Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring.
That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.
And they can be an amazing springboard. Mike Stelzner’s Social Media Marketing World started as a virtual conference, and now attracts thousands of live attendees every spring in San Diego.
But the heyday of the virtual format may be just beginning. As we move to more sophisticated forms of virtual and augmented reality, the virtual conference will become the norm, and those who establish viable brands now may be perfectly positioned in the future.