Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
If there is one thing search engines love more than anything, it is fresh content — and algorithms continue to get better at finding and ranking it by the minute.
But what content marketer has enough time to dedicate to feeding the content monster all day, every day?
To keep up with search engines and still preserve your time, you have to create a closed-circle content loop for your content marketing strategy. Let’s look at how to do that.
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices.
Last week the New York Times ran a funny little piece about the Baby Boomers being The Next Hot Market to sell to. It sparked some thoughts on how (and why) we divide our markets into segments, the perils of trying to speak to everyone with the same message, and some of the dangerous curves on the road to segmentation.
If you work closely with someone with bright pink hair, you might begin to question whether you are interesting enough to contribute your thoughts to the topic at hand.
Followings on the internet are built on memorability, right?
Not that I’ve ever had any of those thoughts. 😉
He’d been on the job just two short weeks.
Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.
With a Wednesday article deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.
He procrastinated. He hopped from link to link, half-reading in between his worries … a mere 29 minutes from the conference call where he’d be asked by the top brass about the obviously gaping hole in this week’s schedule. Wednesday. Damn Wednesday.
His number was up. He was about to be found out. Then a headline caught his eye. And he knew it was the inspiration he’d been looking for …
The most indispensable lesson he’d ever learned about persuasion would save the day.
Once upon a time, there used to be a division in how people saw the web.
(Way back in 2009, I wrote a blog post about this, calling the two points of view “the cool kids” and “the internet marketers.”)
That division drew a line between online communication that intended to connect and online communication that intended to persuade.
And that distinction was, of course, completely bogus.