10 Ways Specificity Helps You Build a Profitable Audience

why you should sweat the details

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

That means you have to use every writing tool you can to gain and keep audience attention.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.

Read More…

Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More


Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.

Read More…

This Tiny Editorial Habit Can Make a Big Difference in Your Content


Here’s a quick tip that helps you build trust with your audience.

Discover how to produce clean, professional writing in a way that also maximizes your chances of creating unique content.

Read More…

How Not to Be a Sleaze (or a Martyr) in Your Business

Don't take shortcuts; they take too long.

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice mean, anyway?

Read More…

3 Resources to Help You Become a Professional Content Marketer

Copyblogger Collection - How to go pro with content marketing

Professional content marketers think like students.

They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.

But how do you know what works right now in content marketing and what doesn’t?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to become a well-paid writer
  • How to form a professional support network
  • How to craft cutting-edge content ideas that grow your business

As you work your way through the material below, use each lesson as an opportunity to refine the way you approach content marketing.

Read More…

Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy


There are not one but two renowned Defenders of Humanity on this week’s episode of The Showrunner. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod Morris and Jonny Nastor to discuss how your podcast can (and should) fit into your overall content marketing mix.

The timing of Sonia’s visit is not a coincidence. With Authority getting ready to shut its doors to new members next Wednesday (September 30, 2015), the timing for her visit could not be more perfect.

It gave Jerod and Jonny a chance to ask her many of the questions that you all ask them so often, but that she is better qualified to answer. It also gives them a chance to alert you to this final chance you have to join Authority at the best price it will ever be offered for — since the price will be higher once it reopens again in 2016.

Click here to learn more about Authority and lock in your membership if it’s the right fit for you.

Read More…