In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love.
Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob).
But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one.
And Demian had one particularly painful road block that made his journey way longer than it really should have been: he was the poet, but certainly not “the killer.”