6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

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What to Do When You’re Sick of Your Blog

Let’s talk about your blog.

You might just have mentally winced — blogs can be a painful topic.

You know you should have one, because everyone tells you so. You know you should write blog posts on a fairly consistent basis. And you know you should publish regularly too.

But you don’t.

Just thinking about blogging makes you cringe.

You’re not alone. A lot of business owners feel the same way, and for three good reasons:

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3 Ways Your Web Design Can Better Connect You to Your Audience

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How do people recognize good web design?

There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference.

Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!

Nope. Only designers think that.

In most cases people just feel like there is something good about it. Maybe it’s that eye-catching font or maybe that vibrant color, but they never actually know for sure.

There is something more to good design than making it just look right.

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The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

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How to Write Interesting Content for a “Boring” Topic

Image of Vintage Temperature Gauge

If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.

The secret to making so-called boring source material work is almost shocking in its simplicity.

It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.

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How to Build an Audience Using Gamification

Image of Chessboard

Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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