3 Sources of Fuel for Sophisticated Content Marketers

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to seduce blog readers and win clients
  • How to make winning infographics without risk
  • How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.
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How to Take the Guesswork Out of Content Marketing

stop guessing and start knowing

Authority, our advanced content marketing training program, is open to new members this week only.

Why should you care? Read on.

Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately.

Marketing with content is no exception to this rule.

Content marketing results happen slowly, and they happen over time.

If you do it right, you’ll create content that continues to send you new prospects and customers for many years after you created it.

If you do it right is the operative phrase here.
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The #1 Conversion Killer in Your Copy (and How to Beat It)

easy ways to send the trolls away

What makes people almost buy?

What makes them get most of the way there and then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.

The ugly, smelly, dirty, bad-mannered troll is prospect fear.

And it’s sitting there right now, stinking up your landing page and scaring good customers away.
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A Champion of Creative Play

hero's journey - an advocate for creative expression

Life was simple when we were seven, wasn’t it?

A puddle and some pebbles, crayons and paper, a piece of chalk and a sidewalk — that’s all we needed to keep us happy and amused for hours.

But somewhere along the way, most of us lose this sense of joy in simple creative pleasures.

Today, you’ll learn about Melissa Dinwiddie’s quest to bring creativity back into your daily life.

Melissa’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all of the Hero’s Journey posts here.

Here’s Melissa to share her journey in her own words.
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3 Resources to Help Your Content-Driven Website Flourish

how digital marketing grows your business

Although it’s only January, I refer to this time of the year as “pre-pre-spring” (in the Northern Hemisphere). Call me optimistic.

The gingerbread, cinnamon, and pine aromas of the holidays have certainly faded, but the sweet smell of flowers blooming and warm breezes haven’t quite arrived yet.

Still, it feels like the seasons are shifting and we’re moving toward a new beginning.

And we don’t have to impatiently wait for this change to occur — a powerful, content-driven website works for your business any time of the year. You can start building or expanding yours today.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to discover your strengths and supercharge your business
  • How to become an unstoppable digital content creator
  • How to gain an unfair business advantage

As you work your way through the material below, the following lessons will help you set business goals for your content.
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What’s the Difference Between Content Marketing and Copywriting?

are you writing copy or creating content?

From a traditional marketing standpoint, the answer to the question in the headline above is simple.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.

Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.

Content marketing is blogs, podcasts, and email autoresponders.

Copywriting is sales pages, ads, and direct mail.

Two different critters, right?

Well, not if you’re doing it right.
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