How to Build a Community of Raving Fans


Youpreneur.FM host Chris Ducker chats with Jadah Sellner of the wildly successful Simple Green Smoothies about how to build strong communities and what they can do for you and your online business.

If you’ve ever worried that giving away your content on social media will stall your efforts to build your email list and grow your empire … worry no more.

Jadah reveals how Simple Green Smoothies gave away their best recipes on Instagram and still built an email list with more than 300,000 sign-ups. 300,000!

Jadah and her co-founder, Jen Hansard, started Simple Green Smoothies just over three years ago on Instagram. What began as an addendum to their “mommy blogs” today has grown into an incredible, thriving business.

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The Surprising Truth about Earning a Profit from Your Content


There are four stages to creating a remarkable content experience.

And so far on The Lede, hosts Jerod Morris and Demian Farnworth explored three out of the four: authenticity, usefulness, and reliability. Today, they discuss the fourth: profitability.

But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can love what you are doing and not mind spending hours a day creating content … but eventually you have to make a profit.

You could sell ads or subscriptions, but the preferred method is selling digital products like ebooks, audio training courses, and membership sites.

However, there’s another type of profitability you can’t ignore.

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How to Play the Long Game to Bring Your Idea to Life

hero's journey - tenacity and vision pay off

Not long ago, Chris Healy and Lindsay Barto were driving back from a client meeting. It went well, but they couldn’t help asking themselves, “What’s our thing?”

Lindsay and Chris run a creative agency, Round Two Creative Group. They make websites, set up email systems, create original content, build sales funnels, and more.

But what was their silver bullet? What differentiated them from everyone else?

As they drove back to San Diego, it suddenly became clear: they’d talk about hair ties … for guys!

Except they didn’t have any hair ties. For guys, or for anyone. Or a website. Or a brand. Or anything — except an idea and a funny commercial they made.

That’s when they realized it’s not about a loop of elastic. It’s about why guys with long hair need hair ties for guys.

Chris and Lindsay’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Let’s hear directly from Chris and Lindsay to discover how two guys created a recognizable brand around their long hair.

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Why Interactive Content Is Easy-to-Create and Puts Your Business Firmly in the Spotlight


Ever wished you had a “stand-out” piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think …

This week’s episode of Hit Publish is all about (get ready for a sexy title): The simple content that your customer wants but doesn’t have the time, money, or inclination to create.

This is often overlooked, but there are a number of ways that you can create simple content (okay, it might take a little effort pulling it together) that is exactly the thing your customers want to come back to and use time and time again. It’s the same process a British business man used to start a company that in 2007 was valued at £843m.

Don’t let that intimidate you; whenever host Amy Harrison has used this process, she has created some of her most-bought products and most-shared content. It’s a great way to put your business in the spotlight.

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7 Commandments of Professionalism for Content Marketers


Content marketing can be a powerful way to increase your influence and authority. And, as always, along with power comes responsibility.

As writers and content creators, Sonia Simone would argue that we can and should make the world — and the web — a better place.

Assuming you have the major stuff covered (you’re not killing people, bullying, embezzling funds, etc.), here are Sonia’s thoughts on seven “commandments” for our tribe.

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5 Legal Must-Haves for Your Website

get your site's legal house in order

Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.

In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.

Before people will spend money, post comments, opt in to your mailing list, or take any action you want them to do when they arrive at your website, they need to feel safe.

Safety leads to trust, trust to loyalty, loyalty to purchases and shares.

Having the right legal language can get you to that place of trust with your visitors. It will also protect your profits.

Oh, and by the way, some of that legal language is required by law.

Here are five major elements your website needs in order to be legally legit.

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