You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content.
The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of the business day on a Google+ thread.
It’s not really new behavior. Google is abrupt, secretive, and dismissive of the time and energy it encourages its users to put into its various programs.
Google giveth, and Google taketh away.
And to be honest, this can get right on your last nerve. But if it causes you more than a few moments of irritation, you may benefit from shifting the way you think about the web’s favorite 800-pound gorilla.