Case Study: How One Young Woman Wrote Her Way to a Thriving Business

Content Marketing Case Studies | copyblogger.comBella Vasta has grown the one-person pet-sitting business she started right out of college into a thriving enterprise of pet- and house-sitters.

What is her secret?

That there is no secret.

Bella’s success has been powered by a foundation of smart, proven content marketing strategies.

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8 Myths of the Zombie Content Apocalypse

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You’ve seen the conversation and heard the wild conjecture about the content apocalypse.

Let’s be honest. Marketing zombies caused this problem.

That’s right, you heard me. Marketing zombies.

Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs.

You can see their moans all over Twitter, Facebook, and Google+.

But the content apocalypse is just a cautionary horror story shared by marketers who are sick and tired of seeing their friends turn into zombies.

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How to Build an Audience with Story (From America’s Greatest Living Playwright)

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There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

This is correct. The writer runs this show.

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Surviving “Content Shock” and the Impending Content Marketing Collapse

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I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”

But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.

Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.

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The Simple Difference Between Being Heard and Being Ignored Online

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Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

“Nick, your shoes are untied.”

We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn.

“Thanks Sharon. My shoes are untied because I’m resting.”

“Don’t forget to retie them! Also, your pants are soaked!”

Did I mention it was raining?

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How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

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Many of you have resolved to write more in 2014. Good.

Serious content creators know that each article they publish is a piece of a larger content marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic.

But as we all know, writing is often the easy part.

The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings.

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