Content Marketing Articles and Advice

The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.

How to Avoid Getting Sucker-Punched by Internet ‘Facts’


Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.

In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

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Is Podcasting Replacing Written Content Marketing?

spoken words vs. written words

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. I want to let you know what we really think about podcasting, and how it relates to written content, and where we see content marketing going in the future.

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Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

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You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.

You’d be wrong.

Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.

Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.

The only options are to embrace the marketing ceiling or start delegating some of the marketing work.

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6 Steps to Building an Audience That Builds a Business


It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.

That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.

A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.

It’s called Content Inc., and in this episode of New Rainmaker with Brian Clark, Joe joins Brian to provide the methodology that many, many companies have used to turn an audience into successful products and services. Plus, Joe shares several examples of companies you may have never heard of that have used content as the catalyst for a startup business.

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How an Editor-in-Chief Creates Editorial Standards, Part Two


This week’s installment of the editorial standards series on Editor-in-Chief outlines three digital publishing best practices you can implement right now.

Get ready to start making details a priority …

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5 Things to Take Advantage of When You’re Starting Something New

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When I first started publishing content, I was obsessed with one question:

How long will it take me to grow a huge audience?

Blog readers and email subscribers … I wanted them. In vast numbers.

And I wanted them right now.

I wish I’d had a crystal ball to see all of the very real benefits I had when I was just starting to build an online presence, without the audience or subscribers.

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