The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

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Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a subject near and dear to my heart.

Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.

Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO

To form the relationships you want, you need to customize each outreach campaign.

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12 Ways to Connect, Create, and Collaborate Using Google Hangouts

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You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.

Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events).

You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. 
Google Hangouts are about to become one of the best tools in your online content marketing toolbox.

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4 Proven Strategies for Finding a Wider Audience for Your Content

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Yes, content is king — that’s old (and very profitable) news.

Content is the fuel of permission-based marketing, and an excellent instigator of engagement.

It’s the marketing that your audience wants to receive.

There’s just one little problem.

Sure, content is king — but without an audience, the king can get awfully lonely.

Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.

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The Art of Finding Ideas

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Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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You Already Know How to Write an Ebook … So What’s Stopping You?

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There are plenty of great reasons to write an ebook.

A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.

A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

Being able to say, “I’m an author.” could give your credibility a massive boost.

So what’s stopping you? I think I know …

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A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

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Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

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