Online marketing that works
We all know that guest posts grow blogs.
But not many people realize that tactical guest posting grows careers.
Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.
In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.
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What if most of the business world stopped blogging tomorrow?
Would you stop as well?
No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.
This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.
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Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build the business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.
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Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.
The short version?
Content marketing has arrived.
For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.”
(You and I call that an advertisement.)
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Hear that, content marketers?
That is the sound of inevitability.
It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.
Goodbye … free time.
Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.
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As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers.
We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.
So today I put together a list of 15 writing blogs I think you’ll get a lot out of.
I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.
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