How to Roll Out the Red Carpet on Your Home Page

your-home-page

Your home page makes an important first impression … and you only have one chance to make it.

You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the needs of the people who land there.

Or you can confuse them and turn them off, never to return.

Hit Publish host Pamela Wilson is betting you’re aiming for the former, not the latter, right?

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9 Copywriting Books for Web Writers

copywriting-books

Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need to read these copywriting books.

Two are more recent than the others (and Influence by Robert Cialdini is not technically a direct response copywriting book).

But these are the books Demian would demand you read if teaching a ground-level graduate course on writing for the web, since so many principles of direct response copywriting obey the unbreakable law of the web.

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5 Insider Tips to Make More Sales During Your Webinars

boost webinar conversions with these five tips

Hosting your own webinars can be incredibly frustrating.

It seems like your competitors are all making tons of money by presenting free promotional webinars. They deliver great content, then do a sales pitch at the end of the webinar and bring in tons of sales.

However, you’re starting to get perturbed. You’re delivering useful, engaging content, and you’re getting rave reviews on every webinar you present. But you can’t seem to make any sales.

At this point, you’re starting to wonder if should continue hosting webinars at all.

I get it. I’ve been there.

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Will Millennials Kill Email Marketing?

millennial-email

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.

But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.

Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.

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Content Marketing Means Much More to SEO Than Link Building

content-marketing-seo

In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there.

The discussion continues into the importance of content marketing with regard to link building and how content has always been the core of linking — but how much more important rich content is to the other pillars of digital marketing.

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What’s Your Favorite Word?

favorite-word

In this episode of Editor-in-Chief, discover why you should let go of your preferences to become a more mature writer.

Examine your writing like an Editor-in-Chief to keep your audience engaged and to continue growing as a content creator.

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