Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
“We made the buttons on the screen look so good you’ll want to lick them.” – Steve Jobs
You’re creating great content to attract an audience. A loyal audience that comes to know, like, and trust you.
But what if you never get the attention of that audience in the first place?
What if your website visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?
You lose them at hello. Your words never have a chance to take root.
That’s where design can help. Design creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information.
It’s the difference between throwing some fast food on the table in front of your guests, and presenting a meal that’s carefully prepared, beautifully plated, and smells delicious.
Want to build up an appetite for your content?
Today’s post shares six design tips to make your website look so luscious, you’ll need to warn people not to lick their screens.
So, you’ve landed a new, big-time content marketing client. Exciting times!
It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.
And that’s when the voices in your head start up:
- Who are you kidding? You’re not good enough for this client.
- Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
- There’s just no point to taking on this project — if you do, you’re going to be found out.
It’s impostor syndrome. Feeling like a fraud. And that’s okay.
You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how.
What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?
It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.
It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.
With this tool, no one can ever tell you your content is “overly commercial” or flag an image as “possibly inappropriate.” As long as you aren’t breaking the law, the rules are totally up to you.
You’ve heard the whispers, haven’t you?
“The internet has too much content already. You can’t get anyone’s attention with content marketing anymore.”
I beg to differ.
Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer (read: all of us).
We’re not satisfied with slapdash information anymore. We won’t waste our time reading if your page looks uninviting. You won’t get our clicks if your headline promises nothing in exchange.
We’re not satisfied with junk content. Our content palates are more sophisticated than they used to be. This may seem like disheartening news. How can you hope to build online authority in such a challenging environment?
But I’m here to tell you that the grim realities of today’s internet give us many reasons to have hope for a bright future.
We’ve been preaching the three “grim realities” below since 2006, and they’re as true today as they were then. Today, in 2016, there has never been a better time to learn content marketing the Copyblogger way.
With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership.
Hasn’t everything been written already?
Helen checks her Twitter stream and answers a few emails. She doesn’t feel like writing. Not yet. She googles the word “leadership.”
756 million articles. Ouch. But still … Helen knows she can help, encourage, and inspire her readers.
While sipping her green tea, she leafs through her notebook with article ideas. Nothing feels right. Everything feels bland.
She doesn’t want to write a humdrum article. She doesn’t want to dump her ideas online. She wants to write with power, passion, and pizzazz.
She wants to wake up her readers, electrify them with her words, and jump-start them to change the world.
Why write if you can’t inspire change? Why write if people only skim your subheads before clicking away? How do you choose vivid words that make readers not only remember — but also love — your ideas?