Business Bloggers Rock

Big companies are paying big money to another company that creates and manages private, branded online communities.

Why?

  • 82% of community members said they were more likely to recommend the company’s products than before joining the community
  • 54% said they were more inclined to purchase products from the company since joining the community

You’re doing the same by blogging, for very little (if any) out of pocket.

Therefore, you rock.

But please, don’t feel like you need to post every day to succeed. In fact, one or two quality posts a week is likely all that is necessary.

Here’s 10 reasons why I may be right about that.

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Comments

  1. I’ve signed one five figure blogging gig in the last couple of weeks and have a meeting on Friday about another.

    Beats writing for contextual ad dollars.

    Kinda validates what we’ve been saying.

  2. Yep!

  3. All those bad wishes on my suns came back to bite you :)

  4. How do you develop those relationships with companies looking for others to develop their branded online community?

  5. Kathy, if things keep heading in the same direction, I think “blogger” as job title will flouish in companies with say 20-100 employees. Right now, I see the biggest potential for solo professionals and very small businesses to gain outsized benefits from the power of good blogging.

    You might want to contact Mike (in comment one) and see if he’ll share some tips with you. He’s a good guy.

  6. There’s a lot of buzz going around right now about the posting everyday thing. I think you’ve just got to find your groove…

    – Bryan
    http://www.BryanCFleming.com

  7. Kathy,

    It helps if you’ve been immersed in an industry for a couple of decades, like I have.

    It helps that I’m 43 and not 23. Most people in that age bracket don’t have the knowledge or credibility to approach a company with a plan to help them garner a bigger market share.

    That’s why they seem to blog about blogging and not about an industry.

    BTW – the site linked to my name is not one of my paid blogs…I don’t advertise those.

    I’d be delighted to offer an opinion on what, where and how you can help some company do a better job of selling themselves.

    Just go over to my blog and send me an email or leave a comment so I can contact you, if you’re interested.

    I’ve coached a couple of other bloggers into better gigs and helped some others find themselves and would be glad to try and help you.

  8. I’ve never understood the drive to post 5 to 7 a day.

    Somewhat like cell phone overusage, You’re just not that important.

    Then again, there are certain acquaintances that, if they slowed, would definitely bum me out…

  9. Thank You! I actually prefer blogs that do one or two posts a week that are quality. I’ve started to whittle down my RSS feeds, because there’s only some much time every day.

    The idea that you have to post everyday is still enmeshed from a time before RSS.

  10. You know, I think what has really driven the whole “post at least once a day” thing is once again, the search engines. Search engine marketing has become such a dominant aspect of the Internet that (like with keywords) people continue to do things that allegedly please Google while alienating people. People seem to think “Google loves lots of updating, so who cares if I have no regular readers because most of my posts are marginal and there’s simply too many of them.”

    That defies logic.

    For example, back in the early ezine days, the rule was no more than one mailing a week, in order to avoid overburdening the reader. Of course, there were and continue to be exceptions, but it depends on the content. Not all subject matter is suitable for daily posts (and certainly not multiple daily posts).

    I believe most business bloggers need not post more than once or twice a week, and that’s a rhythm that I’m comfortable with for Copyblogger.

  11. Nick Wright :

    We all know that blogs are relationship builders.

    With that being said….guys, how do you kill any chance you have of building a relationship with a new girl that you meet? You keep calling her — non-stop.

    She gets annoyed. She tunes you out.

    That’s kind of how I feel about bloggers who post non-stop. It’s just too much, and I tune them out.