3 Juicy Marketing Questions Answered


This week on Confessions of a Pink-Haired Marketer, Sonia Simone is pleased to have three big questions from Authority, our community of content marketers.

Major thanks and kudos to David, Julie, and Mike for the food for thought …

Here are three really smart questions from the audience … and some in-depth answers.

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Scott Oldford on Becoming Transparent and Finding Authenticity


Today’s guest on Hack the Entrepreneur is a young entrepreneur that has spent half of his life in technology, marketing, and business.

By the age of 21, he had three catastrophic business failures and found himself hundreds of thousands of dollars in debt.

Now, at the age of 23, he is the founder of Infinitus Marketing and Technology, a company he has been building for nearly two years.

He was the recipient of the 2013 American Express Innovator award and was also named as one of Youth In Motion’s “Top 20 under 20 in Canada.”

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Why You Need to Become a Rainmaker Before It’s Too Late

The portfolio life approach to your career

In his 1989 book, The Age of Unreason, Irish author Charles Handy made a startling prediction about the future of organizations.

He argued that businesses would soon be smaller and the workforce would be comprised of “portfolio people.”

And what is a portfolio person?

Handy describes a portfolio as a multifaceted career, comprised of different types of work that include fee work, salary work, and gift work. And soon, this is how we will all describe what we do — not as a job, but as a portfolio.

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How Search Engines Work, Part One


There are a few important details every web writer should know about how Google does its job.

So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with.


Because, as web writers, we have to face that ugly monster called obscurity. And it all starts with knowing why Google ranks some content higher than others.

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Does Hitting Publish Make You Want to Puke?

How to Hit Publish Without Wanting to Puke

Have you ever hovered over the “Publish” button while your stomach churned?

Have you hesitated to make your website live because you’d rather stay invisible?

Does putting your content out there make you feel exposed and insecure?

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How to Set Goals for Your Content and Weave Them into What You Create

woman kneeling in forest writing on note pad

How does the current piece of content you’re creating fit into your content strategy?

New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience.

Allow me to elaborate with an example from one of my favorite stories, Harry Potter.

Hang in there; this is actually a fantastic lesson. Mind your eyeballs if you haven’t read the books or watched the movies — and plan to. There are spoilers.

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