Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor

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Ah, the list post. The cornerstone of so many great blogs, and an enduring source of horrible content around the web.

Sometimes they’re well-researched, user-friendly, and incredibly useful.

And sometimes … not.

List posts are undeniably effective … and (at least at times) overused.

So how do we know when a list post is the perfect choice for a piece of content, and when we should explore some other options?

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Why B2B Brands Need to Create Long-Form Content

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Brands must learn to master the art of short-form storytelling.

Technology enables it; and consumer attention spans demand it.

Whether it be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently.

But with all the hype about short-form storytelling, too many brands often forget about the longer brand narrative, and they are making a big mistake by doing so.

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7 Ways to Get Smart(er)

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In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention.

She has her own agenda … and that agenda doesn’t include you, your product, idea, or your latest dumb link-bait article.

To earn her attention you need to get drastic. And the best way to do that is with a seductive hook.

What are some of the best tips for finding those incredible hooks (and becoming a lot smarter in the process)?

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5 Quick Things You Can Do This Week to Fix Your Marketing

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Most of the time, “quick fixes” are bogus.

Magic systems to make $100K a year in five minutes a day? Bogus.

Eating plans to lose 20 pounds this week? Bogus.

Five-second techniques to find the romantic partner of your dreams? Bogus.

However, nearly anything you do in life is subject to the Pareto Principle — the observation that you’ll get 80% of your results from 20% of your input.

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The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

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Think of a story, any story.

How about Cinderella, for instance.

If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …

  1. The sequence
  2. The suspense
  3. The roller coaster

I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.

So how do you do it, particularly if you’re not a visionary like Walt Disney?

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Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal

Content Marketing Case Studies | copyblogger.com
I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, Love with a Chance of Drowning.

Since then, Torre has taken the international publishing world by storm.

Shortly after she self-published her book, Torre was “discovered” by film producers and publishers via social media, and negotiated lucrative book deals with Hyperion (in North America) and Penguin (in Australia). A film adaptation of her story is also in the works.

I’m delighted to report that her book is one of the most fun, inspiring memoirs I’ve ever had the pleasure of reading. Pick it up today, and enjoy the ride.

Today, Torre joins us here for a Copyblogger Case Study, to share her story of love, independent content production, adventure, and fear …

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