The Intersection of Minimalism and Running a Successful Online Business


Years ago, Courtney Carver was working a day job where she felt unsatisfied and was putting in too many hours.

It was affecting her life at home, as well as her health.

She decided to make some intentional decisions with her life — she turned to the fundamentals of minimalism, removed the unnecessary, and got down to business.

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The Doomsday Cult School of Specificity


Imagine it’s late afternoon, Sunday. You are curled beneath an afghan, still bloated from the fried fish you inhaled for lunch. You are sleeping heavily. Until your doorbell erupts.

A young woman in a peasant top and floral pencil skirt is standing at your doorstep.

She looks over her shoulder. A tall man wearing a black button-up oxford and a white tie nods from the sidewalk. He’s leaning on an umbrella.

She then looks you square in the eye and says, “Are you ready for the end of the world?”

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10 Innovative Approaches to Creating a Minimum Viable Product

the perfect time to prepare for a launch

Where I live, you can tell when summer arrives.

Long rows of plowed dirt as far as the eye can see. Dense waves of green wheat bending beneath the wind as far as the eye can see. Knee-high corn stalks as far as the eye can see.

It’s a perfect time to break out the cut-off jean shorts, steel beverage tub, and a Russian science fiction novel.

Circumstances may be different for you, but no matter where you are, the slow pace of summer is also the perfect time to prepare for a product launch.

Why prepare in the summer? And why launch a product?

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The Proper (and Safe) Way to Republish Old Articles


Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work.

However, what’s interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.

And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.

This episode of The Lede will teach you how to do just that.

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How to Use LinkedIn to Drive Leads and Make Sales


Sales prospecting can be a challenge. But luckily, LinkedIn makes it easy — if you’re smart about how to use it.

Eve Mayer (a.k.a. @LinkedInQueen) is one of the most influential women in social media according to Forbes & CNN, and in this episode of The Missing Link, she shares her insights into how to use LinkedIn for sales leads.

If you have ever been in sales, you know how frustrating it can be to find qualified leads. And while LinkedIn makes sales prospecting easier, if you are not careful you can easily ruin your opportunities.

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Q&A: Duplicate Content Worries, and Other Questions from the Audience


What’s the best thing to do about Google’s “duplicate content” penalty on our sites, especially for sales pages?

How do you stand out with a general advice site?

And where should we start with a brand-new content site, when we’re not sure what kind of authoritative content to create?

These were three great questions from our wonderful audience — answered in today’s podcast.

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