Search engine optimization — SEO — is one of those “you love it or you hate it” topics.
Some get a charge out of the challenge of keeping up with those wily engineers at Google.
Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R.
I have to confess, I’m in the bug-eating camp on this one.
Fortunately, although technical SEO is still important for some sites, there’s a crazy-powerful optimization technique that people like me can get really good at.
Yes, it’s content. (You already knew that, because you’re smart.) Yes, it has to be good content. And yes, I’m going to talk about what, specifically, “good” means.
But first, I’m going to talk about my most important search optimization rule.