The Boring Niche’s Secret Weapon (And How to Use it)

Image of four birds on a fence

I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle.

The “boring” niche actually has a secret weapon.

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Being a Salesperson Sucks (Think Like a Farmer Instead)

image of a farmer on a tractor, you can see him far away, with a heart cut into the field he is working on

Ugh.

Do you feel like that on Mondays?

You wake up, take the kids to school, and off to the office you drive.

After downing several cups of coffee, you muster the inner strength you need every day to make a living.

You start with the emails to prospects, make a few cold calls, and zip off to an appointment … all with the hope of “closing the deal.”

Some days the tedium wears on you like a musty coat. Other days, days when a sale is made, the “thrill of the kill” makes it all seem worthwhile.

But that momentary exhilaration is replaced with the thought that tomorrow, it starts all over again.

Day in and day out, it’s the same. And yet you know that there has to be a better way to make a living selling.

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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

Image of a mime staring at camera, mouth agape and hands open with palms facing camera

You have 0.05 seconds to make a good first impression online.

That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.

Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

Do you have any of the following?

  • Low conversions
  • High bounce rate
  • Short average visit duration
  • Low sales
  • Slow traffic

Then you need to optimize your website’s nonverbal first impression.

I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.

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How to Attract, Nurture, and Grow the Business-Building Audience You Want

image of an audience at a concert, with a weird stuffed animal rising above the masses

I got a great question last week after my presentation at our live Authority Intensive event in Denver.

What do I do if I feel like I’ve outgrown my audience?

I think a lot of business owners run into this.

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.

But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.

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5 Reliable Ways to Use Content as a Referral Tool

post image with quote The Best Lead Generation Tool is a Happy Customer

I’m guessing you do great work.

You add value everywhere you can, and people want to refer you on their own.

Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us.

It’s a behavior that many people are simply wired to do.

But, let’s be honest: we’re all busy.

And sometimes we need a nudge, a reminder, or a tangible way to easily make referrals that are relevant.

While you may have jumped on the content train for lead generation, SEO, and education, you may not have considered all of the ways that content can be used to help generate referrals.

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5 Tips for Turning Drab Information Into a Tantalizing Tutorial

Reading Man Detail, George F. Fishman's 1991 Mosaic Faces Of Flower Avenue (Silver Spring, MD)

Sigh.

Ever read a tutorial that was sooooo boring your mind kept wandering off?

Or perhaps you even fell asleep?

Tutorials can be mind-numbingly dull.

But why?

Why are many how-to articles so monotonous and drab?

With a little effort and a few simple tricks, even the most boring topic can be turned into an inspirational tutorial.

When you share your expertise in an enchanting way, your authority rises quickly. People will love sharing your content. And they’ll be knocking on your door to learn from you.

Sound good?

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