The Beginner’s Guide to Writing Bullet Points That Work

bullet-points

Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …

In the online attention economy, studies show us that readers behave in very predictable ways.

They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.

But they’ll fly by those bullets if you fail to craft them in a certain way …

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A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

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About Pages: How to Fascinate and Engage with Just One Look

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

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How to Create Exquisite Subheadlines

exquisite-subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you write a subheadline so she stops and reads is not as easy as you might think.

There are tactics you have to master.

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How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

ryan-levesque

On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.

He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.

This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.

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Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System

A visual system for organizing your content ideas

In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish:

He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation.

When it comes to writing, do any of us know what that feels like?

Maybe once in a blue moon we are lucky enough to stumble into a Mozart-esque state of content creation — dropping perfectly formed prose into our blog or ebook without any struggle.

For most of us content marketers, this is not the case, even though we aren’t short of inspiration, ideas, or coherent thoughts.

Why? Because we’re writing backwards.

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