Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
“Come sit down, Child. Gently put your hands on my crystal ball,” I say, directing you into my dimly lit fortune teller studio. I’m wearing a Stevie Nicks-inspired black lace shawl and gold hoop earrings.
“You’d like to know if you should publish guest blog posts on your website, yes? Let’s ask.”
My long, blood-red fingernail taps on the glass, as a thick fog swirls underneath the surface of the orb for several minutes.
“Looks like I can’t help you. Good thing you paid in advance.”
And with a swift kick in the rear, you exit the studio without an answer.
My crystal ball couldn’t help you decide whether or not you should publish guest blog posts on your site because it depends on a number of specific circumstances.
This post will help you focus on the factors you need to consider before you start running a multi-author publication. (Who knew an article could provide more guidance than a crystal ball?)
If you’re feeling overwhelmed and confused, I don’t blame you.
When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder (or five); offering webinars; using Blab or Periscope; running Facebook ads; offering content bonuses; hosting a podcast; creating content inside membership sites; publishing a book; writing guest posts … the tactics go on and on.
Faced with all these options for building your online presence with content marketing, where will you start?
What will you focus on first, second, and third?
Of course you’d like to have all of the above in place. And maybe someday you will.
But right now? All those tactics look like a mountain you need to climb. You don’t know which path to take to the summit. You don’t even know where to start!
At least, you didn’t know where to start. After reading this article, you will.
Traditional advertising pretty much had its way with the 20th century.
Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century.
But content marketing is starting to make some noise of its own. In fact, interest in content marketing has risen rapidly in the last five years.
What are the differences, advantages, and disadvantages of both? When should you use advertising, and when should you use content marketing?
And which method is better?
We’ll answer those questions and more in this article.
You know those blog posts that share 267 topic ideas for your next piece of content?
This is not one of those posts.
There are lots of posts with topic ideas. But how — and where — do you keep track of those ideas?
Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is.
In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints.
The real problem for your business isn’t the haters; it is the people who have a poor experience but are not passionate enough about you and your company to take the time to say something about it. They are the “meh” in the middle, and they are what kill businesses.
And the people who love your business aren’t all that useful either. Praise is the most overrated commodity because when someone tells you what you’re great at, it teaches you nothing.
The best business lessons are born from criticism, not pats on the back.