How Search Engines Work, Part One

how-search-engines-work1

There are a few important details every web writer should know about how Google does its job.

So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with.

Why?

Because, as web writers, we have to face that ugly monster called obscurity. And it all starts with knowing why Google ranks some content higher than others.

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Does Hitting Publish Make You Want to Puke?

How to Hit Publish Without Wanting to Puke

Have you ever hovered over the “Publish” button while your stomach churned?

Have you hesitated to make your website live because you’d rather stay invisible?

Does putting your content out there make you feel exposed and insecure?

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How to Set Goals for Your Content and Weave Them into What You Create

woman kneeling in forest writing on note pad

How does the current piece of content you’re creating fit into your content strategy?

New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience.

Allow me to elaborate with an example from one of my favorite stories, Harry Potter.

Hang in there; this is actually a fantastic lesson. Mind your eyeballs if you haven’t read the books or watched the movies — and plan to. There are spoilers.

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Why I Don’t Give a Damn about #TheDress

First World Problems meme about trending topics

Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired.

One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in for a few moments.

CMO.com did a nice job talking about who “won” the war for the attention created by the trending topic #TheDress.

And I don’t care. Not even a tiny bit. Here’s why.

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Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

Authority Rainmaker speaker, Scott Brinker

I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado.

As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills.

Which begs the question, what exactly is interactive content?

Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences.

They read, watch, or listen to it. They may comment on it or share it, which is great, but the underlying content doesn’t ask them for input and doesn’t react to them in real time.

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How to Crowd-Publish Your Content Without Asking for Money

groups of people talking at a party

If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you?

How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?”

I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad.

But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention.

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