Posts categorized as Copywriting

American Flag

July 4 is Independence Day here in the States, which, for most of us, entails the risk of losing:

  • your fingers to cheap fireworks;
  • your waistline to hot dogs;
  • your liver.

All of which, as a red-blooded American, I support wholeheartedly. But if you’re spending today celebrating the country’s independence, how about putting some attention on your own personal independence?

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Kindle Ebook

You’ll see one theme come up again and again on Copyblogger. If you want to create real revenue with your blog, you need to have something worthwhile to sell.

Most sites are disappointed by the nickels and dimes that come in from advertising. If your site gets massive amounts of traffic, it can work, but if not, you’ll want to find a much more profitable source of revenue.

But most of us find that it’s not all that easy to translate high-quality content from your blog into a high-quality product for sale.

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Blame Canada

Canadians are a funny lot.

They use strange words and spell with a U. They kiss cod. They enjoy being frozen solid nearly 8 months a year, and they call their money Loonies and Toonies.

Don’t get me wrong; they’re nice people just the same. They’re nature lovers and humanitarians and they like things simple and friendly.

And contrary to popular belief, they’re actually pretty smart.

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Chihuahua with mohawk

I used to think being “right” was a big deal.

I had to say the right thing, dress the right way, know the right people, read the right books, live in the right neighborhood, go to the right school. It wasn’t because I wanted to, exactly, but because I thought it was a prerequisite for success.

If you want other people to respect you, then you have to look and sound a certain way, right? Makes sense, if conformity is all you’ve ever been taught.

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Death by Long Tail

Welp, it’s time once again to log out of WordPress and turn out the lights.

Once again, blogging is dead.

Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence.

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Choir

“Hey man, spare some change?”

Rain or shine, the professional panhandler works a busy corner every day in my neighborhood. He sets up shop right by the ATM, on the theory that people who have just withdrawn a hundred bucks are more likely to give him a dollar or two.

The location is good, but prospecting is tough. Day in, day out, he sits on a stoop, asking people for a couple of bucks. He sees it as a numbers game – 98% of the people who pass by will say no or just ignore him, but if he asks enough people, a few will pony up.

Is panhandling effective?

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