How to Discover Your Hidden Remarkable Benefit

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What if you’ve got something going for you so remarkable that it virtually guarantees your success?

What if you’re just not seeing it?

Every business needs a remarkable benefit (or USP) in order to stand out from the competition.

Identify that unique element, and you’ll know exactly what the theme of your content marketing should be, because that will be the big story of your business.

The fact is, often that extraordinary element is something you take for granted.

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Four WordPress Themes for Building a
Powerful Content Platform

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It’s been almost two years since I got the email.

It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through …

“Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere.

I may tell the entire story later, but the primary reason Brian and Sonia hired me for this gig revolved around a sustained demonstration of my abilities as a writer. Specifically, I’d written and published over 300 poems to my website over a period of three years.

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How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message

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You may not think the apex of cool is a multi-colored scarf. Or a bow-tie. Or both.

Unless you’re a Whovian, of course.

Doctor Who is listed in the Guinness Book of World Records as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time (in terms of its overall ratings, DVD and book sales, and iTunes traffic).

The show has earned acclaim for imaginative stories, creative low-budget special effects (although these have improved over time), and its pioneering use of electronic music.

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How to Build a Business with Premium Content (Updated for 2012)

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It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.

If you haven’t done this with us before before, let me tell you what it’s all about.

Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.

Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)

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58 Ways to Create Persuasive Content Your Audience Will Love

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Would you like to become a better writer?

Would you like to create content that people will remember, tweet, and plus?

How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right?

It may sound difficult, but it really isn’t.

You’re about to become a writer that’s incredibly persuasive and completely unforgettable.

Ready?

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5 Lessons in Creativity from
the Return of Ze Frank

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It’s one of the most frequent questions we get from online publishers: How do I find ideas for all this content that’s going to fuel my business?

We all face the blank page screen every day. It’s not easy.

Ze Frank is an artist who illustrates — and overcomes — this creative struggle well. If you’re not familiar with him, his stuff can seem quite … unique.

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