Content Marketing Articles and Advice

The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.

The Write Way to Answer Your Most Pressing Questions

fingers typing on keyboard - a simple ways to access your inner genious

I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy.

But it really works.

And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered.

I stumbled upon this weird (and unexpected) benefit while I was developing a different habit.

Now the habit is a daily practice for me because of the powerful results it produces.

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Eric Enge on the Art of LinkedIn Marketing

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The co-author of The Art of SEO (and one of the leading SEO and content marketing experts in the world) drops by The Missing Link today to share his LinkedIn insights.

Over the years, Sean Jackson has become a huge fan of Eric Enge and the team at Stone Temple Consulting. They are smart, easy going, and always willing to help others.

But what has really set Eric and his team apart is the amount of experimenting and research they do … sorting fact from fiction in the field of SEO and content marketing.

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Why the Phrase ‘Leaders Are Readers’ Should Die

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The prevailing business and management wisdom over the years has been that “leaders are readers.”

Is this still true today?

With the emergence of technology like podcasts and an over-abundance of opportunities to learn, it seems like the landscape may be changing … In fact, was the idea “leaders are readers” ever really true?

And so, in this new edition of “Hero v. Villain” on The Lede Jerod Morris and Demian Farnworth debate the issue with the hot vehemence that only white Midwesterners can truly muster.

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Deviance, Obsession, and Sharing Your Gifts with the World: A Conversation with Bill O’Hanlon

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Therapist, writer, coach, businessman, iconoclast: Bill O’Hanlon has a complicated résumé.

Bill is someone who approaches life and business with a lot of curiosity and humor.

Sonia Simone and Bill got together to talk about his passionate approach to business, therapy, and life.

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Catch More Writing Mistakes With This Underutilized Proofreading Trick

chess pieces - pay attention to every little detail

Proofreading is simple.

That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics.

But I want to show you a simple proofreading trick, so you are able to review your writing like a professional proofreader — even if you only have time to proofread your writing once.

This underutilized technique will help you spot and correct errors in your digital content that you’ve previously glossed over.

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A Simple Way to Boost the Credibility of Your Website

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It’s not enough today to merely be trustworthy in your digital business, you have to prove it.

Whether you sell products or services, customers have to trust you before they’ll want to do business with you, and building trust online can be a challenge.

People are much more skeptical and cynical these days about the promises made to them. Unscrupulous organizations have eroded consumer trust, so people are much more wary when believing the claims made by a business. Especially if that business is actually trying to sell them something.

So when you have something valuable to offer, it’s important that customers feel comfortable enough to listen to you, engage with your content, and even do business with you.

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