Content marketing tools and training.
UPDATE: Submissions are now closed. Winners announced soon!
I hope everyone interested in affiliate marketing strategies and killer networking opportunities will be in Las Vegas January 11-13, 2009 for Affiliate Summit. It’s only the premier affiliate marketing conference around.
But 20 lucky people won’t even have to pay the conference fee to get in. More on that in a minute.
What’s the secret to effective affiliate marketing?
It all boils down to engagement.
If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.
But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.
Affiliate marketing isn’t that tough… if you’ve got attention and trust.
You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content.
Ideally, you want both.
Do you ever feel like the world is starting to look at lot like Bladerunner? Or maybe Minority Report. Something by Philip K. Dick, anyway.
We’ve got ads on grocery receipts, ads on toys, ads on cars, ads on diapers, ads superimposed on top of other ads, ads that look like tv shows, ads that look like movies, ads in our email box, ads in our snail mail box, ads in church, ads at school, ads on airplanes, ads in restrooms. Of course, that’s in addition to the traditional ads on radio, television, magazines and newspapers.
There are even ads on Sesame Street. Nothing is sacred.
Publishing online content is great… if you have something to sell.
Many people who publish online are still seeking that almighty advertising dollar, but the results for most are dismal. And there’s evidence that things will actually get worse, not better.
Why?
