How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company

Content Marketing Case Studies | copyblogger.com

Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s toughest markets: men’s fitness.

He’s made his mark by publishing short, insanely useful workout videos and sending daily emails to his loyal subscribers. He calls his community “his Spartans,” and he’s passionate about helping them achieve their best lives.

Ryan also runs an Internet marketing consulting firm that helps businesses achieve success through Google advertising and analytics. His smart tactics and strategic Adwords management have generated over $4.2 million in revenue for his clients.

I was lucky enough to sit down with Ryan and ask him some questions about how he’s achieved his amazing success.

Turns out, he’s not just another pretty face.

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7 Things the Great Copywriters Wish You Knew

image of advertising legend David Ogilvy

We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes.

Copy, traditionally, is what we use to make the sale. To use Albert Lasker’s phrase, it’s salesmanship in print (or pixels). Its aim is to persuade.

Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

Content marketing is the new cool kid in advertising– because the web lets us use content to accomplish so much with relatively limited resources.

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What the Best Halloween Costume of 2013 Can Teach You About Creativity

Edgar Allen Ho creative Halloween costume

Right now you are probably thinking, Wow … what a unique idea for a Halloween costume.

But is it really?

Edgar Allan Poe always gets plenty of play come Halloween time, thanks to his reputation for the macabre. And there is perhaps no greater Halloween tradition outside of the pumpkin itself than females donning the sexy nurse/cop/maid costume.

Two Halloween clichés. What’s so special about that?

The brilliance of this costume lies in the creative merging of two common but disparate ideas into a totally fresh, attention-grabbing combination.

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Are You Still Playing Russian Roulette with Google?

Image of gun with one bullet in chamber

Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO.

Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?

Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well, think about it …

If we all knew the ins-and-outs of how Google ranks content, and if we knew which factors they use and the exact weight each carries in ranking, then all we’d have to do is just tick off our check list, publish the post, and bask in the light of steady traffic pouring in from our high rankings!

Life would be sublime. But it just doesn’t work that way.

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20 Tips for Producing Way Better Webinars

Image of Television Set

A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox.

If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.

But, if you present a webinar with faulty slides, cackling audio, or worse … you’ll likely lose the trust and respect of the audience that you’ve worked so hard to gain.

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Is Content Marketing a Hamster Wheel You Can’t Escape?

Image of Hamster

Brace yourself. It kind of is.

Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.

But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?

Don’t throw in the towel at the thought of creating all that content!

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