If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing.
I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm.
Here’s the main thing you need to understand about online content that builds a business: It’s different from traditional marketing, but it accomplishes what marketing is supposed to do.
It’s those differences that cause so many people to struggle. At this point, I’ve come to the conclusion that the terminology is part of the problem.