Content marketing can feel like a never-ending ordeal.
At the same time, we know content marketing is good for business.
Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a customer.
Sometimes it feels like writing a sales page every day!
If you’re daunted by content marketing, today’s article should relieve some of your stress. You see, every piece of content doesn’t have to seal the deal and make the sale.
There’s a continuum to content marketing and no single article needs to span the entire spectrum.
Individual pieces of content don’t have to help your customer travel the entire journey from knowing nothing about your business to liking and trusting your business, to buying from your business, to eventually recommending your business (whew!).
Instead, break down the journey into smaller milestones and create content that meets them every step of the way.
Think about how individual pieces of content will take individual readers on one leg of their customer journeys.
Read on to discover how to take pressure off yourself (and your content) and think about your readers’ state of awareness before you write.