Content Marketing Articles and Advice

The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message

close-up portrait of a smiling woman, her clenched hand covers half of her mouth

The number of blog posts published every day is absurd.

Let’s just say it exceeds the population of the four largest countries in the world and be done with it.

Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming.

And let’s not forget about other media: videos, podcasts, Google+ Hangouts, photographs, et cetera.

Shock is one way to describe our reaction to the tonnage dumped each day.

Despair is another — especially for content producers who want to find an audience.

The conventional advice is to find a viable niche, the territory competitors have overlooked. Once you occupy that ground, you will stand out — you will rise above the noise.

That plan leaves us jockeying for the content gap, looking for a way in. Miss your opportunity, however, and you are just another contributor to the landfill that is the World Wide Web.

But you can do better than that.

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Case Study: How One Veteran’s Podcast Built a Million-Dollar Business

traditional radio microphone

After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled.

He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to work every day.

He took a leap of faith and launched an interview-based business podcast called EntrepreneurOnFire. Within its first few months, the podcast became a top-ranked iTunes business podcast and earned a coveted spot on the “Best of iTunes” list.

The podcast is now the cornerstone (and biggest lead generator) of a thriving business that regularly brings in six figures each month.

Is John excited to go to work? You bet he is.

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5 Subtle Writing Strategies That Drive Email Signups

bird eating seeds out of a person's hand

Email subscribers are your protection from Google.

Even Brian Clark agrees with me on that one.

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

But how do you gain more email subscribers?

You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?

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No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

image of a coffee cup with an intricate design in the foam and a cookie next to it on the saucer

You sit down at your desk.

You start your computer.

You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul.

Why is your number of email subscribers still so low?

Why aren’t readers flocking to your blog?

And when will those business inquiries finally arrive?

We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?

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Master This Storytelling Technique to Create an Irresistible Content Series

man telling a story at a cafe

In this cold, hard, commercial world, everyone is looking for answers online.

We are all “searchers” looking for the best way to solve a problem or satisfy a desire.

And we are ruthless …

We make split-second decisions about clicking a headline.

How does your website look at a glance?

If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales.

The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first.

How do you accomplish this vital component of content marketing?

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

quill pen and apple on podium in front of chalkboard

If you’re marketing for an early-stage startup, every second counts.

Any mistake is a massive setback.

Setbacks ultimately lose potential customers.

During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes.

Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts.

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