When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you?
You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why didn’t I find that link to share first!)
Being the clicker and the consumer is just fine. Content marketing is an ecosystem, and we all have to play multiple roles to keep it in motion.
But there is no reason you can’t be the link sharer more often. There is no reason you can’t consistently share useful links so that the appreciation and respect of an audience gets directed towards you.
To do this, all you have to do is understand the who, what, when, where, and why (plus the how) of link curation.
Which just so happens to be the subject of this week’s episode of The Lede.