The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

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by Pratik Dholakiya 92 Comments

How to Write Interesting Content for a “Boring” Topic

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If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.

The secret to making so-called boring source material work is almost shocking in its simplicity.

It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.

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by Danny Iny 28 Comments

How to Build an Audience Using Gamification

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Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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by Jonathan Morrow 377 Comments

The Art of Being Interesting

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“Be interesting.”

It’s good advice, but it’s nothing new. You’ve probably known from the beginning that being able to interest readers is a crucial part of growing a popular blog.

It’s pretty obvious that no one is going to stick around unless they find your blog interesting.

But how are you supposed to do it exactly? How can you “be interesting?”

Far too much of what we write about attention and interest is abstract. We talk about differentiation, value, and triggers — all useful concepts, but you can’t point to them.

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by Johnny B. Truant