Agile Content Marketing: How to Attract an Audience That Builds Your Business

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It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business:

How do I create a content marketing strategy that actually works?

That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you.

To help, I’ll be writing a few articles over the next several weeks, starting with this one. Each will progress from general to more specific at each step, to provide a blueprint for you to work from.

The first step is to get your head right.

In other words, you need to begin with the correct perspective to succeed with online content as a marketing tool.

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5 Ways to Build Long-Lasting Authority

Authority Intensive Post Image of John Jantsch

Authority is where it’s at these days.

Of course, as a Copyblogger reader you know that already.

Google values authority so much that it’s trying to build an authority measurement into its algorithm.

Authority has simply become the way to stand out and get ahead.

  • Business owners need to create authority around their business ideas.
  • Marketers need to create authority around the brands they represent.
  • Sales professionals need to create a kind of personal authority that turns them from unwanted pest to welcomed guest.

A great deal of the information put out on the topic of authority building centers on ways to create authoritative content, places to amplify that content, and even on the various plugins, SEO tactics, and networks one must use in order to build authority.

While much of that advice is relevant and essential, it often overlooks how the kind of authority that lasts is actually developed.

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

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There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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Have You Ever Thought About Starting Your Own Podcast?

image of a microphone

What’s holding you back?

For anyone who would like to start a podcast, but can’t quite get over thoughts like these …

“My voice sounds weird.”

“The technical skills needed to record, upload, and store audio files are so far out of my wheelhouse.”

“The cost of quality equipment exceeds my small budget.”

“I want to pee my pants when I think of speaking in public.”

Then our upcoming Authority audio seminar is just for you.

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How to Make Your Content a Star

the sun

Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

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The Worst Advice I’ve Ever Heard About Hustle

Image of Hustler

Money talks.

That’s what they say, and that’s what he said to me.

Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it too: go door to door and hustle porch renovations.

“In six months you could have enough money to buy a car,” he said. Just in time to get my permit. Independence beckoned.

The only problem was I hated selling door to door. I didn’t show up my first day.

You’d think I would have learned.

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