Images: How to Find and Choose High-Impact Photos

find-good-photos

Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post?

Let’s start with the bad news: a terrible stock photo is worse than no photo at all.

The good news? There are more free stock photos available now than ever before!

But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble.

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The 3 Pillars of Great Web Writing

great-web-writing

If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you.

Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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A Quick-Start Guide to Measuring Your Content Marketing Efforts

Authority Rainmaker 2015 speaker, Michael King

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.

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Can You Be a Writer and an Editor-in-Chief?

editor-writer-relationship

An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work.

But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of art?

Right before Rainmaker.FM launched, Editor-in-Chief host Stefanie Flaxman got the chance to talk to her co-worker, Copyblogger Media’s Chief Content Writer Demian Farnworth, about the fragile nature of writer-editor relationships.

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How to Structure and Sell Your Natural Expertise

ready to share your knowledge?

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question:

Where will you grow from here?

I needed to answer that question. But how?

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Making Time for Your Online Business in the Fringe Hours

fringe-hours

Today’s guest on Hack the Entrepreneur is different than every other guest who has been on the show so far. She is an entrepreneur, but only during her “Fringe Hours.”

One of the hardest parts of starting your own business and becoming an entrepreneur is finding the time. This can get even harder when you have a job, family, and all of the demands that come with both.

She has a full-time job working in social media and content development at a Children’s hospital, she is a mom to three beautiful children — the youngest being only a few weeks old at the time of this conversation.

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