Copywriting Articles and Advice

The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)


Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

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How Neuroscientist Michael Grybko Defines Storytelling


Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define storytelling from a scientific standpoint.

If you missed the first two installments of The Writer’s Brain — on How Neuroscience Defines both Creativity and Empathy — you can find them on and iTunes.

In this file, Kelton Reid and Michael Grybko discuss:

  • Why storytelling is the default mode of human communication
  • How empathy makes storytelling such an effective tool
  • Why Hollywood continually taps into ‘The Hero’s Journey’
  • How blueprints help writers connect with their audience
  • Why reading fiction makes us more empathetic
  • Writers’ addiction to stories (especially the dark ones)
  • Where humanity would be without storytelling

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The Writer Files on iTunes

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Bringing More Emotion into Your Writing, from the Inside Out


Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it?

Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those who write content for the web.

But sometimes we mistake professionalism for whitewashing, and we miss out on using a full range of emotions to create content worth reading and sharing.

Confessions of a Pink-Haired Marketer host Sonia Simone recently saw the wonderful movie Inside Out, and it sparked some thoughts about how professional writers bring emotion to their work.

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Let This Stupid Machine Read Your Copy Out Loud


You know that conventional wisdom that you should read everything you write out loud? Let’s put a twist on that advice.

Say you lost your voice. Or are simply lazy. But you just finished a 300-word article and are ready to refine it. It’s natural to read it out loud to see how it sounds.

So let’s say you do that two or three times. But you are still not satisfied with it. So you want someone else to read it.

But no one is around. Enter Ginger.

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This Free App Will Help You Write Bold and Clear Copy


So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.”

It’s called the Hemingway Editor. It’s simple to use, but the questions remain: Does it work? And how does Hemingway actual stack up against his own app?

That’s what this episode is all about.

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4 Writing Lessons from a Depressing Music Project


Hey, because this is episode 90 of Rough Draft, let’s do something a little different today. Let’s talk music.

Do you recognize any of these names?

  • The Antlers
  • Real Estate
  • Tune-Yards
  • M83
  • Beirut
  • Wye Oak
  • Feist
  • Tom Waits
  • The Head and the Heart
  • James Blake
  • Radiohead

If you do recognize any of those names, then Demian Farnworth can probably predict this about you: you prefer music on the margin over music in the mainstream.

And you had your ear to the ground in 2011.

If you don’t, and prefer the mainstream over the marginal, then you likely recognize at least two names: Tom Waits and Radiohead. Demian will tell you why that’s important in a few minutes.

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