A Content Marketing Innovation Cheat Sheet

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It’s no secret that creativity and innovation are two key ingredients to a highly effective content marketing strategy.

And yet, consistently coming up with imaginative new content ideas for your business or brand can seem utterly vexing at times.

We all want to have better ideas, but it isn’t always as simple as just putting on your “better idea” cap.

That’s why successful content marketers often have deceptively simple cheats for churning out effective online publishing on a regular basis.

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20 Content Marketing Lessons from the Immortal Jimi Hendrix

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What would it be like to live forever?

To become immortal (in the online sense)?

Why don’t you ask Jimi Hendrix? He knows.

Really? But isn’t he, um, dead?

Yeah, but his spirit lives on. His legacy. His music.

Umm … OK if you say so. But …

Go on. Ask him.

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10 Steps to Becoming a Better Writer

  1. Write.
  2. Write more.
  3. Write even more.
  4. Write even more than that.
  5. Write when you don’t want to.
  6. Write when you do.
  7. Write when you have something to say.
  8. Write when you don’t.
  9. Write every day.
  10. Keep writing.

Want the poster to hang on your wall? I’ve got you covered.

A 6-Step Content Marketing Research Process

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Professional athletes log thousands of hours in the gym preparing for competitions on the field, court, bike or ski run.

Athletes can’t be great at what they do without putting in that critical preparation time in the gym.

It’s the work that most people never see — all those hours of workout time — that makes the difference between a good athlete and a truly great one.

In the world of content marketing, you need to think of yourself as an athlete. Your market research is your training — it’s what you have to do, day by day and week by week, in order to be great at what you do.

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3 Business Lessons You Can Use
from a Globetrotting Entrepreneur

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When we last traveled together, we learned a few things about business from Mongol warriors, Belgian chefs, and postmasters in Antarctica.

You picked up a few valuable “souvenirs” for your website — like properly welcoming your customers, managing expectations, and limiting your expertise.

On today’s tour, we’ll be visiting Thai food markets, Chinese dumpling shops, and ancient Peruvian ruins to learn three important business lessons.

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How to Build an Agile Content Marketing Team

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I’ve been speaking to a lot of people about content marketing lately.

A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.

Solving those types of questions requires research into the size and nature of the opportunity, and the available budget.

Other times, they just don’t see how they’ll find the hours in the day to do the work. They have a subject matter expert (they may be that expert!) but the task seems insurmountable.

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