Lede Potpourri: A Big Idea, Talking about Demian Behind His Back, and Lessons from #PM15

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Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.

Jerod begins this episode by introducing his new side project, Primility Primer.

More importantly, he describes the long and winding road to its beginning and provides a framework for getting unstuck from any projects you’ve been struggling to get started with.

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A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

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Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever.

It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy.

In this case, it’s the Rainmaker.FM digital marketing channel — the network of shows that includes Confessions of a Pink-Haired Marketer.

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Why Content Creators Will Flock to Cleveland This September

a live event featuring content professionals and inspiration

Content Marketing World is big, bold, and designed for people who aspire to be at the top of the content marketing field.

And this year, our Rainmaker Platform is proud to be a sponsor of this epic event — billed as the largest content marketing event on the planet.

We even have a special discount to offer you. But first, let’s talk about why you might want to put Cleveland, Ohio on your list of travel destinations in the next month.

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The ‘Magic’ Words that Make Your Media Content Pop with Authority and Expertise

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This week on Hit Publish, we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert.

If you have a great business, you have to sound confident whether you’re writing a sales page, blog post, email newsletter, or any other piece of media content. We’re not talking about “bragging,” but rather, having the conviction to stand by your product and your expert opinion.

The process of writing and publishing content for the world to see can be a daunting task, and sometimes those nerves can be picked up in your writing. Fortunately, there are some practical words and phrases that you can use to beef up the tone-of-voice in your copy, without sounding pushy or arrogant.

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How This Social Media Thing Kicked Web Writing Right in the Feels

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Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.

Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.

And some publishers are even launched to take advantage of social sites.

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How to Pre-Sell Your Product by Offering Tantalizing Samples

increase sales by giving away a taste of your product

Selling a product is much easier when you have a pre-sell strategy in place.

To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket.

In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wine samples as people politely taste their offerings and walk away.

To us, it just looks like a feature that keeps customers happy as they walk around the store.

To the company promoting their products, the samples have the power to dramatically increase sales.

Surely samples don’t work that well, do they?

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