Content Marketing Articles and Advice

The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.

Don’t Panic, But This Article Was Written by an Algorithm

Shocking news! Computers can now write content

I don’t care how many times you read this opening paragraph. Study it word for word. Examine it frontwards and backwards. You won’t be able to conclusively tell whether it was written by a human or machine.

Don’t believe me? Read this sports story, and tell me if it was written by a human or machine:

Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.

Human or machine? Here’s the answer: It was written by a machine. (I wrote the opening paragraph.)

See, when it comes to a computer-generated story, there aren’t any telltale signs that it’s manufactured by a machine. That’s how good this machine-written content is getting.

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Are You Giving Too Much Away for Free?

sr-give-content-away

The question of how much content to give away for free (and what to charge for) always vexes online content creators.

Fortunately, there is a rather simple rule of thumb to guide you.

The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link is better to include in weekly episode emails: the platform link or the iTunes link. They looked at The Showrunner data and have a better answer for you.

Then Jerod and Jonny dive into the topic of the week: how much content you should give away, and what you should be charging for.

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Vexed by Your Bankrupt Vocabulary? Listen to This

rd-vocabulary

You can spot a mediocre writer from miles away …

Flat verbs. Obtuse nouns. Lame metaphors. Absence of stories. Rough Draft host Demian Farnworth should know. He used to be one.

In regard to the mediocre writers, it seems that they’d want an edge. That they’d kill to get their hands on words that crank out power like a Floyd Mayweather right hook.

That they’d do whatever they could. Even read unorthodox books.

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6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

it's a brave new fast-paced content world

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.

It’s time to sink into a nice, long session of reading.

You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.

It starts with an inspiring quote. Then the author tells a story.

Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.

What’s the online version of this scene?

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The Habitual Startup Approach to Wealth Building

un-habitual-startup

Thanks to the Internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus.

According to new statistics released by the U.S. Census Bureau, an increasing number of single-person businesses are breaking into seven figures of revenue. There’s also an accompanying shift in mindset that rejects the need to “scale up” to hiring hundreds or thousands of people to make more money.

Today’s episode of Unemployable with Brian Clark talks about another mindset shift — remaining a single-person or very small company, but creating a portfolio of businesses that you own an interest in. This is what’s known as becoming a habitual entrepreneur.

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How to Build Strong Connections on LinkedIn Using Dating Advice from ‘Cosmopolitan’ Magazine

ml-linkedin-cosmopolitan

There is a surprising similarity between the rules of dating and how you build connections on LinkedIn.

Who knew that dating advice from Cosmopolitan magazine could be so helpful for understanding how to best connect on LinkedIn?

The Missing Link host Sean Jackson and Mica Gadhia didn’t know either, but they wanted to try it … and it worked.

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