Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

What is marketing?

Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?

Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?

Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?

Or is it something else entirely? And if it is, how and when do we employ it?

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What Does it Take to Write a Billion-Dollar Marketing Story?

image of handwritten note

In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue.

That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers.

With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it.

So how do you create a story that cuts through the noise and strikes at the heart of your ideal client?

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WordPress Hosting That Means Business

image of synthesis managed wordpress hosting logo

Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar.

The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply doesn’t cut it for optimal performance and security.

So, last year we decided to manage our high-traffic network of content and product sites ourselves.

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The Truth About Making Money While You Sleep

image of person sleeping in a hammock

Want to hear about the day in the life of a so-called “successful entrepreneur?”

Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple of hours, ate dinner, and went to bed.

In other words … I goofed off.

And while I was goofing off, my business generated a pretty decent chunk of revenue.

You want to know the coolest part?

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How to Attract an Audience by Integrating Content, Social, and Search

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.

And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.

It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.

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If It Doesn’t Sell …

Advertising legend David Ogilvy hated the word “creative” in the context of the work his firm did for clients. In Confessions of an Advertising Man he wrote, “I tell new recruits that I will not allow them to use the word creative to describe the functions they are to perform in the agency.”

The job of advertising, Ogilvy rightly maintained, was to sell the product or service. If it didn’t do that, the advertisement was a failure, no matter how “creative” any of its other attributes.

Madison Avenue has continually failed to heed Ogilvy’s advice. Will you?

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