Why Content Marketers Need Editors

how an editor helps your content shine

I’m good at math.

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.

And yet, today I’m a professional writer and editor.

It’s a mad, mad, mad, mad world.

Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.

You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.
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Are You Creating Meaningful Content?

how to deliver beneficial results

Everyone’s creating all this online content, but does it matter?

More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?

Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on an ignored web page.

Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content effective, right?

The key is meaning.
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Join the Copyblogger Team for Our First Content Challenge

Challenge begins January 4, 2016 - build your website's content marketing cornerstone

Starting a week from today, the Copyblogger team is doing something we’ve never done before … and we want you to join us.

We’re hosting our first three-week Copyblogger Content Challenge. These brand-new challenges are designed to give you in-depth education around key content marketing topics.

The goal of our challenges is simple:

We help you master each topic — and you put that information directly to use to grow your business.

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10 Ways to Build Authority as an Online Writer

surprising ways to build authority with your content

Picture the set of a late-night talk show, circa 1983.

Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his forehead like wild hawthorn in bloom.

He’s wearing a tie-dye t-shirt with a hole in it. His fingers are stained from nicotine resin.

Ginsberg, a former marketing researcher, wanted to talk about the generation gap, and what he said about the challenges youth had to face actually made a lot of sense.

But although he certainly looked the part of “legendary poet,” this audience didn’t take him seriously. He simply didn’t appear to be a credible expert who they could know, like, and trust.

What was missing?
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5 Simple Steps to Breathe New Life into Old Content with SlideShare

reuse old content in a brand-new SlideShare deck

Ready to reach a wider audience without having to create content from scratch?

Repurposing an old blog post into a SlideShare deck gives it new life and adds more value to your original content.

SlideShare decks can drive more traffic to your website and help you build your email list, too.

Here are five simple steps you can use to repurpose old content into a SlideShare deck.
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Indispensable Writing Lessons from 3 Historic Creative Thinkers

Copyblogger Collection - master writers share their secrets

Do you ever catch yourself romanticizing earlier time periods?

Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.”

Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges as well.

Even way back when long-form, romantic love letters were all the rage, a hastily scribbled note was the equivalent of today’s cursory, ambiguous text message.

But let’s see what we can learn from our creative forefathers — the ones who have made a powerful impact on contemporary writing and content marketing.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to kill writer’s block and become a master copywriter
  • How to demand attention
  • How to energize your content with made-up words

As you work your way through the material below, think of the following lessons as a mini content writing course.
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