Sorry, no time for explanations. The best I can do is this video.
If I’m not back again this time tomorrow, carry on.
Posts Filed Under Blog Psychology
Goodbye Everybody, I’ve Got to Go…
Why Brains Crave Beneficial Copy
You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.
This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?
Become a Master of Metaphor and
Multiply Your Blogging Effectiveness
The greatest thing by far is to be a master of metaphor - Aristotle
Aristotle and countless other masterful communicators have harnessed the power of metaphor to effectively persuade and inform. Metaphors allow you to make the complex simple and the controversial palatable. Conversely, metaphors allow you to create extraordinary meaning out of the seemingly mundane.
Do You Have an Enemy?
Here’s Why You Need to Find One
Seriously, it’s time to find a good enemy. Not sure why?
Effective marketing in a low-trust world means developing a bond with your prospects through your writing. One great way to do this is to share a perceived common enemy with your readers.
Now, before you run off to write that rant about the fellow blogger you love to hate, let me explain. While the common enemy you share with your readers can be a person, most likely it won’t be. It’s likely a group, thing, ailment, or a conceptual fear.
The Mark Twain Guide to Better Blogging
If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain, the artist formerly known as Samuel Langhorne Clemens. Twain is known for more notable quotes about more topics than you can shake a stick at.
And there’s no doubt in my mind that he would make an excellent blogger. Actually, he’d likely be a blogging guru.
The Five Essential Elements of an Influential Blog
What makes a blog influential?
Influence is often attributed to traffic and readership levels. But in reality, those are actually benefits that are symptomatic of something that precedes them.
How do we get people to pay attention to what we say in the first place?
Ultimately, a blog catches on just like any other idea spreads—it must somehow speak to people in a way that they want to hear. Your posts must fill a human need, and that will most often be at an emotional level, no matter how practical we think our subject matter is.
