How to Make Winning Infographics Without Risk

portrait photo of Salvador Dalí gesturing with his hand

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party.

Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet?

His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard.

The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine.

And the blog posts? Yeah. The blog posts go home to weep themselves to sleep.

The infographic holds court. He is the darling of the content marketing world. For good reason.

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The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy?

The Lede Podcast logo

Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds.

If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without breaking the bank?

The answer is yes, of course, and he provides the solution — a turnkey, hosted platform for content management that is already providing the technological engine for many smart content strategies across the globe.

But technology is just technology. It will do its part reliably, but you have to do yours too. That’s why Brian released the New Rainmaker content library well before the platform … and why the library is still available for free. He wants you to have the knowledge to actually make good use of the tools — which, after all, is the Copyblogger way.

That is why we are kicking off the relaunch of The Lede with a three-part series on content strategy, starting today.

And we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it.

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Introducing Rainmaker: The Complete Solution for Content Marketers and Internet Entrepreneurs

Four years ago this month, Copyblogger Media was born.

Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they?

The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest and responsibilities in place.

How was that even possible? In short: shared vision.

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Follow This Superstar’s 7-Step Example to Dominate Your Industry

black leather platform heel crushing a cupcake

I woke up like this. I woke up like this. Flawless.

After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true.

She believed it. She internalized it. She embodied it.

Ready to dominate, Evette strutted over to her computer to fire off a blog post. A post that would enable her to claim her rightful place atop her industry.

The same way Beyoncé dominates her industry.

You’ve met an Evette before, right?

Someone who thinks she’s so flawless, all she has to do is show up and everyone will bow down to her.

But it doesn’t quite work that way. Not for the Evettes of the world. And not even for Beyoncé.

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5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

rainbow over a neighborhood of houses

When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution.

But how much do you consider the data that supports these decisions?

I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions:

  • Who are your community’s influencers and why?
  • Which events are your community members attending?
  • What will be your first touchpoint with your community?
  • Where is your community getting their information and news?
  • Where is your community having meaningful conversations?
  • How do you choose which headline will resonate best with your audience?

Gathering this type of intelligence will allow you to develop a stronger content strategy with better results and deeper relationships.

One of the best (and most efficient) ways to conduct this research is by listening to current and potential customers on the web and social media.

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The Key Element of 21st Century Persuasion

The Key Element of 21st Century Persuasion

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.

Ten days later, he was discharged from the hospital … the cancer was gone.

That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.

We’re back for the fall season of the New Rainmaker broadcast, this time looking into the unstoppable power of belief, and what it means for doing business in the 21st century.

In this episode you’ll discover …

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