Oops, they did it again.
Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding company called Alphabet.
Never mind that this is something companies do all the time. Never mind that there’s no reason to think it will change what’s happening with search in any way. Never mind the weird, April-Fools-looking new domain.
Google can’t really do “normal things,” because every time they make even a small visible change, most of us wonder,
What will this do to my rankings?
Why the collective jumping at shadows? Well, because if your business depends on your search rankings — and we’ll talk about that in a minute — you probably have a certain amount of Google-induced stress disorder.