Why Bad Writing is Essential to Good Blogging

image of open dictionary

I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it.

At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side.

So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.

There are too many bloggers out there.

How can this be a good thing for you?

[ Continue Reading... ]

Why Split-Testing is Like Sex in High School

image of apple with lipstick

Everybody’s talking about it.

Most of it is rumor, hearsay, and innuendo …

We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings).

No, I’m not talking about sex — I’m talking about split-testing.

What does split-testing have to do with sex?

Actually, quite a lot…

[ Continue Reading... ]

Is Google+ the Ultimate Content Marketing Platform?

image of Google+

As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.

Why?

Because people love to share content on social networks.

If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.

[ Continue Reading... ]

How to Get More Search Engine Traffic

image of scribe logo

Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe software.

Here’s what just a handful of them are saying about Scribe:

I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have more visitors than ever before and that is converting to more sales. Thank you for such an easy to use, effective tool. I recommend it to everyone I know!
~ Laurie Cohen

[ Continue Reading... ]

How to Create World-Class Content by Never “Writing” Again

image of vintage blueprint

Sitting at your desk, “grinding it out” is so last century.

Thing is, that didn’t work real well last century either.

Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff.

If you want to be the next Dostoevsky, that’s a different game.

If you want to write content that brings people to you and your business, relax.

[ Continue Reading... ]

How the Art of Screenwriting Can Make You a Better Web Writer

image of hollywood boulevard sign

One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting.

It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped.

Audiences don’t like fluff or irrelevance.

Write like that and you won’t keep their attention.

And while there’s no absolute science to it, the screenwriters I trained under drummed into me a single golden rule to help me write powerfully engaging content …

[ Continue Reading... ]