How to Beat the ‘Blank Stare’ and Get Customers Fired Up with Your Sales Copy


Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to “get it?”

You could be falling foul of the “blank stare” — here’s how to avoid it.

This week on Hit Publish, we’re tackling a very frustrating problem when it comes to writing content, particularly content where you want to engage your readers.

It’s called the “blank stare.”

Now, host Amy Harrison knows that might sound strange because you’re probably not sitting face to face with your readers when they get this content, but you can certainly feel the blank stare when you Hit Publish.

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7 Straightforward Steps to Superior Blog Posts and Podcasts


If you’re actively creating content, you’ve probably noticed that “waiting for inspiration” doesn’t tend to work all that well.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone goes through her workflow for content creation.

This works for blog posts, podcast or video scripts, infographics, SlideShares, or really any piece of strategic content you’ll want to create.

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Demian Farnworth on Unbounce


This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.

Listen in.

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3 Resources to Help You Write Thought-Provoking Content that Gets People Talking

Copyblogger Collection - give readers something to talk about

While we want people to view, talk about, and share our content, we’re often afraid of negative reactions.

We might even refrain from publishing our writing because we fear that our projects will look “stupid,” despite our thoughtful efforts and hard work.

The day you overcome the fear of looking “stupid,” you’ll feel extremely free.

Overcoming that fear is a two-step process.

Step One: realize that creative folks who produce content regularly don’t necessarily think their work is brilliant and immune to criticism — they just don’t care anymore if it happens to be perceived as “stupid,” “bad,” or “pointless.”

How do you stop caring? That’s Step Two: you must have confidence in your work and accept that it will take on a life of its own after you present it to the world.

To help you feel confident about your creations no matter how they’re interpreted, today’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to become an experienced writer
  • How to communicate your expertise so you stand out from the crowd
  • How to write blog posts that make people want to work with you

As you study the following lessons, consider how you can produce meaningful work that makes you proud and sparks a conversation.

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What’s the Difference Between Content Marketing and Digital Commerce?

content marketing and digital commerce - your questions answered

Last week was a big one for all of us at Rainmaker Digital.

We launched Digital Commerce Institute. Plus, we announced a new educational program, Digital Commerce Academy.

And, as if that wasn’t enough, we announced next year’s live event, Digital Commerce Summit.

Since a few questions have come up repeatedly, today’s post will answer the most-common questions we’ve fielded and provide the guidance you need.

It’s especially important to read this today, because our ultra low-priced Charter Membership offer expires tomorrow, November 6, 2015 at 5:00 p.m. Pacific Time.

We want you to have the answers you need, so you can make an informed decision before the low price goes away.

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Long or Short? The Content Length Question Answered, Once and for All


In this week’s episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet.

Listen in …

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