Copywriting Articles and Advice

The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)


Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you …

Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical, actionable tactics from conversion experts all around the world.

These are the people who know what to do to your landing page, in terms of design and content, to make people want to take action.

Amy has picked her top three takeaways that she thinks you, as a Hit Publish listener, will love, but she’s also linking to more resources on Rainmaker.FM to help you boost those conversion rates.

Read More…

10 Ways Specificity Helps You Build a Profitable Audience

why you should sweat the details

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

That means you have to use every writing tool you can to gain and keep audience attention.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.

Read More…

How to Use Humor in Content (Without Looking Like a Clown)


Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.

Read More…

How to Immediately Become a More Productive (and Better) Writer

a small step to improve your writing today

You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

You should. It’s not just theory; it’s science.

Read More…

The Perfect Anatomy of a Modern Web Writer [Infographic]

The Perfect Anatomy of a Modern-Day Web Writer (Infographic)

High school was an era of my life I never really want to repeat. Not because it was a nightmare. Yes, there was a little turbulence, but mostly bewilderment and embarrassment.

  • Why do I have to read The Old Man and the Sea while my gym teacher sleeps behind a newspaper?
  • Why do I have to stand in the cold with other lackluster teenagers waiting for a bell to ring?
  • And why am I wearing a white leather jacket with padded shoulders?

To this day, I have no clue why they gave me a diploma:

Me: Did I do something to earn this?

High School: No. Just leave, please.

Hey, not a problem. Happy to oblige. Yet, there was at least one high point during my dim career in secondary school.

Biology class. Specifically, the anatomy portion of biology class.

Read More…

How Local Businesses Can Use Content to Build Buzz about Their Brands


If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and Hit Publish host Amy Harrison has some specific ways to help you build your local profile through content.

This week’s show is inspired by a Dear Amy letter from a Hit Publish listener from the city Amy was born in: Hull.

He runs a local business and wanted to know whether it was possible for small local businesses to create the type of content that builds authority and attracts attention to the company.

The topic of creating local content is huge, so there are links to more in-depth resources in the show notes over on Rainmaker.FM, but today you’ll get an idea of where you can start with your local content creation.

Read More…