David Meerman Scott on the New Rules of Writing (and Profiting From) Great Books

ap-david-meerman-scott

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

David’s advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of ten books — three of which are international bestsellers.

The New Rules of Marketing & PR, now in its fourth edition, has been translated into 26 languages and is used as a textbook in hundreds of universities and business schools worldwide.

Read More…

How to Create a Minimum Viable Digital Business

simple ways to get started today

Overwhelm is fast becoming the modern entrepreneur’s disease.

If you are feeling overwhelmed in your digital business right now, take comfort in the fact you are not alone, and there are solutions!

As Pamela Wilson explained last week, you don’t need to bite off more than you can chew.

But what exactly is the minimum required to get your business moving in the right direction?

And how do you get started in a manageable way?

Read More…

The Minimum Viable Paradox: How Doing Less Leads to More

heart lock with key - how to learn to love the minimum viable product

True confession: I built my online business in the most backward way possible. And I’m here to share my sordid tale so you don’t make the same mistakes I did.

I want to save you from years of frustration, months of waffling, and full days of stumbling around in a fog.

If only I had this information when I started!

But it brings me some consolation to know that you’ll have it. That you won’t need to experience the painful process of birthing an online business quite the same way I did.

Read More…

Marketing Automation: How to Do (Much) More With Less

mn-marketing-automation

What is marketing automation?

And how can you use it to grow both your profitability and customer satisfaction?

Read More…

The Intersection of Minimalism and Running a Successful Online Business

ns-minimalist-business

Years ago, Courtney Carver was working a day job where she felt unsatisfied and was putting in too many hours.

It was affecting her life at home, as well as her health.

She decided to make some intentional decisions with her life — she turned to the fundamentals of minimalism, removed the unnecessary, and got down to business.

Read More…

The Doomsday Cult School of Specificity

rd-specificity

Imagine it’s late afternoon, Sunday. You are curled beneath an afghan, still bloated from the fried fish you inhaled for lunch. You are sleeping heavily. Until your doorbell erupts.

A young woman in a peasant top and floral pencil skirt is standing at your doorstep.

She looks over her shoulder. A tall man wearing a black button-up oxford and a white tie nods from the sidewalk. He’s leaning on an umbrella.

She then looks you square in the eye and says, “Are you ready for the end of the world?”

Read More…