Copyblogger Media Rebrands as Rainmaker Digital

rainmaker digital logo

The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 when the adventure that began with a one-man blog in 2006 went to a whole new level.

The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.

“What should we call the new company?” I asked.

They both looked at me like I was crazy. “Copyblogger,” they responded in unison.

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These 4 Sales Principles Can Improve Anyone’s Writing

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In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love.

Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob).

But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one.

And Demian had one particularly painful road block that made his journey way longer than it really should have been: he was the poet, but certainly not “the killer.”

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A Day to Be With Family and Remember

Sgt. Benton Thames inspects a sentinel before the sentinel begins his walk on the mat at Arlington National Cemetery.

At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes

Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.

After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)

Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.

Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.

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On Pink Hair, Marketing, and Business on Your Own Terms

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.

The 4-hour workweek part is bogus, but the rest of it has some merit.

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Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.)

Today, I am going to bookend the week by announcing another big bet Copyblogger is making.

Although, now that I think about it, “bet” seems like the wrong word … because it implies risk; it implies uncertainty. And anyone who has worked with Pamela Wilson knows that risk and uncertainty are not in her professional word cloud.

So yeah, it’s not much of a bet. It would be more accurate to say that Copyblogger Media is banking big on Pamela Wilson, who officially took over the primary leadership role of the Copyblogger blog this week as our VP of Educational Content.

This means that I am stepping aside (more on where I’m going in a second), and I couldn’t have more confidence about leaving you in Pamela’s capable, caring hands.

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Why Copyblogger Is Killing Its Facebook Page

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Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.

Yep, I said. Let me at it.

Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.

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