How Do You Compare to Serious Business Bloggers? [Infographic]

state of the industry - how serious bloggers are working today

Blogging remains the cornerstone of most content marketing efforts.

  • According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
  • The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t.
  • According to Demand Metric, 59 percent of B2B marketers consider blogs the most valuable channel.

So, Orbit Media Studios co-founder Andy Crestodina thinks the mega-population of the content creation nation stands to gain interesting insights by examining how their blogging brethren operate.

For the past two years, Crestodina and company have dug deep to uncover data revealing:

  • How bloggers do what they do
  • When and where they work on their craft
  • Who they write for
  • What they do to enhance their prose and promote their posts

The 2015 edition of the research examines the answers to 11 questions and juxtaposes the data with the results collected in 2014 to reveal trends taking shape.

Read More…

Converting Content: How Long Is Long Enough? How to Know if You’re Turning Perfect Customers Away


If you’ve ever written content and wondered “how long should it be and what should I include?” this episode of Hit Publish is for you.

This week, host Amy Harrison talks about how long your content should be.

How much information do you need to give your readers to encourage them to sign up, buy, get in touch, or take action? How much content is too much and is there such a thing?

Should you use jargon or assume that your reader knows what you’re talking about?

Read More…

How to Write a Heroically Effective Email Autoresponder Series

build an autoresponder that champions your business

Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them.

They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers.

They work for you whether you’re writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up.

That’s pretty heroic.

When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused.

To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things.

Read More…

Don’t Create Your Content Strategy Until You Research These 6 Things

what to investigate to build a better content strategy

I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything.

When I evaluate copy and content strategies, I often see what amounts to copycat content.

Not that these people are stealing. No.

Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply looking around to see what everyone else is doing — and then creating something similar and safe.

Both those approaches will lead you to a content strategy that is DOA: Dead on Arrival.

Here are six areas you should research to avoid that, so your content marketing gets — and holds — your audience’s attention.

Read More…

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)


Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do?

Fortunately, The Lede hosts Jerod Morris and Demian Farnworth have an answer for you. One that they regularly practice, and one that is explained in a recent Whiteboard Friday video by Rand Fishkin.

And you’ll be surprised how simple it is to implement, too.

Plus, they’ve got more content marketing news and advice to share in this episode of The Lede … an episode that begins a new era of The Lede.

Read More…

John Lee Dumas on Discovering Exactly Who You’re Speaking To


You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.

You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise.

Today’s episode of Unemployable with Brian Clark will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.

Brian is joined by podcasting superhero John Lee Dumas of Entrepreneur On Fire. His methodology for creating a spot-on avatar is one of the best Brian has heard, and the proof is in the multimillion-dollar business John has been able to create from understanding exactly the pains, passions, anxieties, and aspirations of his ideal prospect.

Read More…