Comments on: Five Ways to Bulletproof Your Copy http://www.copyblogger.com/bulletproof-copy/ Online marketing that works Thu, 09 Feb 2012 12:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: susanne Jerome http://www.copyblogger.com/bulletproof-copy/#comment-1058183 susanne Jerome Thu, 01 Dec 2011 16:27:25 +0000 http://www.copyblogger.com/?p=3311#comment-1058183 Yipes! my post was not good writing. One needs to look at something at least twice. Your article has a simple point: you can't sell to everyone. Then you mention some ways of getting through to various customers using examples, with warmth. Yipes! my post was not good writing. One needs to look at something at least twice. Your article has a simple point: you can’t sell to everyone. Then you mention some ways of getting through to various customers using examples, with warmth.

]]> By: Six Fatal Writing Flaws You Make And Their Easy Antidotes http://www.copyblogger.com/bulletproof-copy/#comment-969677 Six Fatal Writing Flaws You Make And Their Easy Antidotes Tue, 19 Oct 2010 16:38:08 +0000 http://www.copyblogger.com/?p=3311#comment-969677 [...] you find yourself with knobby writer-knees when speaking to a sea of unknown readers, set your voice in a specific direction. I often write to my wife, son, daughter, mom, dad, or good [...] [...] you find yourself with knobby writer-knees when speaking to a sea of unknown readers, set your voice in a specific direction. I often write to my wife, son, daughter, mom, dad, or good [...]

]]> By: Kenn Crawford http://www.copyblogger.com/bulletproof-copy/#comment-969675 Kenn Crawford Tue, 19 Oct 2010 16:30:35 +0000 http://www.copyblogger.com/?p=3311#comment-969675 Great stuff, Sean. Wonderful advice. It really opened my eyes and may me wonder who I am, or should be, writing to. -Kenn Great stuff, Sean. Wonderful advice. It really opened my eyes and may me wonder who I am, or should be, writing to.

-Kenn

]]> By: Earning money writing articles? « Gia Scott http://www.copyblogger.com/bulletproof-copy/#comment-922935 Earning money writing articles? « Gia Scott Fri, 04 Jun 2010 05:39:50 +0000 http://www.copyblogger.com/?p=3311#comment-922935 [...] Five ways to bullet proof  your copy [...] [...] Five ways to bullet proof  your copy [...]

]]> By: The Eminem Guide to Becoming a Writing and Marketing Machine | Copyblogger http://www.copyblogger.com/bulletproof-copy/#comment-772088 The Eminem Guide to Becoming a Writing and Marketing Machine | Copyblogger Mon, 23 Nov 2009 15:37:03 +0000 http://www.copyblogger.com/?p=3311#comment-772088 [...] best tracks harbor some of the tightest writing I’ve seen in any medium. One has to wonder just how long he spends on each song, considering how [...] [...] best tracks harbor some of the tightest writing I’ve seen in any medium. One has to wonder just how long he spends on each song, considering how [...]

]]> By: uggs http://www.copyblogger.com/bulletproof-copy/#comment-742221 uggs Fri, 09 Oct 2009 07:03:18 +0000 http://www.copyblogger.com/?p=3311#comment-742221 There are a fraction of folks who are as likely to open their wallets as I am to take my 7 year old daughter with me to the next Tarantino flick. Don’t even try selling to these people. It’s a waste of your time and is likely damaging to your sanity. Make certain however, that you’re hitting 100% of anyone who will lend your offer honest consideration. Thanks for your information, i have read it, very good！ There are a fraction of folks who are as likely to open their wallets as I am to take my 7 year old daughter with me to the next Tarantino flick. Don’t even try selling to these people. It’s a waste of your time and is likely damaging to your sanity. Make certain however, that you’re hitting 100% of anyone who will lend your offer honest consideration. Thanks for your information, i have read it, very good！

]]> By: Kathleen Hanover http://www.copyblogger.com/bulletproof-copy/#comment-651029 Kathleen Hanover Sun, 21 Jun 2009 17:38:50 +0000 http://www.copyblogger.com/?p=3311#comment-651029 @Brent, I don't think it's "arrogant" if you are indeed the archetype of your target market. That's what makes personas so effective, after all. Human beings aren't generic; that's why generic copy doesn't work on them. When I write sales copy, I hound my clients until they cough up as much information as possible about the person I'm selling to. (Not the group, the person.) I need to know what keeps that person up at night. I need to know how they make decisions. I really, really need to know what matters to that individual. And that's how I write all my copy. In fact, I've turned down a couple of jobs where I was specifically asked to write one-size-fits-all sales copy. It's not in my best interest to create work product that doesn't...well, work! It's a waste of my client's money and a waste of my time. @Brent,

I don’t think it’s “arrogant” if you are indeed the archetype of your target market. That’s what makes personas so effective, after all. Human beings aren’t generic; that’s why generic copy doesn’t work on them.

When I write sales copy, I hound my clients until they cough up as much information as possible about the person I’m selling to. (Not the group, the person.) I need to know what keeps that person up at night. I need to know how they make decisions. I really, really need to know what matters to that individual. And that’s how I write all my copy.

In fact, I’ve turned down a couple of jobs where I was specifically asked to write one-size-fits-all sales copy. It’s not in my best interest to create work product that doesn’t…well, work! It’s a waste of my client’s money and a waste of my time.

]]> By: Brent "small business trainer" http://www.copyblogger.com/bulletproof-copy/#comment-650629 Brent "small business trainer" Sun, 21 Jun 2009 08:38:57 +0000 http://www.copyblogger.com/?p=3311#comment-650629 I always write to myself because I believe I am writing for people like me. That may be arrogant but I believe that I am discerning, cynical, skeptical, easily led, love a good story, romantic, emotional, hopeful and trusting. Damn, I'm a mess of contradictions, just like everyone else. Excellent post by the way, problem for me is now I have to read some more of this blog and I should be working. I always write to myself because I believe I am writing for people like me. That may be arrogant but I believe that I am discerning, cynical, skeptical, easily led, love a good story, romantic, emotional, hopeful and trusting.

Damn, I’m a mess of contradictions, just like everyone else.

Excellent post by the way, problem for me is now I have to read some more of this blog and I should be working.

]]> By: Write to One Person « HEADLINES FROM FLOYD http://www.copyblogger.com/bulletproof-copy/#comment-643705 Write to One Person « HEADLINES FROM FLOYD Tue, 09 Jun 2009 20:30:20 +0000 http://www.copyblogger.com/?p=3311#comment-643705 [...] I was reminded of this strategy today when I saw a post at copyblogger, Five Ways to Bulletproof Your Copy. [...] [...] I was reminded of this strategy today when I saw a post at copyblogger, Five Ways to Bulletproof Your Copy. [...]

]]> By: Recommended Reading | design work life http://www.copyblogger.com/bulletproof-copy/#comment-643155 Recommended Reading | design work life Mon, 08 Jun 2009 14:01:45 +0000 http://www.copyblogger.com/?p=3311#comment-643155 [...] Five Ways to Bulletproof Your Copy [...] [...] Five Ways to Bulletproof Your Copy [...]

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