Meet the Tragic Poster Boy for the Emotional Brain


While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are.

Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even the most analytical among us make decisions with emotions.

They can disparage the emotions as much as they want, but the fact remains that without emotions we can’t make a decision in the first place.

And strangely enough, the one incident that seemed to break the influence that the age of reason had on the Western mind occurred on September 13, 1848.

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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How to Create a Deep Connection with Your Prospects and Customers

Two toddlers playing on their backs

When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”

Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.

I’m here. I exist. I want to be seen, and heard. I want to be recognized.

And as human beings, we never quite lose that. We might get a little more sophisticated about how we say it, but ultimately we all want to let the world know:

I’m here.

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The 8 Types of Images That Increase the Psychological Impact of Your Content

Close-up images of old school cameras

The importance of using images in blogging goes far beyond “looking nice.”

It’s actually deeply psychological.

For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.

And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.

Read on to learn about the eight most effective types of images, and where to find them online.

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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

Image of a mime staring at camera, mouth agape and hands open with palms facing camera

You have 0.05 seconds to make a good first impression online.

That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.

Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

Do you have any of the following?

  • Low conversions
  • High bounce rate
  • Short average visit duration
  • Low sales
  • Slow traffic

Then you need to optimize your website’s nonverbal first impression.

I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.

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6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

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