Master This Storytelling Technique to Create an Irresistible Content Series

man telling a story at a cafe

In this cold, hard, commercial world, everyone is looking for answers online.

We are all “searchers” looking for the best way to solve a problem or satisfy a desire.

And we are ruthless …

We make split-second decisions about clicking a headline.

How does your website look at a glance?

If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales.

The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first.

How do you accomplish this vital component of content marketing?

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

quill pen and apple on podium in front of chalkboard

If you’re marketing for an early-stage startup, every second counts.

Any mistake is a massive setback.

Setbacks ultimately lose potential customers.

During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes.

Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts.

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

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How to Be in the Top 5% of Bloggers: New Research Results

Department of Blogging Labor Seal

We’ve said it so often you’re probably sick of it.

Content marketing doesn’t work unless the content is genuinely worth reading.

Routine, phone-it-in content won’t get you the audience, the leads, the prospects, or the conversions you need.

Andy Crestodina over at Orbit Media Studios is one of the content marketers who really gets it. When I found out that Andy had conducted a survey of more than 1,000 bloggers about the specifics of how they work, I knew that I wanted to get a post together to share our takeaways from the survey.

Good content takes time. It’s a lot of work. And it can be hard to put the time in when we have deadlines and publishing calendars to meet.

This tension is built into the lives of all content marketers. Every blogger and every content creator is looking for that balance between quality and quantity. All of us.

So how much time and how much work does it really take?

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What if Author Rank Never Happens?

Authority

Editor’s note (6/27/14): This week, Google announced they killed profile pics in search. This does not kill Google authorship nor indicate doom for Google+.

It’s simply a business decision meant to enhance the experience of the end user (searchers), particularly in mobile. Google makes hundreds of these decisions a year. What’s the best way to keep yourself on the good side of these decisions? Build online authority.

With that in mind we thought it would be a great idea to republish Brian Clark’s article “What If Author Rank Never Happens?” His message is aimed at Author Rank, but it’s appropriate for this event, too. Enjoy.

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We recently concluded an entire series of articles by our own Demian Farnworth on the topics of Authorship, Author Rank, and Google+ for the online content creator.

It was a smashing success, which indicates that writers and other online content creators are excited about these topics. And you should be.

But let’s be clear – as best as anyone can tell, Author Rank has not been implemented yet. And that means there’s some chance it may never become an algorithmic aspect of the way Google ranks web pages.

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A Sobering Lesson on the Value of Compromising Your Creative Ideas

David, Dannis, and Bobby Hackney -- the brothers who formed the band called Death

Mollie Politzer was 32 years old when she got sick.

She was in the hospital for months, and when her condition eventually worsened to the point of death, her rabbi was called in. The rabbi arrived and proceeded to change her name.

He did this to fool the Angel of Death — so that when the Angel of Death came, he wouldn’t know who she was.

It worked …

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