Comments on: Why Brains Crave Beneficial Copy

By: Three Ways to Make Your Competitors Irrelevant | Copyblogger

Three Ways to Make Your Competitors Irrelevant | Copyblogger — Tue, 27 Oct 2009 16:23:16 +0000

[...] tell you over and over (and over) to focus first on benefits rather than features, because people decide to buy based on [...]

By: BrianJUY

BrianJUY — Fri, 28 Aug 2009 04:37:53 +0000

Give the readers a WIIFM (What’s In It For Me)… But, don’t give the WIIFM right out of the gate.

Before you do, build a little anticipation through the story you are conveying that “hooks” the reader and makes the reader want to read the next line (regardless if it’s a blog, ad, article or anything else).

Once your reader is “hooked”, then you give them a WIIFM or two followed by a Call-to-Action at the end… They should be eager to move to the next step.

Example Real Estate Ad, Objective Lead Capture (Hook, Hook, WIIFM, Call-to-Action):
“-Are you in the market for a new home but not ready to deal with a Real Estate Agent yet?
-Would you rather start your real estate search online, and then contact an agent when you are ready?
-For your FREE access to the Metro Online Home Search, CLICK HERE NOW.”

By: The Freelance Copywriter’s Unfair Marketing Advantage | Copyblogger

The Freelance Copywriter’s Unfair Marketing Advantage | Copyblogger — Sun, 19 Jul 2009 18:52:55 +0000

[...] thing every copywriter knows is that brains crave benefits. And yet, when it comes to marketing themselves, many freelance copywriters seem to focus only on [...]

By: Bamboo Forest - PunIntended

Bamboo Forest - PunIntended — Fri, 17 Jul 2009 00:09:49 +0000

Very good reminder here. I’ve been writing quite a few pitches of late–this is a necessity.

By: The Art of Persuasion (Part 1 of 3): Storytelling & Observation | WpBlogHost

Thu, 05 Mar 2009 01:21:17 +0000

[...] Try reading Copyblogger’s Why Brains Crave Beneficial Copy. If you think about it, a sales person must be a persuasive talker/advertiser. Great sales people sale benefits and not only features. [...]

By: The Ten Commandments of New Social Media | Remarkable Communication

The Ten Commandments of New Social Media | Remarkable Communication — Thu, 21 Aug 2008 04:53:15 +0000

[...] Reading Typos aren’t necessarily a big problem, although you notice you never see one on Copyblogger, Problogger or Seth’s Blog. Vague, weak, insipid or meaningless writing are a big problem. [...]

By: farouk

farouk — Thu, 15 May 2008 10:59:22 +0000

i guess this happens because the person visualizes the reward in his mind which makes it appear to be real for the subconcious mind

By: The Art of Persuasion (Part 1 of 3): Storytelling & Observation « Aqwer96’s Weblog

Fri, 14 Mar 2008 09:01:05 +0000

By: Take Back Your Brain! » Blog Archive » Your brain wants benefits

Take Back Your Brain! » Blog Archive » Your brain wants benefits — Mon, 10 Mar 2008 23:27:58 +0000

[...] Why Brains Crave Beneficial Copy – post on copyblogger.com [...]

By: The Art of Persuasion (Part 1 of 3)

The Art of Persuasion (Part 1 of 3) — Sat, 23 Feb 2008 19:24:33 +0000