Content marketing tools and training.
I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.
I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.
You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.
Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.
Have you written an ebook yet?
Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.
Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.
Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …
Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food!
These days, Matt’s site gets about 600,000 page views a month, and he has more than 20,000 people on his email mailing list.
Matt has now created a successful business around his community, which includes digital training programs, a membership site, and a line of No Meat Athlete clothing.
There is nothing more effective for building your audience than face-to-face communication.
Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media.
Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience.
Nearly 14 years ago today, some of the greatest advice in the history of online publishing was dispensed.
Twas May of 1999 when the chart-topping modern day philosopher Terius Gray (better known by his apt stage name ‘Juvenile’), applied his lyrical genius to the Internet, imploring website owners everywhere to “back that thang up.”
For those of you not up on the latest slang definitions, “thang,” of course, means “website.”
