Content marketing tools and training.
Fact: Email is still (by far) the most profitable online sales channel.
That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial.
Once you start building that list, you always want more. It’s like crack, really.
Email subscriber count crack, to be exact.
For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about.
This led to poor quality web sites that ranked highly for valuable search terms, with the need to deliver quality products or services coming in a distant second.
Now that Google is making great progress in their effort to marginalize questionable SEO tactics, this approach to producing online content is finally going extinct.
You hear everyone talking about online content marketing, because with today’s Internet-empowered prospect, content marketing is what works.
And yet, you may be struggling with creating content that works for your business or your clients. Or maybe you’re just trying to take your game to the next level.
There’s a lot to learn, and even then you’re left asking potentially expensive and time-consuming questions:
I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.
I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.
You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.
Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.
Did you know there is a direct correlation between who you spend time with and what your life looks like?
True.
You tend to be happier if you hang out with happy people, more successful if you hang out with successful people, more pessimistic if you hang out with pessimistic people.
So if you’ve got some audacious goals and want to nudge them closer to reality, one thing you can do is spend more time with the people who have the qualities you want.
