What to Look for in a Professional Content Writer

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Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content.

Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company.

And increasingly, businesses are having a tough time finding the writers who know how to create that kind of content over time.

According to some recent research by Content Marketing Institute, the demand for content writers has grown by 320 percent … just over the past year.

And while in the past, about 10 percent of companies struggled to find qualified professionals, that’s risen to 32 percent this year.

One of the reasons I think organizations struggle is, they don’t always know what qualities will make for a genuinely productive, profitable hire. And as you might guess, I have a few strong opinions about that.

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Build Your List and Make Your Audience Love You with Recurring Content Events

family watching television

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

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Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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Entrepreneurs: This 8-Letter Word Will Revolutionize Your Productivity

in a laundromat, a man has his upper-body stuck in a dryer, his legs are flailing outside the machine

If you’re an entrepreneur, does any of this sound familiar to you?

  • You’re trapped in Outlook for up to seven hours each day.
  • You want to launch a podcast, but you have no clue when you’ll be able to edit it.
  • You only have time for a fraction of the marketing you need to do to promote your new blog posts.
  • You are afraid to customize your website design since there is a chance you’ll mess something up with the code (and spend the weekend fixing it).
  • Conversions on your product landing page are dropping — and you desperately need to optimize it.
  • You can’t remember the last time you didn’t work on Sunday.

Fewer than three years ago, this reality was all too real for blogger, podcaster, and business owner Chris Ducker.

He worked 14-hour days chasing his tail around to make a living while becoming a complete stranger to his family — until he found a smarter way to run his business.

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The Pain-Free Guide to Generating Valuable Leads From Online Forums

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Serious about making your living via the Web?

Then you’ve likely shelled out good money for an online course or subscription that includes access to a forum.

And if you’re anything like me, you eagerly devour the webinars, worksheets, and ebooks … but avoid the forum, as you would the pee-smelling seat on the train.

I’ve seen forums more tedious than an office cocktail party — chock-full of people who want to talk about themselves and cozy up to important people.

Not to mention it’s a total time suck to wade through all the threads before you find anything interesting.

But it turns out, my attitude was a bit cynical.

I recently found a different type of forum — one that changed my mind.

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13 Reasons to Be Pretty Damn Euphoric You Are a Freelancer

American flag

There is a good chance that by 2020 you will be self-employed.

An old Intuit report estimated that by that time nearly 40 percent of Americans will make their living as temporary workers — that is, as freelancers, business owners, or independent workers.

This could be good news.

Those who are not freelancers often look at those who are with a trace of envy. From the cubicle, the grass certainly looks greener. It is the life that you could have. And should have.

If only.

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