Why Content Creators Should Kiss Their Programmers


Some would say it’s the age of digital content creators. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.

In this episode of The Lede, Pamela “Battle-Ax” Wilson joins hosts Jerod Morris and Demian Farnworth one more time for this award-winning series (listen to find out why) to help Jerod put Demian in the hot seat.

A couple weeks ago, Demian wrote an article called “The Unstoppable Rise of the Digital Content Creator.” While it’s loaded with some of the best writing this side of Saturn, what can’t be missed is Demian’s central premise: programmers and engineers have paved the road for digital content marketers.

Without these professionals, modern-day content creators would still be forced to develop coding chops or hire someone to do it for them.

Instead, we live in a world where it’s easy to create and share digital content online. But there are still a lot of unanswered questions.

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Why Content Is King (and Promotion Is Key)


Today’s guest on Hack the Entrepreneur is a nomadic entrepreneur, bestselling author, travel blogger, and adviser.

He has been traveling since 2006 and has created a site, which offers tested travel tips and advises visitors on how to see more of the world for less. He’s helped 16-million people realize their travel dreams and helped those dreams become realities.

His books include The Ultimate Guide to Travel Hacking, a step-by-step guide on getting free travel in six months, and How to Travel the World on $50 a Day, which was called “The Bible for Budget Travelers” by BBC Travel.

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The Perfect Anatomy of a Modern Web Writer [Infographic]

The Perfect Anatomy of a Modern-Day Web Writer (Infographic)

High school was an era of my life I never really want to repeat. Not because it was a nightmare. Yes, there was a little turbulence, but mostly bewilderment and embarrassment.

  • Why do I have to read The Old Man and the Sea while my gym teacher sleeps behind a newspaper?
  • Why do I have to stand in the cold with other lackluster teenagers waiting for a bell to ring?
  • And why am I wearing a white leather jacket with padded shoulders?

To this day, I have no clue why they gave me a diploma:

Me: Did I do something to earn this?

High School: No. Just leave, please.

Hey, not a problem. Happy to oblige. Yet, there was at least one high point during my dim career in secondary school.

Biology class. Specifically, the anatomy portion of biology class.

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How Local Businesses Can Use Content to Build Buzz about Their Brands


If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and Hit Publish host Amy Harrison has some specific ways to help you build your local profile through content.

This week’s show is inspired by a Dear Amy letter from a Hit Publish listener from the city Amy was born in: Hull.

He runs a local business and wanted to know whether it was possible for small local businesses to create the type of content that builds authority and attracts attention to the company.

The topic of creating local content is huge, so there are links to more in-depth resources in the show notes over on Rainmaker.FM, but today you’ll get an idea of where you can start with your local content creation.

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But Facebook Doesn’t Work for … (waily waily)


There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t.

In this ranty little episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about how to use Facebook (or any other tool or platform) in a smarter way and how different communication tools work together to attract an audience and get your message across.

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How to Craft and Deliver Captivating Presentations

craft a story that steals the show

You’re great at writing copy, articles, and other long-form content. But do you stare blankly at the computer screen when it comes time to write a speech?

Maybe it’s because you are nervous about actually giving the speech live — which produces much more anxiety than clicking “publish” to make a blog post go live.

You can always go back and edit the post if you find a mistake or get an idea that will improve it. You can’t do that when giving a speech, though.

Once the words come out of your mouth, they’re out there and the moment is gone. And when giving a speech, the only thing that matters is the moment when all eyes are on you.

In this post, I’m going to address how to create content that is ready for prime time and how to be ready to steal the show when it’s your moment.

You’ll find these topics and more detailed in my new book, Steal the Show.

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