Copywriting Articles and Advice

The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.

The Martin Luther King, Jr. Guide to Inspirational Writing

Image of Dr. Martin Luther King, Jr.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

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Position Your Content Curation for Success With These Five Essential Elements

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.

We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.

Here are a few sample issues:

Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.

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The Best of Copyblogger: 2014 Edition

Copyblogger team at conclusion of Authority Intensive

It’s that time of year again …

The time of year when we wind down one year in anticipation of the next by taking a final look back at the best of the best content published here at Copyblogger during the last calendar year. It’s become an annual tradition.

But first, I want to highlight the best Copyblogger moment from 2014.

And it’s an easy one to pinpoint.

It’s the moment when our entire team received an ovation at the conclusion of Authority Intensive in May (see image above, taken by Godhammer).

I’ve never been prouder to be a member of the Copyblogger team, and I can’t wait to have an even better experience in May 2015 at Authority Rainmaker.

I hope you’ll join us.

And now, without further ado, here are the best posts published on Copyblogger in 2014, as chosen by our staff and by you (based on your visits and shares).

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3 Subtle Content Techniques That Make Your Offer Addictive

guinea pig eating a piece of red chicory

Leading up to my wedding, I indulged in one of the most lavish things.

No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture.

I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks.

How did it happen?

Simple, subtle, persuasive content.

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The Most Important Lessons You Should Have Learned in 2014

The Lede Podcast logo

For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it should.

But the end of the year is also a time for purposeful reflection — for considering the successes and failures of the year gone by, and for making sure that lessons have been learned and that plans are in place to hit the ground running in the new year.

On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015.

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Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

stones balancing on top of each other

Let’s be clear: You need emotional appeal in your writing.

Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states.

But when you communicate with your audience, you need to strike the right emotional balance.

In fact, getting heavy-handed with emotional appeal in your writing can backfire and potentially harm your credibility.

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