The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

title card: The Amazingly Simple Anatomy of a Meaningful Marketing Story

Think about it.

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.

And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business.

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

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Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

social women standing in line for a sale

Are you working your butt off to run your business?

But feeling you’re not making enough progress?

You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right?

Building a thriving online business may often feel like an insurmountable task.

But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool.

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How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

The Lede Podcast logo

As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.

Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.”

I’m talking, of course, about empathy — the ability to identify with and vicariously experience the thoughts, feelings, and attitudes of someone else.

But how do you incorporate that ability into your marketing? And why does this process help create a memorable brand?

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Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper

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Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list.

Five years later, I achieved my goal.

So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger?

Rigorously practicing my writing, of course.

Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success.

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5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker

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In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story.

You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seemingly overnight.

In order to seize opportunities, you know you have to stay ahead of the game with relentless focus.

So when it comes to creating content, there is palpable pressure and stress to get everything right.

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Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

group of reporters with cameras and microphones eager to interview a source

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

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