Why #VanityMetrics Are Worthless (and What Really Matters)

vanity-metrics

It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

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A Much Better Revenue Model for Podcasting

podcast-revenue

It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!

Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing your own products took off in that field.

Brian Clark will admit that the prospects for good revenue from audio ads — when done correctly — are much better than banner ads and AdSense were for bloggers. So there’s no reason why working with the right sponsors shouldn’t be a part of your revenue mix.

But what else is in that mix? Or put another way, what might be the backbone of your podcast monetization strategy, rather than advertising?

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Greg Hickman on Working Backwards and the Journey to $20,000 Per Month

greg-hickman

Today’s guest on Hack the Entrepreneur is an entrepreneur on the path to success. In fact, if you visit his website, you can follow him on his journey from zero to earning $20,000 per month.

He is a mobile marketing consultant, entrepreneur, podcaster, speaker, coach, and advisor.

In September 2013, he quit his job and made the move from corporate employee to entrepreneur. His journey, along with its bumps and struggles, is one that many of us can relate to.

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The Professional Way to Proofread Your Writing When You Don’t Have Time

professional-proofreading

In this episode of Editor-in-Chief, learn how to perform a power proofreading. It’s like power napping or a power lunch: You extract a substantial benefit from a brief activity.

It takes time to produce your best work. If you don’t have time, do this …

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The Great Paragraph Hoax

great-paragraph-hoax

On the Internet, there is no shortage of answers to the question: “What is a paragraph?” You’ll find answers from prestigious universities and on popular forums. Unfortunately, they are all wrong.

The Writing Center at the University of North Carolina at Chapel Hill defines a paragraph as “the building blocks of papers.”

Fair enough. What else would you expect from a college? But that won’t do for us. Us, web writers.

The best answer Rough Draft host Demian Farnworth could find on the Yahoo! Answers forum was: “Usually consists of more than one sentence on the same topic.”

Again. Fair enough. But here’s the web writer’s version of what a paragraph is …

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Are You a Talented Professional Writer? Read This …

the difference is strategy, perception, and a higher pay grade

Copyblogger loves writers. We always have.

For more than nine years now, the writer has been the most important person we write for. Week in, week out.

I’ve written about making a living as a professional writer.

And I elaborated a bit on that, unpacking some of what it takes to move from “good writer” to “smart, well-paid content marketer.”

It’s why we created our list of Certified Content Marketers.

And it’s why we’re opening that program shortly to a new batch of writers.

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