AKA the Episode Where Sonia Seizes All the Power …
If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)
You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.
It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.
In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.
And I (ahem) kicked all those jokers off the platform and am taking over.
Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.
Over the past few months, the team at Rainmaker Digital has been working hard to redesign Copyblogger.com.
We’re creating a new interface that will be easier to read and use. And we can’t wait to show it to you!
The new site isn’t quite ready yet. But in this post, we’re going to give you a sneak peek at what’s coming and why we’re making the changes you’ll see.
The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 when the adventure that began with a one-man blog in 2006 went to a whole new level.
The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.
“What should we call the new company?” I asked.
They both looked at me like I was crazy. “Copyblogger,” they responded in unison.
In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love.
Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob).
But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one.
And Demian had one particularly painful road block that made his journey way longer than it really should have been: he was the poet, but certainly not “the killer.”
At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes
Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.
After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)
Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.
Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.