BECAUSE AWESOME!

NO ONE CARE ABOUT YOUR STUPID THING. WHY? YOU HAVE WRONG BECAUSE.

BECAUSE WANT. BECAUSE GREED. BECAUSE SELF.

WRONG BECAUSE ALWAYS MAKE FAIL. HAVE RIGHT BECAUSE INSTEAD.

HAVE BECAUSE AWESOME.

ME, FAKEGRIMLOCK, TELL YOU HOW.

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How to Win a Zero-Sum Game: What to Do if Competitors Won’t Link to You

image of two chess pieces

This is the third post in the “Content Connections” series

Because Copyblogger is a company that was born in this strange virtual place we call the worldwide web, partnerships and cooperation have always been central to what we do.

One of the most important of these is the ecosystem of voices that share our content.

We work hard to keep engaging your interest and teaching you valuable things. And we rely on other web publishers to share what we create, so we can find new people to talk to.

We believe in cooperation … but we know perfectly well that business is also a competition. And sometimes, competitors don’t much want to play.

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What the Web Wants

Allow me to over-simplify for a moment.

There is obviously much room on the web for technical innovation. We’ll always be moving forward with advances in hardware and software, both incrementally and in great leaps. But many of the difficult challenges of publishing online have (largely) been solved.

It’s easy to set up your own responsive website.

You no longer need to be an expert in the performance and security issues inherent in website hosting and management.

The tools available to you for optimizing content and attracting prospects that convert into customers are both powerful and affordable. This is indisputable.

So, what’s left to do?

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How to Resist the Temptation to
Lie and Cheat Your Way to the Top

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I’ve been duped.

A few weeks ago, I bought Jonah Lehrer’s new book, Imagine: How Creativity Works, after hearing rave reviews from several friends and respected bloggers.

Imagine was an easy book to love.

Jonah Lehrer has a wonderfully engaging writing style, and I enjoyed his anecdotes, examples, and advice on how to use the “science of creativity” to cultivate more creative and inspired work.

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Score More Traffic, Subscribers, and Buyers by Discovering Your Second Customer

Content Connections

This is the second post in the “Content Connections” series.

We all know what a customer is.

The customer is that lovely, wise person who buys our stuff. Whether we sell a product, a service, an idea, a candidate, a change of habits … the customer is the one who buys.

If we don’t have customers, we don’t have a business. Simple enough.

But when you’re doing business online, particularly if you’re using content in your marketing, you need another customer. One who might never take out a credit card to buy from you … but who can still help take your business to amazing places.

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9 Articles for Serious WordPress Publishers

image of wordpress logo

It’s one of the most overlooked (and undervalued) elements of an online platform that converts.

In an instant, the poor performance of your website can undermine much of the hard work that every serious WordPress publisher does to build their presence and livelihood.

Poorly coded themes, unstable plugins, and lapses in security can all turn a normal day into a digital panic room. We’re not big fans of digital sharecropping or shoddy, unoptimized hosting. If you remember, we dislike it so much, we actually built our own managed WordPress hosting.

And, thanks to Jerod Morris, we’re compiling some very valuable WordPress management advice over on the Synthesis blog.

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