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Sex, Lies, and the Art of Commanding Attention

image of pretty womanIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Today, how to choose the power words that make headlines work harder.

Okay, show of hands.

Who wonders if their writing might be just a teensy bit boring?

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Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same

image of alarm clock at 1:30 AMI have a confession to make.

Over the last three years, I’ve quietly been sleeping with Copyblogger readers.

Not just once, but hundreds or possibly thousands of times.

I’ve slept with women. I’ve slept with men.

Young or old, successful or inexperienced, I’ve gone to bed with them all, often more than one per day.

And you know what?

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Here’s Your Invitation to the Copyblogger Holiday Headline Clinic

image of gift boxIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Today, sign up for our free headline clinic, coming later this week.

Do you ever have trouble with headlines? Most content marketers do, from time to time.

Well we have good news.

Continuing the theme of yesterday’s Headline Hacks announcement, Sonia Simone and I are getting together and holding a Copyblogger headline clinic.

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Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral

image of red gift bowIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Up first, a stellar special report for immediate free download.

Some people say Merry Christmas.

Others say Happy Hanukkah.

Still others believe the holiday season is a massive conspiracy created by corporate America to part you with your money.

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5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

image of miracle on 34th street poster

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season.

One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey.

The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …”

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3 Simple Steps for Staring Down Writer’s Block

image of tire in the desert

Writer’s block feels like the end of your world.

Firstly, there’s the frustration — not being able to do something you love, that normally works like a dream.

Like getting into your finely-tuned, lovingly-polished car, turning the key and hearing a pathetic splutter. Or hitting the ‘Jump to Lightspeed’ button and watching the stars just sit there while the TIE Fighters close in.

Secondly, there’s the professional anxiety. If you’re an author, will you meet that deadline? If you’re a copywriter, can you still cut it for your clients?

Last and worst, there’s the identity crisis.

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