I’m getting older. You are too. It’s a fact of life that no matter how young we are now, one day we’re going to start feeling the creaks and groans of age settling in.
I can’t stay up as late at night. I’m a little slower to get going in the morning. When I’ve been writing for a long time, I feel stiff as I rise from my chair. Oh, yeah, and my eyesight is going, too.
I went to a restaurant that serves “breakfast at any time”. So I ordered French Toast during the Renaissance. ~Steven Wright
Comedian Steven Wright is often credited with launching an entirely new genre of stand-up comedy. His dead pan, monotone delivery of clever and kooky one-liners is always with a straight face, and no one had seen anything like that before he burst on the comedy scene in the 80s.
You might assume that Wright’s style is a concocted stage persona, but the truth is a bit more interesting. Wright delivered his jokes that way when he first started simply because (a) that’s the way he speaks, and (b) he was trying to get the words out right.
Content marketing and copywriting is all about crafty persuasion, right?
We’re changing people’s minds so they see things our way and buy our stuff.
Not really.
Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.
Why make things tougher than they already are?
It is curious how often you humans manage to obtain that which you do not want. ~Spock
The Star Trek franchise has created dozens of memorable characters and inspired an incredible degree of connection and passion in its fans. One of its most enduring characters is Mr. Spock, the eminently logical half-Vulcan first officer in the original series.
Spock’s controlled, cool demeanor won him legions of fans, including millions of women who wanted to Pon Farr his pointy ears off. When I sat down to write about the need for rational, logical planning for your blog, what better model could I have found?
Hello… I’m your reader.
Thanks for the free content, but I just don’t care.
Your free content is worthless, because content about you is worthless to me.
Hello… is this thing on?
Imagine this, if you will.
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.
Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.
