Copywriting Articles and Advice

The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.

Brian Kurtz on Avoiding the ‘Entrepreneurial Gap’

entrepreneurial-gap

Today’s guest on Hack the Entrepreneur has recently ended a 34-year career as a serial direct marketer and made the transition from intrapreneur to entrepreneur.

He made this transition while taking Boardroom Inc. — which he worked within and later became a partner of — from around $3 million in revenues in 1981 to a high of $150 million and creating marketing messages that have reached more than one billion people.

As of last January, Jon Nastor’s guest made the official and final step into entrepreneurship with the launch of his own consulting business. To kick it off, he held a conference called The Titans of Direct Response and featured today’s greatest direct marketing entrepreneurs.

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Scott Stratten Versus Ryan Deiss at Authority Rainmaker: Who’ll Be Left Standing?

Authority Rainmaker 2015 speakers Scott Stratten and Ryan Deiss

It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado.

In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to sell products and services and grow your business.

Scott now has more than 175,000 people following his daily rantings on Twitter, and was named one of the top 5 social media influencers in the world on Forbes.com. He’s also the author of four best-selling books, including the recent UnSelling: The New Customer Experience, which was just named “Sales Book of the Year” by 1-800 CEOREAD. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

You’ve heard this from us, right?

In the opposite corner, we’ve got Ryan Deiss, who is also a proponent of using a media strategy to grow audiences and create trust and authority. Ryan, however, is also a massive proponent and practitioner of testing and conversion optimization.

Ryan is the co-founder Idea Incubator LP and CEO of DigitalMarketer.com. Over the last 36 months Ryan and his team have:

  • Invested over $15,000,000 on marketing tests
  • Generated tens of millions of unique visitors
  • Sent well over a BILLION permission-based emails, and
  • Run approximately 3,000 split and multi-variant tests

Pretty impressive, yeah?

And right in the middle, literally and figuratively, is me. I’ll be acting as referee to make sure there’s no kicking or biting. As moderator, I’ll bring a perspective that is heavy on both customer experience and conversion optimization to see if we all can’t just get along.

You won’t want to miss this showdown, taking place just before Henry Rollins takes the stage to deliver the closing keynote. And with our Early Bird pricing still in effect until April 1, you don’t have to.

Join us in Denver for Authority Rainmaker. It’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.

Get all the details and register here. See you in May!

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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The New Authenticity and Authority: What it Looks Like, How to Use It

Image of Jon Stewart

Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.

First, because the show is insanely popular.

But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century.

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Split-Testing 101: How to Know Which Words Work

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.

To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing.

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