The Single Best Way to Create Hit Content in Record Time

how to refurbish and republish your best content

Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?

You’re in luck, content marketer, there is.

But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.

If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?

Relax. What I’m saying is completely achievable. It’s called republishing.

Republishing is the process of updating and polishing an old article — and then publishing it on a new date. That’s it.

It’s something we do here at Copyblogger. It isn’t necessarily an easy publishing option either, if you want to do it right.

Dedicating time and effort to republishing benefits your content marketing efforts in several ways.

Today we’re going to explore five, as well as the steps to take to republish your own content.

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How Do You Compare to Serious Business Bloggers? [Infographic]

state of the industry - how serious bloggers are working today

Blogging remains the cornerstone of most content marketing efforts.

  • According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
  • The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t.
  • According to Demand Metric, 59 percent of B2B marketers consider blogs the most valuable channel.

So, Orbit Media Studios co-founder Andy Crestodina thinks the mega-population of the content creation nation stands to gain interesting insights by examining how their blogging brethren operate.

For the past two years, Crestodina and company have dug deep to uncover data revealing:

  • How bloggers do what they do
  • When and where they work on their craft
  • Who they write for
  • What they do to enhance their prose and promote their posts

The 2015 edition of the research examines the answers to 11 questions and juxtaposes the data with the results collected in 2014 to reveal trends taking shape.

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The 7-Minute Content Makeover


A few tweaks and checks can often boost a piece of written content about one “grade level.”

In other words, if it starts out “good,” this will take it to “very good.” Here’s the process Sonia Simone uses.

No, this isn’t a “write a blog post in seven minutes” podcast.

It’s the process Sonia goes through once she has written a piece, to add that final layer of polish. Once you have the habits in place, you should be able to make these changes in about five-to-seven minutes.

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Heather Armstrong (Dooce) on the Art of Dealing with Online Criticism


Today’s guest on Hack the Entrepreneur is a speaker, a bestselling and award-winning writer, a brand consultant, and an entrepreneur.

She became an answer to Trivial Pursuit and Jeopardy questions after being fired from her job as a web designer for blogging stories involving her colleagues.

She is now the Founder of, and professional blogger at, Dooce. She has been a part of the Internet writing community for 14 years and has created targeted content for global brands, including Ford, Nintendo, and Clorox.

She is also the author of the New York Times Best Seller, It Sucked and Then I Cried.

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How to Write for Media Outlets, Large or Small


On PR is Dead, host Doyle Albee has been talking about what reporters (editors, bloggers, etc.) like and don’t like, and this week you hear it straight from the source.

ColoradoBiz Magazine’s Lisa Ryckman talks about what she looks for in contributed content and what irritates her (not much, as it turns out!).

She also gives some great nuggets about how you can write for media outlets.

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How to Immediately Become a More Productive (and Better) Writer

a small step to improve your writing today

You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

You should. It’s not just theory; it’s science.

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