5 Legal Must-Haves for Your Website

get your site's legal house in order

Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.

In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.

Before people will spend money, post comments, opt in to your mailing list, or take any action you want them to do when they arrive at your website, they need to feel safe.

Safety leads to trust, trust to loyalty, loyalty to purchases and shares.

Having the right legal language can get you to that place of trust with your visitors. It will also protect your profits.

Oh, and by the way, some of that legal language is required by law.

Here are five major elements your website needs in order to be legally legit.

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Brian Clark on the Power of Content Marketing


If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people.

Tune in as Brian Clark sits down with Zac Johnson to chat about creating powerful content that resonates with an audience.

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How to Draft 7 Pieces of Content that Help Build Your Audience


On Editor-in-Chief, learn about the types of content to produce when you need to grow your audience.

Whether you’re just getting started or have been producing content for a while (and feel burned out), these seven types of content will help push your content creation forward so you can attract an audience to your digital business.

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The 7 Essential Elements of Effective Social Media Marketing

plug in to social media essentials

By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

But you may be asking yourself, “What type of social media marketing should I be doing?”

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

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How to Move Your Audience from Infatuation to Love


If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time.

In the third part of this four-part series on The Lede, hosts Jerod Morris and Demian Farnworth explain the simple, profound impact of showing up when you say you will, over and over again.

Two episodes ago, they discussed the importance of authenticity. In the last episode, they discussed why usefulness is an essential element of every piece of content you publish.

In this episode, Jerod and Demian build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.

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How to Fully Engage Your Readers’ Brains with Images

how to make your images say more

This is an ode to your visual cortex.

It’s a little unsung hero that sits, unassuming, at the back of your brain.

It’s small — almost hidden — but it dominates your senses and creates the world around you.

And it’s hungry.

You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.

That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

The image you add to your next post, podcast episode, or social media missive may connect with your reader in 13 milliseconds (or less). You’re able to convey meaning before a single word is read.

Images are powerful communicators.

Are you fully engaging your readers’ brains with images? If not, read on. We’re going to talk about how to find, choose, and use images so you can harness their power in all of your content.

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