3 Resources to Help Invigorate Your Standard Content Routine

Copyblogger Collection - refresh your content creation routine

You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.

We can apply this idea to content marketing, as well.

Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.

But how can life imitate your content?

Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.

You see this in life when you try a new activity and broaden your outlook of what you thought was possible.

Today, we’re going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to sell your creative work
  • How to take your Pinterest marketing to the next level
  • How to determine if you should publish a curated email newsletter

As you work your way through the material below, think of the following lessons as a mini content creation course.
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Introducing The Digital CMO: Corporate Marketing for Those Who Live in the Future

what's coming in corporate content marketing

It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me:

While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate marketer.

That’s not just true on Rainmaker.FM. In general, there isn’t a lot of blogging and podcasting in the corporate marketing space — whether that’s because of a gag order from the legal department or the time it takes to wrangle multiple agencies and channels.

But corporate marketers need help too.
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Can You Spot the Expert? Test Your Knowledge of Google’s Content Quality Standards

the best way to get search engines to EAT (and serve) your content

Want to hear something scary? No, not scary like Five Nights at Freddy’s. More like disturbing. Alarming. Even depressing.

I used to write articles about:

  • How to protect yourself from necrotizing fasciitis
  • How to escape from an airplane safety slide
  • How to tell if you’ve been poisoned by sushi
  • Whether runners could benefit from platelet-rich plasma surgery
  • How much alcohol you should drink
  • Why the rate of concussions is higher among women

Now, what makes this admission scary is that I’m not a surgeon. And I’m not a nurse practitioner, physical therapist, or chiropractor.

In fact, I’ve never had any medical training in my life — nor have I ever slid down an airplane safety slide!

Horrified yet? Well, just wait. Because medical advice was not the only thing I used to freely dispense as a web writer.

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3 Sources of Fuel for Sophisticated Content Marketers

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to seduce blog readers and win clients
  • How to make winning infographics without risk
  • How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.
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How to Take the Guesswork Out of Content Marketing

stop guessing and start knowing

Authority, our advanced content marketing training program, is open to new members this week only.

Why should you care? Read on.

Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately.

Marketing with content is no exception to this rule.

Content marketing results happen slowly, and they happen over time.

If you do it right, you’ll create content that continues to send you new prospects and customers for many years after you created it.

If you do it right is the operative phrase here.
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The #1 Conversion Killer in Your Copy (and How to Beat It)

easy ways to send the trolls away

What makes people almost buy?

What makes them get most of the way there and then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.

The ugly, smelly, dirty, bad-mannered troll is prospect fear.

And it’s sitting there right now, stinking up your landing page and scaring good customers away.
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