This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article.
Let’s start at the beginning: you need to attract people to your content.
Creating Attraction content is the first step in a successful content marketing strategy and the focus of our first lesson.
Here’s a working definition of Attraction content:
Attraction content is freely available on the web for social sharing and for search engines to index. Your goal for this content is for people to consume it and spread it.
In other words, this is the content that drives traffic — ideally, a lot of traffic. Let’s look at a few examples of Attraction content.