On Pink Hair, Marketing, and Business on Your Own Terms

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.

The 4-hour workweek part is bogus, but the rest of it has some merit.

Read More…

Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.)

Today, I am going to bookend the week by announcing another big bet Copyblogger is making.

Although, now that I think about it, “bet” seems like the wrong word … because it implies risk; it implies uncertainty. And anyone who has worked with Pamela Wilson knows that risk and uncertainty are not in her professional word cloud.

So yeah, it’s not much of a bet. It would be more accurate to say that Copyblogger Media is banking big on Pamela Wilson, who officially took over the primary leadership role of the Copyblogger blog this week as our VP of Educational Content.

This means that I am stepping aside (more on where I’m going in a second), and I couldn’t have more confidence about leaving you in Pamela’s capable, caring hands.

Read More…

Why Copyblogger Is Killing Its Facebook Page

thumbs down

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.

Yep, I said. Let me at it.

Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.

Read More…

A Quick Note About the History of Labor Day That You May Not Realize …

This plaque appears on the memorial statue erected where Samuel Fielden was speaking when the riot broke out.

The first Monday of September is upon us, which means that it is Labor Day in the United States (and Labour Day in Canada).

Have you ever wondered why North America celebrates Labor Day in September, while many parts of the rest of the world celebrate International Workers’ Day on the first day of May?

Read More…

Save $100 on SMX East in New York

SMX East logo

Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city.

And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100.

Just use the code smx100copy at checkout to save $100.

Read More…

Stefanie Flaxman Joins the Copyblogger Team

Manager of Editorial Standards Stefanie Flaxman

This has been one hell of a month for the editorial staff here at Copyblogger.

First, three weeks ago, we informed you that Pamela Wilson was joining us.

Now today, I am pleased to announce that Stefanie Flaxman is joining our team too, in the role of Manager of Editorial Standards.

What does that mean? It means that Stefanie will be an internal advocate for you — making sure that every piece of content you lay your eyes on meets stringent standards for style and grammar.

It’s a role she is remarkably qualified to fulfill.

Read More…