Get More Clients With An Online Lead Generation Strategy That Works


Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients.

Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don’t have the right marketing system in place that attracts leads and properly nurtures them over the buying cycle, you’re just burning cash with any form of online advertising.

Today on Unemployable, Brian Clark shares the exact marketing system he used to attract more clients than he could handle back in the day. Plus, Brian reveals the tweaks that make this rock-solid system work today and into the future.

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5 Stories that Explain Jerod Morris (Plus One Massive Marketing Lesson)


Last week, Jerod Morris dedicated a third of an episode of The Lede to five lessons he learned from Demian Farnworth. It was a humbling episode for Demian. Now it’s Jerod’s turn to be humbled.

This week, Demian kicked Jerod off the show so he can turn the tables on him. But instead of giving you five lessons, Demian wants to give you five stories.

Five stories that explain Jerod Morris.

But don’t tune out because you think this is going to be some kind of fraternity bromance moment. That’s not the case at all.

In fact, this is a family-friendly episode with a huge content marketing lesson behind these five stories. A lesson you probably have heard before, but one that we all need to be constantly reminded about.

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Bringing More Emotion into Your Writing, from the Inside Out


Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it?

Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those who write content for the web.

But sometimes we mistake professionalism for whitewashing, and we miss out on using a full range of emotions to create content worth reading and sharing.

Confessions of a Pink-Haired Marketer host Sonia Simone recently saw the wonderful movie Inside Out, and it sparked some thoughts about how professional writers bring emotion to their work.

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Guiding Online Dreams (and Dreaming of a New Community)

inspiration: how your community influences your business

Darren DeMatas has built a career helping others bring their dreams online. With his newest venture,, he’s finally shifted his focus to a new client he’s never served before: himself.

It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.

Darren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. You can read about Belinda Weaver, our featured community member from last month.

Darren’s professional experience up until this point has ranged from search marketing to e-commerce and software-as-a-service. This new business will draw from his previous experience to help serve those who want to grow online.

Let’s turn this over to Darren so he can share his story.

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So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live


If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, Hit Publish host Amy Harrison has you covered.

Today, we’re going beyond hitting the publish button.

You’ve taken time to research, write, and publish high-quality content your audience is going to love. The mistake you don’t want to make is to think hitting the publish button is the final step — because really, it’s just the beginning.

Many business owners get frustrated by putting time and effort into content creation only to see their social media counters at zero, no blog comments, and no real engagement. If you can relate to that, you’re going to love the following nine techniques and tools.

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This Free App Will Help You Write Bold and Clear Copy


So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.”

It’s called the Hemingway Editor. It’s simple to use, but the questions remain: Does it work? And how does Hemingway actual stack up against his own app?

That’s what this episode is all about.

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