How to Build a Business with Premium Content (Updated for 2012)

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It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.

If you haven’t done this with us before before, let me tell you what it’s all about.

Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.

Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)

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58 Ways to Create Persuasive Content Your Audience Will Love

image of pen and paper on wooden desk

Would you like to become a better writer?

Would you like to create content that people will remember, tweet, and plus?

How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right?

It may sound difficult, but it really isn’t.

You’re about to become a writer that’s incredibly persuasive and completely unforgettable.

Ready?

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5 Lessons in Creativity from
the Return of Ze Frank

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It’s one of the most frequent questions we get from online publishers: How do I find ideas for all this content that’s going to fuel my business?

We all face the blank page screen every day. It’s not easy.

Ze Frank is an artist who illustrates — and overcomes — this creative struggle well. If you’re not familiar with him, his stuff can seem quite … unique.

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How to Increase Traffic and Revenue by Writing for Fewer Readers

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Let’s say you’re a nutrition coach and you need a copywriter.

You’re scaling up your blog’s editorial calendar and you need some help staying on top of all of the great content you want to create.

You search online and find websites for two different writers. We’ll call them Angela and Betty.

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7 Must Read Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • 44 Must Read Resources on Content Marketing
  • 10 Reasons Why We Love Making [and Reading] Lists
  • How to Create a Successful Editorial Calendar
  • The Dirty Little Secret Of Overnight Success
  • How To Optimize Your Twitter Marketing
  • The Upside of Being Ordinary And Obvious
  • Jason Fried on Marketing Through Sharing

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them

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If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.

On the other hand, you’ve probably noticed that if you spend all your time relentlessly selling, you’ll alienate a good portion of your prospective audience.

The tricky problem for content producers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

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