Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

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Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success

Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.

Not the typical profile of a do-it-yourself blogger, right?

And yet, in 2012 when Thomas Nelson was acquired by HarperCollins and Michael left his executive role, it was his 8-year-old blog that opened the door to an exciting and vibrant new chapter of his life. A blog that he toiled over in frustrating obscurity for many of those foundational years.

It was the blog that provided the launch pad for his New York Times, Wall Street Journal, and USA Today bestselling book Platform: Get Noticed in a Noisy World. And it was the book that opened the door to his membership program Platform University. Seems like we can learn a few things from this guy about building our own online marketing and sales platforms.

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Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy

In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.

It was the best thing that ever happened to him.

Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.

Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.

Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.

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How We Built Our Careers Online (And What You Can Learn From It)

The Lede Podcast logo

The two biggest concerns for the average blogger are obscurity and sustainability.

In other words … for the vast majority of us who set sail creating content online, we want to first develop an audience; and then, once we have an audience, we want to find a way to earn a living from our content.

The first concern can feel daunting enough, because building an audience isn’t easy.

The second concern can feel damn near impossible — because despite countless examples of people who have done it, sometimes we struggle to see ourselves succeeding in the same way.

Which is silly.

So long as you’re willing to take pride in working hard and have a humble heart and mind when it comes to learning from the people who have already done it, you can achieve sustained success online.

In this episode of The Lede, Demian Farnworth and I share some of our personal stories of success and failure online, in the hopes of inspiring you and educating you (but mostly inspiring you).

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What You Need to Know to Make a Living as a Blogger Right Now

Hollywood sign with Marcus Cooley quote

The average blogger only has two concerns.

The first is obscurity. She is a total stranger in a vast world loaded with people — unknown, inconspicuous, and insignificant. Odd, considering there are so many people online.

But it’s a simple law: We all start at the bottom.

One recent study discovered that the average British blogger had only 285 subscribers, received 18 comments a day, and earned about $120 a month.

That’s the reward for someone who’d been blogging for two years and eight months. Yes, those surveyed also worked full-time jobs.

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This Simple Writing Technique Will Help You Overcome the Inertia of Perfectionism

man and woman sitting on floor writing in lined notebooks

When you have to create fresh topics for your blog each week, sometimes you just feel stuck.

Or maybe you can’t nail down your unique selling proposition that sets your business apart from the competition.

Perhaps you’re still wrestling with ideas for your email autoresponder series.

All of these issues are completely normal for writers who continuously aim to serve their audiences.

Since finding a way into your readers’ hearts and minds is your goal, you can exhaust your brain trying to find that perfect connection. As a result, instead of producing the perfect piece of content, you accomplish very little or nothing at all.

Several years ago, I discovered a writing trick that helps me overcome these types of perfectionism problems.

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