Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn

image of Peter Green playing guitar

It’s the usual story.

A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans.

He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of.

But not this kid.

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The Best of Copyblogger: 2013 Edition

image of alarm clock showing 2014

It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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2014: The Year of the Rainmaker

A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that:

  • Content is what people want.
  • Content is what people share.
  • Content is what makes buying decisions happen.

Those realizations, in turn, require great content creators. Notably, great writers.

This coming year will continue the trend, with an added twist.

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

Image of Google Hangouts Player

Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

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These 5 Writers Won the First Copyblogger Essay Contest …

Image of The Copyblogger Essay Contest Winners Poster

250 words is not a lot of words.

It barely fits on a single sheet of paper.

So when you answer the question “Why is online authority essential?” you must be lean and creative.

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