Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Reader Comments (18)

  1. I can’t agree more Content marketing is becoming more important day by day to every business. An excellent insight to content marketing.

  2. Thanks Beth! I just recently broke out and started my own local marketing service in Oregon. Content is my biggest theme for the service because it is exactly what built my other ventures online… Most of this was due to people like you and others here on CopyBlogger who actually offer real and useful “content” that can be used effectively. So thank you again Beth and please share some more of your thoughts about local marketing here as often as you can…would love to read it!

  3. A really inspiring case study. Good point about just answering customers question as a way of generating content. The hardest part typically is coming up with ideas to talk about but by letting your customers handle that part, you also will be contributing pieces that will be of more interest to them as well.

  4. I love this post. It’s filled with great bits of advice and wisdom. It’s good to se how brick and mortar business owners can use content marketing to promote their businesses. I especially like the last piece of advice to “be gutsy.” I’m also a teacher and understand how/why being a teacher lends itself to creating content.

  5. It’s interesting that Marcus says he doesn’t use social media much for the pool business – but it is more important to Sales Lion.

    I think that goes to show that certain types social media will work with some products and industries (or audiences) – while it can just end up being a waste of time for others.

    Really interested in hearing that TedX Talk and in the upcoming book. Sounds good.

  6. Its sad to see that most brick and mortar stores are going the way of the dodo. Especially with the video game market and Gamestop

  7. What an inspiring article. “They Ask, You Answer” is such a simple philosophy that sums up everything you really need to know about content marketing.

    “My wife can go to the grocery store and buy whatever she wants. That may sound silly, but knowing this is very, very satisfying.” It doesn’t sound silly at all to anyone who’s ever done their grocery shopping with a calculator in their hand and it reminds us why most of do what we do – we want to provide for our families.

  8. Really interesting case study. I’m telling clients who are searching for blog ideas to go back and think of the questions they’re being asked all the time. Glad to see that strategy has worked so well. If people are asking in person, chances are they’re searching online for it as well.

  9. Thanks for your efforts you put to create this case study. But I have a question. You said you don’t use social media for pool bussiness? Why any perticular reason for that?

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