Content Marketing Articles and Advice

The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.

6 Beautiful Ways Artificial Constraints Can Improve Your Creativity and Life

how to use limitations to boost your creativity

Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.

Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.

And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.

Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.

During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”

It was meant to encourage us.

Read More…

5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail

why-podcasts-fail

Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others.

Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod Morris and Jon Nastor, have seen over and over.

And what’s encouraging is that many of these mistakes are avoidable — simply by knowing what they are and knowing how to turn them into positives instead of negatives.

Read More…

How Our Obsession With Greatness Kills the Ability to Do Good Work

obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

Read More…

The Anatomy of a Hyperlink That Woos Readers

hyperlinks

Links are hugely important for the web.

In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page.

On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape.

And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out.

Read More…

Do We Celebrate Failure Too Much?

too-much-failure

The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow.

So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure?

The Lede hosts Jerod Morris and Demian Farnworth dive deep and discuss.

And in case you’re wondering where the idea for this episode came from … just look back one week in the archive.

In the last episode of The Lede, James Altucher used a term that made both Demian and Jerod do a double take: “failure porn.”

Read More…

4 Deep Marketing Questions (with Answers!)

deep-marketing-questions

Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

Read More…