7 Common Mistakes Writers Make When Pitching to Editors

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Do you have pet peeves about human interactions? What types of behavior absolutely drive you nuts?

You could hate when someone doesn’t say “thank you” when you hold a door open for him or become extremely irritated when someone chews gum too loudly.

Editors are humans with pet peeves, as well, so if you’d like an editor to review — and possibly publish — your writing, there are certain actions you should avoid.

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Do Millennials (Really) Hate Long Copy?

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Allow Demian Farnworth to tell you a story. A story that you will probably be able to relate to in some sense.

It’s about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short.

“I would never read this. It’s too long.” That’s a pervasive sentiment that will never die. Demian runs into it all the time, most recently with a young man asking for studies, who was suggesting Millennials would not read long copy. That they all have ADHD.

That thought is baloney. Here’s why …

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Launching a New Product? These 5 Tips Will Get You the Testimonials You Need

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Take a moment to try this thought experiment … At what point in your life did you look at your birth certificate to confirm that you were indeed born on the day that your parents said you were born?

For most people, the answer is never. You simply took your parents’ word. Because you trusted them.

Your parents hopefully did a lot of things to help build that trust — like feed and clothe you, teach you lessons, play with you, and protect you. People who don’t have that experience, however, feel something entirely different: they question everything. They don’t inherently trust.

For most of us, though, if we read or hear something from someone we know, like, and trust, we accept it without question.

As an entrepreneur, you need to think of your customer as a child who’s been burned one too many times. Who’s been hoodwinked, ridiculed, and neglected. Who’s defensive, reserved, and hard-nosed.

In fact, this is the case. Your job is to win the trust of that child.

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Giovanni Gallucci on Images as Content and Understanding Usage Rights

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Giovanni Gallucci is one of the most generous people Technology Translated host Scott Ellis knows when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008.

Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO.

He stays on the “light side” of SEO, but by pushing the edges, he is able to find opportunities and gain advantages that most people don’t know about.

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Social Media and the ‘ARC Reactor’ Approach to Digital Commerce Strategy

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Where does social media fit into your digital commerce strategy?

How can you use social effectively to generate more attention for your business, without becoming a social media spammer?

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Why Clarity Is Crucial in Becoming a Successful Digital Entrepreneur

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In this episode of No Sidebar with Brian Gardner, discover how the Authority Rainmaker conference paved the way to a six-figure line of business for one attendee.

In order to succeed in the business world, identifying and embracing your skills are crucial.

Without them, you run the risk of creating a business that simply fails.

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