Guiding Online Dreams (and Dreaming of a New Community)

inspiration: how your community influences your business

Darren DeMatas has built a career helping others bring their dreams online. With his newest venture,, he’s finally shifted his focus to a new client he’s never served before: himself.

It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.

Darren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. You can read about Belinda Weaver, our featured community member from last month.

Darren’s professional experience up until this point has ranged from search marketing to e-commerce and software-as-a-service. This new business will draw from his previous experience to help serve those who want to grow online.

Let’s turn this over to Darren so he can share his story.

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So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live


If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, Hit Publish host Amy Harrison has you covered.

Today, we’re going beyond hitting the publish button.

You’ve taken time to research, write, and publish high-quality content your audience is going to love. The mistake you don’t want to make is to think hitting the publish button is the final step — because really, it’s just the beginning.

Many business owners get frustrated by putting time and effort into content creation only to see their social media counters at zero, no blog comments, and no real engagement. If you can relate to that, you’re going to love the following nine techniques and tools.

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This Free App Will Help You Write Bold and Clear Copy


So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.”

It’s called the Hemingway Editor. It’s simple to use, but the questions remain: Does it work? And how does Hemingway actual stack up against his own app?

That’s what this episode is all about.

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How the Integration of Content and Commerce Creates a Winning Difference


Last week on New Rainmaker with Brian Clark, Brian talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy.

It’s about creating a unique experience for the right type of person, but how does that happen?

Brian realized shortly after last week’s episode went live that we had just explored the idea of creating a seamless, valuable experience for our ideal customers and clients. We use an integration of both our content and our products and services to make that happen.

So, Brian called in a favor on short notice to get Robert Rose on the show. He’s the Chief Strategy Officer at Content Marketing Institute, among other things.

Notably, he’s also the author of Experiences: The Seventh Era of Marketing — which makes him the perfect guest following last week’s episode.

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How to Scratch Your Own Itch and Build a Successful Business


Today’s guest on Hack the Entrepreneur is a real estate investor, one-time real estate agent, podcaster, web designer, and Internet entrepreneur.

He is the founder and CEO of the online real estate networking platform, BiggerPockets. The platform now has more than 330,000 members.

Today’s guest is also the CEO of BiggerPockets’s publishing division, and has co-written and published two Amazon bestsellers.

He is the co-host of the BiggerPockets podcast — the most highly rated and reviewed real estate podcast on iTunes — which offers both educational content and interviews.

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How an Editor-in-Chief Creates Editorial Standards, Part One


Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce.

Now that we’ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience?

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