Copywriting Articles and Advice

The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.

The Key Element of 21st Century Persuasion

The Key Element of 21st Century Persuasion

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.

Ten days later, he was discharged from the hospital … the cancer was gone.

That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.

We’re back for the fall season of the New Rainmaker broadcast, this time looking into the unstoppable power of belief, and what it means for doing business in the 21st century.

In this episode you’ll discover …

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The 7 Things Writers Need to Make a Living

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If you’re a writer, you might have heard this most of your life.

People don’t make a living writing. You should find something practical to do with your life.

Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession.

And yet.

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Two Important Announcements for Writers

First, you may have seen yesterday the abrupt announcement that Google is, at least for the moment, discontinuing their Authorship functionality for search results and webmaster tools.

For those in our Authority community, as well as those in our Certified Content Marketer program, we’ll be holding a special live Q&A session with Brian Clark on what this means for web writers as we move forward. Just log in to your Member Dashboard to find out how to attend. You’ll also get your usual Tuesday email with all of the instructions.

And secondly, if you aren’t in one of those programs yet, the window is closing to join the Certified Content Marketer program at 5:00 PM Pacific time today.

If you’re a professional writer who could use more assignments, better pay, and the best shot at the most interesting, rewarding projects, it’s well worth your time to check the program out.

Grab all the details here — and remember, the deadline to enter is 5:00 PM today.

(And Authority members, don’t forget — make sure you’re logged in to your account in order to get your preferred pricing on the program.)

Update: As promised, the Certification program is now closed to new applicants. But you may be interested in joining Authority, our community of web writers and marketers. We offer a wealth of information, advice, and support, with fresh exclusive content nearly every month of the year.

Learn more about Authority here.

Clueless About Technical Writing? Get Started With These Essential Tips

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Technical writing is like copywriting’s old, boring uncle.

In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.

Copywriters may think technical writing is simple, but it actually presents a number of challenges unique to the discipline.

If you receive a technical writing assignment, will you know how to handle it?

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An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge.

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Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?

Want to convert those leads to customers and clients?

We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.

These 16 high-impact ebooks plus our 20-installment email course deliver the techniques and strategies you need to know to become a much smarter marketer online.

Find out more and sign up (free) right here.

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

a row of mailboxes, the largest one is bright yellow with a painted smiley face

Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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