love you’ and I write thousands of words and get doodly squat. Ah, the cruel mistress that is the internet….

  39. Hi! Well, I’m sure you are going to do outstanding job. But if you really want to teach people how to start a successful it’s a little unfair to that on copyblogger. Because not everybody can do that. On the other hand you are absolutely right, if can announce a new project in a higly visible place you should take you chance :).

    • I’m sorry, but “you can do that but I can’t” is the oldest excuse in the book, and it’s a bad one. I can see how it would feel that way, but the truth is, everybody CAN find a highly visible place to announce their blog, if they want to. You just have to spend time building a relationship with them, so they are willing to help you.

      • And the great thing about people with audiences is that they’re always looking for stuff to share with those audiences. Sometimes a polite email conversation is enough.

      • @JM: It’s not an excuse. Personally I started blogging just for fun and only later it became “part of my business”. When I started to contact people from my niche, most of them knew my blog and it was quite easy to convince them about anything. But if you’ve never been blogging before and nobody knows your nick, it’s really hard to find anybody to say: “Yeah, you are welcome to post in my space!”
        What you did here is a great shortcut but I’d like tu see one single newbie who started the blog in your way. I repeat, you did a great job in the past and now you can take your opportunity … but does it mean that the best way to start a blog is to work for a long time for someone else?

        • Jon started as a newbie just like all of us did. We all have to put the work in, one way or another. It doesn’t have to take a million years, but it’s not Overnight Success Million Dollar Cash Secrets either.

          If you hustle, you can make those connections and start benefiting within months, not years.

  40. I was all excited about the trailer, and then I get hit with the unsupported Flash warning message!

  41. Excellent! I just found you a couple of weeks ago, and have learned enough to cause a total synapse collapse already – Thank you and I will see you there….

  42. Hi Jon!
    I’ve signed up – been reading your posts here for a while so I know the is going to be worth it!
    Oh, and can I say this is one of the best blog trailers I’ve seen in a while.

  43. oh man, I feel like a sports agent after reading Jerry Maguire’ s mission statement. you said what needs to be said. can’t wait for your post.
    be strong

  44. Can’t wait for the next bit! :)

  45. Im looking forward to it Jon soundz great…

  46. The question now is : why did it take you so long before you start your own blog?

  47. Wow Jon, that trailer give me goosebumps – I’m a geek when it comes to online businesses and good video trailers. Can’t wait for your new online magazine to launch. Congrats and best of luck!

  48. Wow! For starters, that trailer kicks a–! This is terrific news, long overdue and I’m sure we will all be better for it! Looking forward to it….

    Best of luck,


  49. That was an epic trailer! You must be so proud that there are so many blogging heavyweights having such complimentary things to say about you. I’ve signed up to your notification list and wait eagerly in anticipation of the launch!

  50. Fantastic trailer. Looking forward to the launch!

  51. Waiting for the launch. have a nice day.

  52. Dale Buckeridge :

    You are not the only one who is pissed off. I wanted to enter into this business because its the kind of writing I enjoy. I have spent close to a $1000 at AWAI to learn the correct way of copywriting. However in the process I have been learning about internet marketing in a good way and bad way. I have registered with Click Bank and not sure if Harvey Segal is good info or more bling. I just recently received my blog domain with word press “” I think word press is a good thing…..I hope. But…..I have been reading every word from you and Sonia which seems the best thing I have done lately…….and it is still all confusing as all hell because of all the bling bling people out there. What I thought might be fun is starting to turn into a night mare. I am not looking for a fast dollar, just a real legimate internet marketing business. The problem is all the bling people have made it almost impossible for us newbies……but I guess that is what they actually want to do!

  53. I’m ridiculously excited about this blog!!! Go Jon!

  54. Still the blog is not launched?

  55. I was lucky enough to have Jon call and give me some tips on my blog back when it had just a few hundred subscribers…and now it has nearly 10x as many.

    All I can say about Jon is…just sign up.

    Can’t wait to see what you’ve got for us on the new site, Jon!

  56. Wow!

    I came over to this site(Via the above article) looking for How to increase blog traffic tips, I was met with a promotional video for a site launch, that resembles an emotion filled Movie release.

    All that was missing was ” Coming to a theater near you”………at the end of the clip.

  57. While I like most of the stuff you guys (and gals!) do, I’m curious why you are hyping the Genesis Theme. Are you getting a cut???

  58. Jon … I just signed up for your new blog and I’m waiting to see if you really, really, really can help me increase my traffic and list sign ups – or if you are just another one of the hundreds of “fake” marketers out there trying to make a quick buck from affiliate marketing etc.
    I’m waiting …